The latest news from the Sports Business all around the world
Stay up to date about the recent happeninings and mile stones of the sports industry. We will inform you about change in the sports sector. This can be great product & development revolutions of famous sport brands or new start-ups innovating their sector.
The future is nothing without the present & past though: That’s why our blogs also feature interviews for an inside view into big & small sport companies. Read more about their history & identity.
On two dates next week, VF Corporation gives students the option to participate in 5 webinars with business professionals from various departments of their different brands. Enabling a sneak-peek in what its like to work at VF.
„Students have the great opportunity to actually get to know different functions in very short and straight to the point webinars of half an hour each. If they are looking for some guidance on what field to focus on it is a great “orientation” opportunity as they can do one webinars or all of them! If they are already focusing on one function/career (ie. sales or digital) they can interact with a VF business leader!“
If the sports and lifestyle industry does interest you, this is a great chance to find out more about the work behind the scenes of various roles in an international successful company. VF Corporation is a global leader in branded lifestyle apparel, footwear and accessories (to give you some facts: with 50,000 associates and $11.2 billion in revenue) and the company behind iconic lifestyle & outdoor brands, like The North Face, Timberland, Vans, Napapijri, Eastpak and many more.
While VF is highly diversified across brands, products, distribution channels and geographies, their One VF culture and approach to doing business provides a unique and powerful competitive advantage.
For a student or recent graduate this means they can start a career in a company that can allow them to move across different brands, functions and countries; this really enhances their learning opportunities! Finally, and most importantly, we are teams of inclusive and friendly people; who are ambitious and eager to keep learning.
On the 3rd and 5th of December, you can join VF in their webinars online. Especially for students and graduates who consider a career at VF or one of its brands, it allows a first contact with the work and people behind VF - similar to a digital open-door-event.
Below we noted the schedule of both days including the times in CET (=UTC+1) for each speaker.
13.00-13.30 CET: Digital, with Andreas Olsson, Group Digital Accounts Director
13.45-14.15 CET: Finance, with Elena Frattini, Business Analysis Manager Napapijri
14.30-15.00 CET: Supply Chain & Operations, with Martijn Van Paradijs, Senior Manager Operations Vans
If there’s a webinar that catches your interest, you can easily register for it online. Under this link, you’ll find a registration form where you fill in your details and choose the webinars you’d like to participate in. The VF event team will then send you an e-mail with an invitation to join.
Passionate, creative and a very contagious smile: That's Alicia Pinckney. The Men's Apparel Designer of Timberland heritage talked to us about her career, what inspires her and the possibilities for sustainable solutions of sports fashion design.
Sportyjob: I've seen you had your 2 years anniversary these days. Congratulations!
Alicia Pinckney: [laughs] Thank you!
SJ: So, how have your last two years at Timberland been?
AP: I feel like these last two years have gone by so quickly! I've joined the team together with a bunch of new people, so in a sense, we kind of build the brand up again with a completely new team. With that in mind, there has been a lot of evolution, a lot of structure changes, just a lot of things happening in these last two years. So I think that’s what made it go by really fast! I’ve just been keeping up with everything that has been going on. I like fast pace and that’s what Timberland has been. It’s always been open for change and constantly evolving to something new. So it has been a very interesting time in my two years here, meeting different people, traveling to different places around the world.
SJ: Is it something that sparks your creativity, going so fast pace?
AP: I definitely think it is! Because for me, if I feel like I am stagnated or anything isn’t happening, my creativity can lie dormant. But if you have something that is stimulating you, like going to new places, being exposed to new cultures, that keeps the creativity and juices flowing. Whenever we design for a new season, we are always traveling - I can say that it definitely helps with the creativity.
If I feel like I am stagnated or anything isn’t happening, my creativity can lie dormant. But if you have something that is stimulating you, like going to new places, being exposed to new cultures, that keeps the creativity and juices flowing
SJ: Let's go back two years. Do you remember your first product that came to store?
AP: Yeah, actually! When I first joined the team in July 2017, I immediately started working on a collaboration project with Christopher Raeburn. Then, around June 2018, it was presented at the London Fashion Week. It was our first time having a Timberland product on a runway during fashion week. So that was something! I was like: "Wow, I just started and I already see my stuff!". Normally, when you start at a company, it takes a while to actually see your designs in action, because of the timelines we are working on. Another few months later I saw it in our Flagship Store in London in Regent Street, which was very cool and very exciting! And when I went back home to America, I went into the New York store and I saw that we had a popup store based on showing this product, because this project was so significant for sustainability. You see, Christopher Raeburn is all about reuse, reduce, recycle and circular design. And our product was basically that. We made sure that all of our cotton that we used was organic, any part that is possible can be recycled. It was basically like a very closed circular collection. The intent was reducing waste and making use of waste, everything we used from very sustainable resources.
