Career chances in the sports industry
Apart from overviews about our own job offers, this blog will keep you updated about sports jobs all around Europe.
Whenever there’s noteworthy positions coming up or sports companies offering special training, you’ll find out about it here.
While modern companies implemented remote work - even just for a day per week - even years ago, the location-unbound working model is now becoming a big part of the every day work culture in the sports industry.
One company in the sports business showing exactly how it is done is komoot. While located in Potsdam, the team is actually working from all over the world - remotely.
This way, they’re actually developing a full functioning and effective team which takes responsibility and therefore, really pushes the company to the next level while being more satisfied in their job.
How so? That’s what we discovered in this blog. Find out what advantages working remotely brings and what it needs to make it work.
The advantages of working remotely
While most companies which offer remote work as a benefit do expect you to be available for a specific time frame matching the office hours, there’s still plenty which allow a flexible time schedule. Taking time off for necessary appointments and continuing work afterwards, starting earlier to have more time in the afternoon, or whichever model it is you prefer - you’ll be able to use your time more effectively and actually, coordinate your job around your life and not the other way round. A very exciting experience.
And even if you need to work fixed hours, after all it allows you to spend more time outside of work. Taking into consideration the time employees are saving by not having to commute to work and back home, as well as the option to actually use your break for something else than having lunch in the canteen, it seems to enable a better use of time.
A focus on productivity instead of time
What happens when your daily task are done and your project is on hold? Well, let’s face it: A lot of office time is spent with browsing the web, socializing, figuring out where to go for holidays, you get the point. The reason is simply that we have to be there until a specific time when our shift ends, no matter the work load. While being idle in between tasks can push motivation, it can also be wasted time that you could put to much better use.
That’s where remote work comes in handy. The advantage of working at home is that
- you can actually concentrate on your work without having colleagues from your office interrupting
- when your work is done, you can actually do something else because
- your boss can hardly stumble into the office noticing you’re procrastinating
We’re not implying that you should skip on your work for a layday at home and fool your team or boss. But if you’re doing your job quickly and still maintain good quality, there’s nothing wrong about using remaining working hours for other activities - as long as you’re available when needed. This leads to more productive and effective work - so both sides, employee and employer, benefit from it.
Creativity & innovation
In general, working from home might give you the needed distance from your work and team to be creative or innovative. Especially, when having the option to „work from wherever you want, be it a beach, the mountains, your house or anywhere else“ as komoot puts it in their job ad, the remote work gives you the freedom to explore new places, new cultures or even just the neighborhood in your daily life, to gain new experiences and impressions. Which - as we know - is fueling creativity.
Shifting to the employer’s point of view who does benefit from all mentioned points, they have furthermore the advantage of actually being able to save money. With more people working remotely, there’s less working space needed, which cuts the cost for rent, interior and maintainance.
Happiness and passion
Taking all these things into account, it’s no surprise that surveys say that remote employees are all in all happier than regular office staff. It benefits their health, mental and physical, as well as giving them much needed freedom to fulfill dreams and goals.
Disadvantages and how to avoid them
With our own Sportyjob team working remotely from everywhere between Germany to France and even to the Canary Islands, we know exactly that not working together takes a lot of effort to actually create a functioning team. While benefits for employees and employers are obvious, there are still disadvantages luring around the corner. Talking about miscommunication, feeling disconnected, projects lying dormant, unhappy team members - you name it.
But, like mentioned above, those issues can be easily handled with some effort and measurements that the whole team needs to take.
When being in the same office or building, it’s easy just to give a short update in between. But even in regular working environments, there’s a need for individual weekly jour-fixes and team meetings to keep the team updated. Even with some distance between the team, it’s absolutely necessary to maintain this. Giving updates on what you’re working on, project status, etc., even some personal information every now and then (planned holidays, how everyone is doing, etc.).
