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SGI Europe News
BEST-IN CLASS INSIGHTS, DATA AND ANALYSIS ABOUT THE SPORTING GOODS INDUSTRY – TRUSTED BY THE LEADERS OF THE INDUSTRY.
SGI Europe News
- Ghost has raised $40 million in funding 21/10/2024Ghost has raised $40 million in Series C funding led by L Catterton.
- Care & Repair as a tool for more sustainability, durability and customer loyalty 21/10/2024For a long time, product repair was not part of the service offering of many brands. But this has changed dramatically. It has also proven to be an excellent customer loyalty tool. Learn how different brand approaches lead to success.
- The New Creative Collectives: a strategic shift in outdoor and sports culture 21/10/2024How do consumers and their habits change? What do they expect from brands and with which kind of brands do they engage? In a mini-series of articles brand strategist Fredrik Ekström reveals not only consumer insights but gives advise how brands fully embrace this transforming consumer landscape. In this last ...