SJ: Talking about sustainability. Timberland has been doing a lot to reduce the carbon foot print of the fashion industry. One of their goals is to reuse 100% recycled materials until 2020. What is your role in reaching these goals?
AP: We’ve been training a lot on circular design. I am not sure if you’re familiar with that. You look at design in general, normally it’s very linear, we pick up a resource, we use it and then it’s wasted. And no one does anything with the waste. But the concept of circular design does. You start with the resources, make fabric from it which - after the consumer uses it - can be remade into something else and can go back to the beginning loop of the resources. It can be regenerated for something else. So, we should eliminate our carbon foot print, not have so much waste. A lot of our decision making also depends on: ok it can be repaired, so the customer doesn’t have to throw it away. Which is a big factor. Or we also can choose things that are already recycled, for example, companies using recycled nets from the ocean. It’s about doing the research, to take waste and making something out of it. So it’s a lot of thinking what we’re doing and honestly, out of all the big companies that I’ve worked for, Timberland is the most aware in the details to help reduce our carbon footprint.
SJ: How does sustainability influence your designs?
AP: I feel that it influences my way of designing in the way that when people think of me as a designer or like when you think of the idea of any designer, you automatically think of fashion, trends, that’s it. But for me, I think, having this whole topic of sustainability in the forefront of my mind, I am not just chasing after fashion. I am chasing after what makes a change for the world. I know it sounds a bit cliché, but if you only stay relevant with what’s happening in trends, honestly, a lot of trends aren’t that great for the environment. So, it really changes my way of designing, because I am not really trend and fashion focused, I am more purpose and function focused.
I am not just chasing after fashion. I am chasing after what makes a change for the world
SJ: So, you don’t only have an impact on Timberland's design, but it also has one on you!
AP: Yeah, I can definitely agree with that. It feels like it gives you a sense of purpose. Because I feel that when you’re designing with not having anything in mind other than creating a garment that someone looks nice in, you kind of feel - I don’t know about anyone else, but for me - I kind of feel empty. Because this is what I am contributing to the world, that is my purpose. When you look at the DNA of Timberland and the fact that we’re trying to do good for the world, while we also do this creative part of designing, you can feel a bit a balance of your fulfillment. Because you’re doing creative stuff, but you’re also doing something that is going to actually make a difference. Instead of just filtering the world or just oversaturating the world with garments, garments, garments, we’re trying to make a difference. Because of course, garments will always be a part of our life here, but if you can do it in a way you’re not killing the world, you feel a sense of purpose, of personal purpose.
SJ: Finding this fulfillment as an employee must be extraordinary for you, because before you were freelancing, you had your own brand GLEON 1938. It probably must have been a big change when switching from your own products to representing a brand. How is it different when working for a brand than doing your own products?
AP: I think it’s completely different as you are working collaboratively. Everything is build off of a team, from the initial ideation of the direction for the season to working with different partners to help to complete the collection. Whereas when I was working on my brand, I did everything on my own. I cut and sewed, and created my own patterns. I was connecting with different creatives, from my photographers to models and event creators for whenever I did fashion shows. At Timberland, we're involving another community of manpower to help get the brand globally reached. But what I definitely think is the difference when you’re working for a brand is, not only do you have the financial support, but you can actually make a global statement when it comes to being sustainable. But I really think you can take your ideas and your mindset from working on your personal brand and bring the two at a larger scale when you’re working collaboratively with other designers. You can really see how it can become something big.
SJ: Would you say your old designs have become a part of your new work as well?
AP: I can definitely say that. For me, I have always been into function, as I mentioned before. Growing up, I have always been into maths and science. I was really into engineering throughout high school. And when I decided to pursue fashion design, it was another way to let out my creative side. So when I was designing personally for my brand, I did a lot of things that required a lot of function. So, for me, I used that same way of thinking coming from Timberland. Whenever we design something, we always design with a purpose. Whenever we present something, we can’t just say „Oh I did this pocket, because it looks nice“. We have to have a true reason why we did it. Especially, for me working off of the heritage of Timberland, we defined our customer and our customer loves function. Our customer goes outside a lot. so, you know we need to be able to equip them with anything they'll need, whether it’s multiple pockets or a reversibility or whatever. Every detail that he can use when he’s outside. so for me, I was able to translate my functional way of thinking to Timberland.