The most important part though is remembering that there’s is no digital, but actually a human team existing. For this, video calls are the easiest way to continuing talking face to face over any distance. With plenty of tools which allow split screens and group calls, there’s no problem to keep up with the communication.
komoot even took it a step further: 4 times a year, the whole team meets up at one destination around the world for one week, to work together, socialize, get to know each other in case there are new team members aboard. A perfect way of combining a team building measurement with an activity which resembles perfectly to company spirit and mission.
A very big factor. Remote jobs only work when both sides trust each other. If there’s colleagues or your employer mistrusting your work ethics, this is not going to work out. There might always be someone who thinks that remote workers only relax, play games or chat or watch tv instead of working, but in our experience, this is far away from the truth. Whether you prefer working regular office hours or like to use your mornings for sports or other activities and therefore, work late - that’s fine. It should be accepted and most of all, trusted, by your team that you still keep up with your work.
Also, on the other side of the medal, trust in being seen. Don’t worry about being available all day long in case your boss actually sends an e-mail when you have just finished your day. There’s the possibility that you might feel the urge to always check your e-mails, always be online, so no one gets the idea of you being lazy. There’s absolutely no need to. Trust is needed on both sides. So is free time to stay productive and passionate about your job.
If you’re interesting in knowing more about the realization of komoots working model, check out the free Whitepaper from our partner ISPO: Digital talents in the sports industry - Whitepaper.
By looking at komoot, they derive concrete recommendations for winning digital talents for the sports industry.
When it comes to product management, the job title is actually very vague. Most of the times, you'll find a job posting looking for a „Product Manager“, senior or junior. If you're lucky, it is expanded by an additional keyword. While Marketing positions often give away their specific role in the title - like SEO Manager, Social Media Manager, E-Mail-Marketing specialist, etc. - the product manager role is often just named as that, a Product Manager.
When looking through the different job ads on Sportyjob though, you’ll realize quickly that the requirements and tasks vary a lot. A consequence from the different profiles that a product manager can fulfill. There’s often more to this role and choosing a product management position that fits your skills, interest and character often needs a detailed look in the job description.
To make your job search easier, we've analyzed our job postings and created an overview about the different types of product managers that companies have been looking for in 2018. So what kind of product managers in the sports industry do exist?
But first: What is a product manager in general?[caption id="attachment_35313" align="alignleft" width="120"] Click to view our infographic on the different roles of a product manager[/caption]
In the sports industry, product owners or managers aim for success for products or product lines released in the domain of a brand. They develop strategies to please the customer’s needs in order to optimize a product or its communication and conversion. They create roadmaps, analyze and predict the market, set the communication in between the different related teams (engineers, marketers, designers), stakeholders and executives. The role often comes with great responsibility, decision-making and a good knowledge of ones market.
In detail, the position and its responsibilities vary a lot according to company sizes and goals. Here’s some examples of product managers that you’ll find in the sports business.
The Product Developer
This product manager is driving the process from briefing, over concepting, developing and finally, producing new products for a sports company. In the sport’s goods market, the position often just focuses on a certain product group of a brand. For example did Timberland (VF) look for a „Global Product Developer SMU Footwear“ in October who oversees the development of accurate prototypes. SMU Footwear stands for Special Make-Up, an edition of a shoe made of special material. Especially for experienced candidates who have worked in other industries before, this role is a lateral entrants magnet, as long as you have some product knowledge.
Even if it might seem so, the product developer does not design the product, but he oversees and manages the development. His/her responsibility of is the translation of customer's needs and afterwards putting it into the form of specific product requirements, communication between the different teams to produce molds, develop or find out new materials to use, the way to advertise the product, etc.
Which skills do you need
A product developer should always have great concepting and communication skills as they need to document and define the development. Writing specific spec’s for engineers and manufacturers, as well as reporting to stakeholders are a constant part of the job.
Furthermore, they should acquire great decision making skills and prioritize, rank, and/or reject features, enhancement requests, etc.
Also, an eye for detail great understanding of material, fabrics and technical aspects of a product come in handy.
Product Manager Conversion Specialists
There’s product managers that tasks mostly focus on improving the conversion of already existing products. In conclusion, this strategic role needs a good understanding of analytical tools and data, as well as key metrics. Instead of developing products or improving them, these product owners are working on optimizing the conversion across all channels, landing pages, funnels, customer’s experience and even pricing.
Further examples are Workflow Product Managers who track a customer’s workflow to improve the functions of a website or app and the interaction with the user.
Which skills do you need
This kind of product manager is very data-driven. They should bring an understanding for different monitoring tools, like Google Analytics or KissMetrics, depending on the tool the sports brand is using. A former knowledge of E-Commerce and Online Marketing can be a big plus.
Digital Product Manager
Instead of handling the management of analogue products, the digital counter part of this position handles digital products. In the sports business, these are mainly hired for online platforms. He or she evolves the online and/or mobile experience for the best user experience. In their recent job ads, VF looks for a Digital Product Owner who is developing innovative ways to deepen customer engagement and profitability through the use of digital channels.
Their exact performance in the position depends and can be located in each of the described roles above, but often includes technical aspects.
Which skills do you need
In addition to the essentials of every product manager, the digital role requires an understanding of the digital landscape, as well as technical aspects of e-commerce.
You love the mountains, the sea, the snow, adventures, adrenalin, nature and challenges? Then you are the perfect candidate for one of our outdoor jobs at great companies like Napajari, The North Face and Mammut!
Outdoor & Adventure Jobs at Sports CompaniesOf course, the sports- and outdoor business go hand in hand. That's why Sportyjob is cooperating with plenty of companies that match your passion. We'd like to introduce you to a few possible employers! A fantastic outdoor organisation is the Freeride World Tour. Being part of the FTW means living the dream! In their sports jobs you organize exciting events all around the globe. Also, you get to meet the pro-riders and watch them rip. The best part: the FTW encourages their employees to actively shred daily (freeski or snowboard). If your heart beats for wintersports, you should take the chance when it comes up. At the moment they might not actively search for someone, but are hiring regularly throughout the year. Potential candidates should be willing to put their heart in their career and travel a lot. -> All jobs at the Freeride World Tour Looking for a new professional adventure? Then Mammut Sports Group might be a good shot. Jobs at Mammut require a lot of passion for mountaineering - since the people behind this company love mountain climbing, trekking and hiking themselves and expect their employees to do the same. Something you'll find in the quality and progress of their outdoor collections. If you are passionate about developing the products you use yourself and make them even better, you'll find the right position here. Use your active experience in internships and full time positions in patern apparel and design - together with a team that sticks together and climbs together. -> Free positions at Mammut Have you heard of the VF Corporation? In fact, they are one of the leading companies of the sports business, uniting various well-known active lifestyle brands. What's interesting: A big part of VF is their action & outdoor branch with outdoor wear and backpack producers like Napajari, Smartwool, Eagle Creek, The North Face and Timberland. Discover their various job offers in their stores, hubs and even swiss headquarter: -> All recent outdoor jobs at VF and their action brands.
Needless to say, these three just represent the outdoor sports employers. Further brands like Bergfreunde, Blue Ice and outdoorer can be found in our hiring company overview. The number next to a logo tells you the number of available jobs. Is there none, you can still scan the employer's profile for useful information and contacts for a initial application. Salute the Mountains!
Retail Outdoor JobsYou're willing to share your experience with advice on the best gear for hiking, trekking, camping and co? A job at an outdoor store would fit your perfectly! Choose your right career path depending on your level of experience and your degree: Sales Consultant or Assistant is the closest way to work with customers and consult them about products without having to study or futher experience. (That is, if you're actively mountaineering yourself). Often outdoor shops have different contract solutions: Whether it's a full-time position or a part-time one next to family or your studies, see which schedule fits you best. With a business degree or long-time experience in retail, you might want to apply as a Shop or Store Manager instead. The tasks around this position include decisions on product range, shop design, team leading, setting up social media channels, ... - everything around the strategic work of a store. Two popular distribitors for outdoor and action gear are, for example, Decathlon or Intersport. Hint: If you're passionate about outdoor sports yourself, it's important to work for a company that you can trust with clear conscience. Especially at an all-round distributor, you might find yourself in a situation when you have to sell a product that you'd never use yourself. In the end, this results in frustration for either your client, your employer or you (or all together). Just imagine the satisfaction working for an outdoor brand that you love - feels great, doesn't it?