SJ: Looking back, what is your favorite part of being a fashion designer?
AP: I have so many favorite parts of being a fashion designer [laughs]. First, I would say the traveling is one of my favorite parts, because I love to travel and I am really really excited and grateful to have a job that allows me to travel. Seeing different cultures, seeing different things that help inform your collections. The second thing I can say is when you actually get the garment, because you spend so much time sketching in 2D or sketching on the computer and then when you actually receive the garment that feeling to see it is just like „wow amazing!“. To see it transform from paper to an actual product is a very... it’s kind of like a confirmation.
SJ: Hearing this, you’re very passionate about your job. Which is great! You’d probably recommend becoming a designer.
AP: Yeah, I do!
SJ: If you would have to advice someone who wants to become a designer, which advice would you give him or her on how to achieve this career?
AP: I would definitely say, to surround yourself with people who you aspire to be. Getting to know other people that are designers. To ask questions. That way you can, you know, get advice from them. Also, be open to learn on your own. Do a lot of research. Like for me, I have always done a lot of research, I learned how to sew when I was 12. That was kind of a self-taught process. So when you’re open to researching, problem solving, anything like that that can really help you and boost you to becoming a designer.
SJ: Did you already know that you want to be a designer when you were 12?
AP: Yes!!! I know, it’s so crazy. As i mentioned before I was really smart in school, like i was the valedictorian and the president of my class. I was really smart, I was like the mathlete nerd kind of girl. But at the same time, my family is filled with a lot of creativity. My mother works a lot with wood and my grandfather used to build with wood, too, he was a carpenter and a painter. And for me, just being surrounded by that as a kid was always something I also wanted to do. So I used to sketch all the time! I got my first sewing machine when I was 12. And from there, I used to make a lot of things, I made my prom dresses when I was in high school. So for me this was always a part of who I was, I’ve always known I wanted to be a designer since I was very young. And i just took the path to follow to get me to where I am now.
OutDoor becomes OutDoor by ISPO, from 30.06. - 03.07.2019 for the first time. In June 2018, the European OutDoor Group, EOG for short, announced that the OutDoor trade fair will be hosted by ISPO at Messe Munich for the next three years. With a new concept, the ISPO takes over the execution of the fair - and leads it into the future.
After the Messe Friedrichshafen lost the most important European outdoor fair to Munich, it calls a new event into action. The name? Outdoor.
Self-explanatory, two fairs coming around this year are creating a lot of confusion. Let's take a closer look at OutDoor by ISPO and Outdoor.
OutDoor by ISPO
With a captivating concept, Messe München was awarded the contract by the EOG. Instead of simply adopting the Outdoor brand, ISPO expanded the event with innovative features - by looking at future-oriented technologies and other industries.
"The new concept takes up current requirements and offers added value for all market participants: whether start-up, medium-sized companies or global brands," says Markus Hefter, project manager of OutDoor by ISPO.
The most important developments at a glance:
An additonal 361 days
As part of ISPO, OutDoor is experiencing the same benefits that have already become established in the sports industry.Rather than being "just" an on-site event, OutDoor by ISPO creates a allround network with additional online and offline services, as well as connecting dealers and manufacturers 365 days a year.
Following the development of the outdoor term
While the classic mountaineering, climbing and hiking activities will continue to be on the show, in 2019 additional segments will be added for the first time. Including yoga, running, trail running, mountain biking, travel and water sports.
For customers, those activities have already been an established part of the outdoor industry.
Knowledge transfer from the ISPO portfolio
With the help of its own portfolio and products, OutDoor by ISPO provides access to knowledge of other industries, through so-called "cross-industry".At Summits and Conferences, selected speakers will discuss environmental technologies already used in the sports industry, as well as digital trading and technology solutions from the experience with ISPO Digitize.
For small and medium businesses
Even though the trade fair in Friedrichshafen used to address the major players in the industry, ISPO now knows how to get start-ups and smaller companies on board.While "OutDoor Easy" enables a cost-effective trade show appearance, the Basecamp of Inspiration provides a platform for startups and industry news in particular, with its own summit on thoughts and visions.