Adventurous jobs outsideStanding behind the counter or sitting in front of a computer is not what you're thinking of as "outdoor jobs"? Then it's time for a little action in your profession. Being outside is what makes a lot of these jobs so appealing. Depending on your own passion and sportiness, the outdoor branch presents plenty of career opportunities. Tour guides in the mountains during summer or winter, snowboard-, ski- or surf instructor or even as a park ranger. Your interests decide. Well, let's face it. There's not much job openings in our outdoor and sports job board that fit the requirements above. The reason is simply that tour operators, wintersport- and surfschools are most of the times very small teams or even independent people who aren't looking for staff outside of their personal reach. We recommend contacting them directly, online or through phone, if there's an outdoor player that you'd love to work with.
Introducing the Sport Job DayThe Sport Job Day is a recruitment event for young adults, graduates and apprentices, with an active lifestyle and the desire to start a career in sports. On the 13th of June 2018, companies & young career interested come together in Stade Jean Bouin in Paris to connect and get to know each other. For the last decade, the sports sector has been one of the biggest growing employers in Europe, offering more than 200.000 jobs in France alone. A development resulting in the creation of entry positions for school & university graduates - and enough reason to dedicate a whole recruitment event to the sports sector alone. Not only will interested graduates have the chance to inform themselves about employment possibilities and professions, but directly participate in workshops & interviews with recruiters.
The programmeSimilar to a job ferry, sports brands present themselves in set-up booths, giving insights into their work environment, as well as employment and training opportunities. Team members from Human Recources will be there to answer all your questions - and for you to gain valuable contacts. In 10 minute Speed Dating Interviews, applicants and companies immerse in an straight-to-the-point dialogue to learn more about each others character & qualities - a short, but effective way to figure out if it's a match. It's a place to learn: In conferences, professionals lecture about related topics, for example new professions in the sports sector or give advice on how to conquer the international sports job market. Participate actively in workshops with headhunters and recruiters to improve your future applications and interviews.
The Sport Job Day at a glance:
|An event for french-speaking |
How to take partAll you need is a CV and self-confidence on the day of the event! If you'd like to participate in the Speed Dating, please apply in advance: Register for the Sport Job Day After registering, you'll be able to fill in your CV - we will look through the data to pick companies which fit your profile. In the next weeks, you will get updates on the schedule of the Sport Job Day, more infos to participating companies and about your interview slot. The participation is, of course, completely free.
For EmployersFor sports companies interested in being a part of the Sport Job Day, please find the possible ways to participate on our event website.
Find out more about the Sport Job Day on the website by the two organisers Union Sport Cycle & Sportyjob: Sportjobday.com
While the online market is growing and growing, stationary stores often need to fight to stay alive. The new concept stores of Salomon, however, are not only survivors, but evolutionary winners. Instead of relying on pure Sales, the Concept Store focuses on creating a digital play and home zone for customers and employees alike, merging the boundaries between online and offline shopping.
Their next store in Paris will open in only a couple of weeks, bringing the new concept to France. For this, Salomon is hiring 5 Sales Associates, a position which involves more than the name gives away.
Gather, share, progress, play, live: The digitized storeSalomon refreshes retail with an innovative step: Their stores are fully digitized, seamlessly connecting online and offline. Hard selling takes a big step back and opens the stage for an emotional in-store encountering instead. It’s a destination to get informed, feel and become a part of a community - gather, share, progress, play, live.
Become one of 5 Salomon Sales Associates in ParisWith the upcoming store opening in Paris, Salomon is offering a big opportunity to join their brand and explore the new concept: „We are building a strong team with different profiles and expertise (VM, MKG, Digital, Operations, Footwear). We are currently recruiting 5 sales associates willing to jump into this exiting project.” (Michael, Store Manager) Each of the positions itself is unique: As the store is separated into different sport’s destinations, every future talent is trained in a different field. Your passion evolves your career path in either (trail) running, outdoor or winter sports. This passion is also what expands the limits of your position to more than a job: You’ll be an Ambassador of the sports and Salomon’s maxim „Time to play“. It’s your connection to a sports loving community, to become a part of and interact with.
“We’re looking to attract the passionate outdoor-oriented people who use our products in the mountains and their outdoor pursuits at their home ground. Also, this location draws many tourists annually. We’re aiming to attract these consumers as well – in some cases they will have the first contact with the brand through this flagship store.” (Michael, Store Manager)Are you passionate to join the Salomon Concept Store? Find the full job description with the possibility to apply here: Conseillers de vente (H/F) chez Salomon
All about SalomonThe brand is one of the world’s leading creators of mountain gear. Honoring their roots, the headquarter is located in Annecy, in the French Alps, where they were founded in 1947 by Francois Salomon. Being the inventor of the modern ski binding, up until day Salomon is forerunner in the innovation of winter sports products. Since 2005, Salomon is a part of the finnish sporting goods group Amer Sports which is a sporting goods company with internationally recognised brands including Salomon, Wilson, Atomic, Arc’teryx, Mavic, Suunto and Precor. The company’s technically-advanced sports equipment, footwear and apparel improve performance and increase the enjoyment of sports and outdoor activities Selling their products through own concept stores, factory outlets and online shops , their sporting goods are available in 34 countries. 2016 Amer Sports employed more than 8.500 people throughout the whole world, about 3.200 of them in Europe.
The impact of Marketing and Sales in a Sports CompanyIn one of our earlier Blogs in 2013, we wrote that the „main subject of sport jobs in marketing is planning and execution of advertising-activities with the aim to sell products“. Wait, sounds like Sales after all! Well, we have to admit that this definition is a little outdated. Nevertheless, it’s an idea which is still stuck in many minds - something to get rid of to truly understand the varying characters of the two fields. Marketing is a strategical approach completely focused on the client. Through analysis, Marketing Manager define the peer group, its wants and needs. Understanding those helps the company to bend or turn to a direction which satisfies the segment long-term and thus, binding it to the brand. It might even define the complete identity and strategy of a company to fulfill the requirements (for products, the brand, customer service, logistics, communication, etc) of its clients continuously. Sales is a tactical approach completely focused on selling products. It’s the approach to convince clients on buying the existing products in stock to make the maximum profit. It focuses on the recent products and a turnover rate of maximum volume in a short-term. A good Sales employee needs to prove a client that the product is what will satisfy his needs - not the other way round.
One doesn’t work without the otherWe said before that Sales is focused on the „now“, which is just a part of the truth. Of course, operational it is, strategically though, the department also works on the development of new clients and new markets - in the future. That’s where the two come together. You might even say that Sales are the result from good Marketing: It is responsible for providing necessary information and tools to help the turnover rate grow - by giving details on new ways to reach (new and more) customers, simply a Market Research.
Interested in a job in Sales or Marketing in the sports business?Now that you found out about both fields and their differences, you might want to right away jump into your new career in the sports industry. So here's our most recent job offers from both departments:
Sport Jobs in Sales[jobs categories="Sales" show_filters="false"]
Sport Jobs in Marketing[jobs categories="Marketing, Marketing & Communications" show_filters="false"] If you are looking for another position or want to individualise the offers by location, keywords or type, please use our Job Search.
Everyone who is addicted to surfing will sooner or later think about working in the surf industry. Whether it's the chance for living close to the sea with more quality time in the water or the urgent need to bring in your passion and knowledge to improve your favorite products and brands, your soul screams for a surf career job! Even though the market is limited and the jobs are high on demand, we might just have the right position for you.