The other fair: The new outdoor in Friedrichshafen
Even though the brand itself has moved, Messe Friedrichshafen is still trying to position itself as a key platform in the outdoor industry in 2019. How? By organizing its own trade fair.
Reduced to 2 1/2 instead of 4 days, the "Outdoor" takes place in Friedrichshafen from 17. - 19.09.2019.
For the industry itself, the challenge of Friedrichshafen is a rather confusing topic: Especially small and medium-sized companies usually opt for the stand placement on just one trade fair. Trade visitors are now faced with the decision to make: Munich or Friedrichshafen.
What's the advantages for Friedrichshafen?
According to Reisinger, the head of Outdoor, the new concept is mainly about using the existing strengthsof its location and eradicating the weaknesses of the original brand. Among other things, this shall be done by addressing small and medium-sized businesses through training and a start-up stage. A cost-effective stand package. Better networking options, such as round tables and organized conversations. A closer look at trends.
Developments that are also fundamental in the new concept of the OutDoor by ISPO. fully supported by the EOG. Thus, the original weaknesses of the brand are actually no longer an issue.
The future will show if an additional Outdoor in Friedrichshafen actually makes sense for the sector itself. In the first place, both platforms definitely promise an enhanced and exciting outdoor trade fair.
Do you know the two most successful sports brands in 2019? It's adidas and Nike. That doesn't come as a big suprise as apart from sporty gear, both of them make in fashion. And not the casual apparel kind of way.
In February 2019, adidas Originals introduced their new collaboration with korean Designer Ji Won Choi at no other place but the London Fashion Week. Following in April, Beyoncé and adidas announced that they intend to collaborate in the creation of a new footwear and apparel line that would focus on performance and lifestyle items.
Taking a closer look at the fashion market this makes a lot of sense. While the sports & outdoor segment itself is booming and created a revenue of 84,105 million USD¹ in 2019 already, the fashion segment actually amounted to 600,994 million USD² - which is seven times as much. Concentrating on fashion is almost a guarantee for success. And widening the own product range from sportswear to actual lifestyle is a smart move by adidas.
The demand is growing, with people doing more sports and actually concentrating on good-fitting and looking apparel which also supports them right during their workout. And of course, by sports brands being a big part of modern streetstyles and even evolving to designer fashion.
As a consequence, the sports industry offers a wide range of job opportunities for fashion designers - and engineers. Having the demand to be functional and fashionable creates a job profile which differs a lot from fashion designers in other sectors.
Sports Fashion Designer: Creativity & Sciene go hand in hand
Even though it's often associated with "artsy and creative" people, especially nowadays, creativity and a good style are simply not everything to be good in this job.
Sportswear Design is a melting pot of creativity, science, socioeconomics and engineering.
A career in fashion requires an understanding of technologies, a grasp of math and engineering, or the so called STEM skills (Science, Technology, Engineering, Mathematics).
As fashionable looks enqueue behind performance orientation, the design process focuses on developing innovative ways to improve the fitness apparel, be it through special garments, treatment or production. For example:
The garment of the workout wear from Patagonia is treated with Polygiene® odor control. It's based on (recycled) silver chloride which blocks the bacteria in the sweat.
And do you know how the fitting is perfectionized? Not through a designer taking measurements of different bodytypes, but by an alogorithm working on collected athlete feedback and digital data. A good example is the Flyknit Sportsbra by Nike. To ensure maximum comfort even for high-performance athletes, the team put in more than 600 hours of intense biometric testing, including motion capture and creating atlas maps.
Of course, the process is not completed by omniscient design-mathematics, but regularly it's a team of engineers and designeres who work hand in hand. Whichever field of work interests you more or fits your profile better, still, an understanding of the work of the other side helps a lot.
If you want to be a designer
You will need the technical skills, actually handcrafts and design software. It's concerning designing and crafting as well as pattern creation and garment construction. Furthermore, a good designer has knowledge about fashion, whether it's its history or the economic side of it.
Also, which might be the trickiest part, designing requires creativity anddedication, as well as a vision andtalent. Maybe the hardest assets of them all.
Normally, the technical skills and the background are both teached in fashion schools. Further depth, especially of fitness apparel can be gained in internships at the different brands.