Amongst a multitude of other sport jobs, we love to find and publish surf related jobs. The reason is simple, that our Team loves surfing. Lennart, one of our CEO's is owner and co-owner of two Surfcamps, and I for myself worked two years in a surfcamp and started to freelance in Content Marketing to be close to the ocean more often. So, we know exactly how it feels to be landlocked. Sitting in an office, too far away from decent waves, waiting for the next surftrip to come.Thankfully, there's a lot of chances to combine your passion with your professional life - one of them actually being NOT working in the surf industry.
Surf Jobs in the boardsports industryIn Australia, it is common to go surfing in your lunch break or even pausing work when there are good conditions: Companies like Billabong give their employees the chance. Sounds like a dream, right? Well, let's be realistic: This isn't the case everywhere. Working in the boardsports industry can mean spending your time in the office, even when it's pumping outside. It is a job and it will demand the same amount of working hours than any other career. Employments in companies of the boardsports industry, for instance at Quiksilver, Patagonia, Volcom, SurfStitch and many more, mean you breathe, live and love surfing. But on a professional level. A job in a surf-related businesses asks you to bring in your passion and expert knowledge into product development, online marketing, event management and so on. It means being concerned with surfing the most part of the day, but just not in the water. If you want to make an impact on the industry, further develop your favorite wetsuit, board or wax - this is the places where you want to work. Check our company profiles with recent job ads of the following surf related companies:
- Billabong (Worldwide)
- Blue Tomato (Austria)
- Island Collective (Germany)
- Oxbow (France)
- Patagonia (Worldwide)
- Protest (Netherlands)
- Quiksilver (France, West Coast)
- Reef (California)
- Rip Curl (France, West Coast)
- Surfers Magazine (Germany)
- WeAre (Germany)
Working in a surfcampCorporate work is just not your thing? You'd prefer getting out of your 9 to 5 job? Working in a surfcamp or surfschool might be your dream position. They are located at the ocean, on an island, far away, in the sun - in paradise. Surfcamp Jobs in Bali, Europe and everywhere else offer work as Cooks, Housekeepers, Receptionists, Managers, Animator and - of course - surf coaches. Some of them need a special training, others are a great option to get away in your mid term (calling Teamers here!). They can be great fun, meeting new people every day, spending a lot of time outside, being creative and socialising. Especially teamer jobs often only require a couple of hours per day to work and having the rest of the time off to surf yourself. The full time jobs though are calling for endurance and responsibility - it means working in tourism. Your working hours can switch every week, you might end up working 6-7 days a week, from 08:00 in the morning to 02:00 at night (becaue the check-in has a delayed flight). You always have to keep your spirit up, because you are almost always surrounded by guests. As a surfcoach, you could end up standing on the beach for 8 hours through without surfing a single wave yourself. Surfcamp jobs are real work, guys. And when you think you're tired of it - well, believe me - you'll get your reward. You'll have a couple of hours off, with the sun above you, a set coming up and the perfect wave to surf. In a line-up full of friends. You'll have a BBQ on the beach, with someone bringing a guitar and a Cajon. You will meet people who share their personal stories with you, touching your heart. You'll see stoked surf students coming back from their lessons with the biggest grin, when they stood their first wave. And it will be worth every little second of struggle and effort. Even if they don't list job offers right now, use the contact information on our surfcamp profiles to send out a initiative request - most of the times, these small businesses are happy for help. Keep in mind though, the part time jobs like animator could mean working only for a room, food and surfing material:
A job close to the ocean in a non-surfing-related fieldIf you want to change the industry, meet more like-minded people, bring in your knowledge and passion of water sports, then the upper two career paths might suit you more. But if you are looking for a change which brings you closer to the ocean and giving you the chance to surf more, then a job outside of the sports industry is also a great chance.
The concept of XenderaTo make long story short: xendera’s unique model rewards various workouts with vouchers. Partnering with brands from the health & sports sector, the users receive a coupon for their favorite products. For this, they just need to track their activities over some time (you'll see why it might need more than one workout in our example). In advance, users choose their favorite brands. This way, when successfully achieving a fitness milestone, they only receive rewards they really like. So, what exactly do you need to do to achieve an coupon? We take Skullcandy as an example: To earn a 25% discount on the whole online shop, a user needs to run 25km in total. This might take some time, depending on your level of fitness, but it's a nice way to spice up your workout with an extra goal over the week or month.