Designer Jobs in the Sports Market
If you are a Designer looking for a new challenge in the sports business or want to become one by starting with an internships or a career-entry position, at Sportyjob you will find interesting jobs from Footwear, Garment and Sportsgear Designer to Fabrics Manager:
esports are still very young and require way more innovation and creativity than regular sports: the promise of esports is that of the wedding of professional sports and Hollywood. Many groundbreaking things have yet to be imagined, invented and brought to life.
Formerly a small niche, esports has become a successful branch of the sports industry thoughout the last years. With professional clubs incorporating gaming teams and live streams watched by millions, it offers great market potential which is still increasing every year.
However, it's people like Nicolas Cerrato who are helping to evolve the esports industry by using its potential for entrepreneurship. Being a former gamer with the necessary experience to understand the field, he found Gamoloco, an insight portal on gaming streams early on. Since 2014, they have been providing viewership data from established streaming platforms and making it readable due to developing their own metrics.
Furthermore, Nicolas is a well-known guest in the esports section of Quora. His insights or his advice on how to become a professional gamer are pure gold, thanks to his own experience which he shares openly.
Bringing all his answers together in one post, we asked Nicolas in this interview about Gamoloco, the future of esports in the sports business and his personal advice on how to achieve a career in esports. So, please, everyone:
Meet Nicolas Cerrato
" I am from France and my esports dreams started the year after I graduated from high school, in 1998. In 1999 I became a professional in the space as I dropped out of college and opened a PC gaming center in downtown Paris. Quickly after that I started one of the 1st pro gaming teams in the world, it was called GG. Since then I almost never stopped working in esports and the last thing I’ve been working on is Gamoloco, a data service focused on Twitch viewerships which i started in 2014. I’m the President and CEO at Gamoloco."
You’ve been a professional gamer in the past, but decided to add more to the esports business with your info portal Gamoloco. When and how did you come up with the idea to found Gamoloco? And what was your motivation? I got the initial idea in 2012: I was the head of sales & partnerships at a start up producing of esports contents back then, working closely with Twitch on a daily basis. I realized that Twitch viewerships were carrying a lot of information and meaning, of the kind any professional in the space would want to access and decipher. My motivation has been to help market actors make the best calls when it comes to strategy and investments. As a seasoned veteran, I’ve been witnessing many clueless moves in the space, sometimes leading to spectacular wastes of time, money and energy. Gamoloco aims at speeding up the learning process and contributing to making the best calls.
What is Gamoloco? What is its role in esports? The business of esports can be seen as a competition for attention and viewerships: What game is the most watched? What event is the most watched? How do they compare to each other? How do they compare to regular sports? Has there been growth lately? If yes, where?… That’s the kind of questions Gamoloco helps answering.
How does a day of Nicolas Cerrato at Gamoloco look like? I wake up without an alarm, somewhere between 6 and 8. Then I usually go have coffee outside and start my day checking www.gamoloco.com: to see if everything is working, and to get my daily dose of viewership data. Viewerships are one of my main informational sources regarding esports and gaming: they tell me what gamers were interested in yesterday, last week, last month. After that I usually do some Qi Gong in a park close to where I work and then it’s back to work. Usually i do coding, the hardest for me in terms of required brain power, in the morning and more business-oriented work (data research, promo, sales, hr, networking) in the afternoon.
Being an expert in esports, it’s obvious that you have a lot of experience in the field. How did your esports career evolve? What have you been doing before you started at Gamoloco? I experienced many different things as an esports professional: gaming center owner, tournament organizer, pro team manager and coach, journalist all the way to „Le Monde“, shoutcaster on some of the biggest stages, TV show producer, community manager, business developper, creative director, consultant. I would describe my journey in esports as passionate and chaotic, just like my life. Things have started to settle a bit lately and I can only be happy and proud of the variety of experiences I’ve been through. I definitely understand esports from many angles.
esports was a big topic at the last ISPO Munich and its counterpart the ISPO Digitze. It’s a quickly growing branch of the sports industry with a lot of potential for sports companies. How do you think esports will effect the sports industry? I think they will merge. There are many hints showing that, not the least of which being the big interest of pro athletes and established sports organizations in esports: if a bunch of people still can’t get the potential in esports, sports entertainment professionals for sure naturally do. Within 15 to 30 years from now, we’ll have high quality augmented reality games that require to be both an outstanding athlete and gamer to perform. At this point, the door will be open for esports to reach their maximum potential as they will become one with sports.
Within 15 to 30 years from now, we’ll have high quality augmented reality games that require to be both an outstanding athlete and gamer to perform. At this point, the door will be open for esports to reach their maximum potential as they will become one with sports.
Imagine sitting in a room with esports enthusiasts who would love to make their passion a profession. Which advice would you give them on how to achieve career in esports? How do you possibly enter the esports business? JUST DO IT. If you’re passionate, if this is what feeds you energy, just do it. Bring your light to the mix, get involved in a team, community site or tournament organization or whatever suits you in the space. I don’t believe in degrees that much. Learn by doing and remember: esports are still very young and require way more innovation and creativity than regular sports: the promise of esports is that of the wedding of professional sports and Hollywood. Many groundbreaking things have yet to be imagined, invented and brought to life.
If your curiousity grew steadily throughout this interview, you can shed some light on esports and gaming live streams on Gamoloco: https://gamoloco.com/.
Where will your degree or apprenticeship take you? The Sport Job Day is your chance to define your next steps. Take part on the 13th of June in Paris and present yourself to recruiters from the french sports business.
Introducing the Sport Job Day
The Sport Job Day is a recruitment event for young adults, graduates and apprentices, with an active lifestyle and the desire to start a career in sports. On the 13th of June 2018, companies & young career interested come together in Stade Jean Bouin in Paris to connect and get to know each other. For the last decade, the sports sector has been one of the biggest growing employers in Europe, offering more than 200.000 jobs in France alone. A development resulting in the creation of entry positions for school & university graduates - and enough reason to dedicate a whole recruitment event to the sports sector alone. Not only will interested graduates have the chance to inform themselves about employment possibilities and professions, but directly participate in workshops & interviews with recruiters.
Similar to a job ferry, sports brands present themselves in set-up booths, giving insights into their work environment, as well as employment and training opportunities. Team members from Human Recources will be there to answer all your questions - and for you to gain valuable contacts. In 10 minute Speed Dating Interviews, applicants and companies immerse in an straight-to-the-point dialogue to learn more about each others character & qualities - a short, but effective way to figure out if it's a match. It's a place to learn: In conferences, professionals lecture about related topics, for example new professions in the sports sector or give advice on how to conquer the international sports job market. Participate actively in workshops with headhunters and recruiters to improve your future applications and interviews.
The Sport Job Day at a glance:
Time: 10:00 - 17:00 h
Where: Stade Jean Bouin – Paris
An event for french-speaking
young & active entry level candidates
Speed Job Dating: present yourself in 10 minutes
Workshops: Learn how to apply through recruiters from the sports industry
Exploration: of the sports business, employment and training possibilities
How to take part
All you need is a CV and self-confidence on the day of the event! If you'd like to participate in the Speed Dating, please apply in advance: Register for the Sport Job Day After registering, you'll be able to fill in your CV - we will look through the data to pick companies which fit your profile. In the next weeks, you will get updates on the schedule of the Sport Job Day, more infos to participating companies and about your interview slot. The participation is, of course, completely free.
For sports companies interested in being a part of the Sport Job Day, please find the possible ways to participate on our event website. Find out more about the Sport Job Day on the website by the two organisers Union Sport Cycle & Sportyjob: Sportjobday.com
You can never predict how an event like ISPO Munich 2018 might change the path of your career. Visitor's of the professional fair know how it is a platform to establish strong contacts and if you're persistent enough, even end up with an employment offer. However, this year's ISPO Munich offered a direct approach of connecting companies and talents. By simply using the halls walls to place attractive job offers from the european sports industry, the digital ISPO Job Market had its own "booth" at the trade fair. And probably one of the most seen. Since tracking all passers-by would have been impossible in a transitional space, we are trusting our guts that the international job offers, company and university profiles have been passed by most of all visitors.
A remarkable success
In the 4 days between the 28th and 31st of January, 84.000 visitors from 120 countries visited the trade, noticibly increasing the internationality of the event. After all, they had a lot to see: 2.801 exhibitors showcased the new trends from wintersports, outdoor, fitness and more. Additionally, the Job Corridor from ISPO Job Market and Sportyjob presented them opportunities for a new career right in between. Visitor's could learn about international employer's of the sports business and their most recent job opportunities, as well as about the sport related study programs of universities and schools from Cologne to Oregon.
Expanding the limits of a printed medium, all poster's have been combined with a QR code that linked to the digital job board ISPO Job Market. This way, career interested could find out more about a job offer or even look for other possibilities. A service that lead to around 16.000 unique views of the different pages.