„Our mission is to promote impactful fitness, aggregate health data and provide the best technology platform to integrate active lifestyles with conscious consumer behavior. Thus providing a truly unique experience at the intersections of life and fitness.“Furthermore, the app can be combined with other fitness apps and a tracking device - like an add-on, so users can still workout with their regular training sessions. Their partnership with brands and other apps is probably one reason for their popularity. Instead of developing a complete new system, they use the existing ones and improve them - a strategy for successful start-ups in every sector.
Become one of the team and help xendera level-upIt's no suprise that a growing business has a growing team. That’s why, xendera offers 4 job vacancies for their headquarter in Biarritz, France Still, working at xendera means working in a small and passionate team which all support the expansion of the app. Sitting around and waiting for the clock to pass until you go home is not an option, you will need a hands-on mentality and be motivated to improve xendera every day. Sounds exactly like your way of working? Then check these 4 exciting career opportunities:
- B2B Business Developper for Germany and the UK Evolving xendera by developing further cooperations with other brands - that’s what an B2B Business Developer is responsible for. xendera is looking for two confident team members with strong motivation to help xendera grow even more. If you are interested, they are hiring one B2B Business Developer for Germany and one specialist for the UK. By the way, what we liked best about the job offer was probably this hint at the end of it: "Secret talents accepted" - Show them what you got!
- Growth Hacker Ever heard of a Growth Hacker? For us at Sportyjob, this was the first time. You’d probably expect an IT job here, truth is though, a Growth Hacker is a Marketing Specialist. Use the different Marketing Channels to help xendera grow. Your main tasks surround Content Marketing, by creating blogs, press releases and more to push the app. We’d take the job straight away for the title!
- Traineeship: Community Management / Brand Content This offer concerns all students who want to get insights by getting active, not only by watching. It’s your chance to gain experience in an exciting start-up atmosphere and help a young company by growing. As a Trainee in Community Management & Brand Content in a small team, you’ll be responsible from day one for your own projects and tasks in the community management of xendera. A hands-on mentality and a lot of curiosity are definitely needed.
The long-term plan: Timberland’s 2020 agendaAlready years ao, the company changed their production to be more sustainable, making a statement towards treating the environment with respect. In 2016, when launching their responsibility website, Timberland also announced further steps in improving their strategy. The sports brand set ambitious goals until 2020 regarding their products and the environment:
- All of the used cotton for their apparal collections are supposed to come from US-american eco-friendly cultivation,
- Every procued shoe shall contain recycled, organic or renewable (ROR) materials
- All products shal be PVC and PFC free
- Timberland wants to reduce their energy consumption by 10% in total and obtain 50% by regenerative energy sources
- Plant 10 million trees
Social engagement: A focus on community workOf course, social responsibility has kind of become courteous in worldwide industries, after scandals of brands capitalizing workers in third world countries. It’s obvious that claiming to aim for responsibility, Timberland of course helps raising awareness and supports save working environments by collaborating mostly with fair suppliers. What makes the difference though, is Timberland’s special focus on local communities – an individual approach on the social subject.
- My PlayGreen© is a support program which establishes outdoor spaces in urban areas, building community gardens and parks. In 5 big cities around Europe, they want to offer the residents a possibility to access nature and fresh air. Something that is rare in areas with populousness. After London in the last year, on the 19th of July 2017 the program started building in Mailand. Following after will be Berlin, Paris and Barcelona.
- Path of Service©: To support different community projects, Timberland’s employees engage in community services all over the world. Until now, they already participated 1.000.0000 hours in their communities – supported by their employer and the team of global stewards. By the way, the Path of Service celebrates its 25th birthday this year – in a special way: On 25 days, employees can take time off of work and take their time to volunteer to support their communities. They even connected them with possibile projects by setting up a Volunteer Fair.