Creativity and exceptionality for the win
More than informing about careers, the ISPO Munich 2018 allowed us to take a peek at the development of recruitment in the sports industry in 2018. Marketing is still on the rise in employment - a trend which can also be found outside of the sports business. With around 1/3 of offers on the Job Wall being from the creative department, the need & importance of marketing (teams) for modern companies shows. Luckily, this seems to be a mutual development as interested visitors chose to read more about these offers as well. The other way to gather more interest and candidates is exceptionality. Even in a professional segment like recruitment, employers need to stand out to impress. No suprise that the ad from german sleeping bag manufacteurer prodecon caught a lot of attention. "Wir suchen noch ein Sackgesicht!" which translates as "We are looking for another d**kface" (in german, "Sackgesicht" would literally be "bag face") made people stop, laugh and in the end actually re-open the ad on their phones and computers back home. Proving once more that classical recruitment needs a refreshment in 2018, with classical job profiles taking a back seat.By the way: About the ISPO Job Market “ISPO has always been instrumental in starting successful careers and placing candidates in exciting jobs” The quote from Tobias Gröber, Head of ISPO Group, is nowadays more true than ever. The biggest network in the sports industry always connected professionals with exciting brands – and naturally every now and then these lead to a job proposal. In 2016, however, ISPO decided to actively connect employers and talents: They partnered up with Sportyjob to enhance their wide portfolio with a career service. The created career portal, ISPO Job Market, lists jobs from about 220 companies and is used by around 26.000 candidates.
While the online market is growing and growing, stationary stores often need to fight to stay alive. The new concept stores of Salomon, however, are not only survivors, but evolutionary winners. Instead of relying on pure Sales, the Concept Store focuses on creating a digital play and home zone for customers and employees alike, merging the boundaries between online and offline shopping.
Their next store in Paris will open in only a couple of weeks, bringing the new concept to France. For this, Salomon is hiring 5 Sales Associates, a position which involves more than the name gives away.
Gather, share, progress, play, live: The digitized store
Salomon refreshes retail with an innovative step: Their stores are fully digitized, seamlessly connecting online and offline. Hard selling takes a big step back and opens the stage for an emotional in-store encountering instead. It’s a destination to get informed, feel and become a part of a community - gather, share, progress, play, live.
With sales being secondary, customers can inform themselves in details about their sport’s gear. Information they’d normally gather online are available on digital screens, further deepened by the professional knowledge of the schooled sales associates - the advantages of both channels combined. With big TV screens playing running, hiking and winter sports clips, boot fitting areas and product showcases, store visitors and sales consultants have the chance to connect and interact. All the time immersed in the french alps.
Become one of 5 Salomon Sales Associates in Paris
With the upcoming store opening in Paris, Salomon is offering a big opportunity to join their brand and explore the new concept: „We are building a strong team with different profiles and expertise (VM, MKG, Digital, Operations, Footwear). We are currently recruiting 5 sales associates willing to jump into this exiting project.” (Michael, Store Manager) Each of the positions itself is unique: As the store is separated into different sport’s destinations, every future talent is trained in a different field. Your passion evolves your career path in either (trail) running, outdoor or winter sports. This passion is also what expands the limits of your position to more than a job: You’ll be an Ambassador of the sports and Salomon’s maxim „Time to play“. It’s your connection to a sports loving community, to become a part of and interact with.
“We’re looking to attract the passionate outdoor-oriented people who use our products in the mountains and their outdoor pursuits at their home ground. Also, this location draws many tourists annually. We’re aiming to attract these consumers as well – in some cases they will have the first contact with the brand through this flagship store.” (Michael, Store Manager)
The brand is one of the world’s leading creators of mountain gear. Honoring their roots, the headquarter is located in Annecy, in the French Alps, where they were founded in 1947 by Francois Salomon. Being the inventor of the modern ski binding, up until day Salomon is forerunner in the innovation of winter sports products. Since 2005, Salomon is a part of the finnish sporting goods group Amer Sports which is a sporting goods company with internationally recognised brands including Salomon, Wilson, Atomic, Arc’teryx, Mavic, Suunto and Precor. The company’s technically-advanced sports equipment, footwear and apparel improve performance and increase the enjoyment of sports and outdoor activities Selling their products through own concept stores, factory outlets and online shops , their sporting goods are available in 34 countries. 2016 Amer Sports employed more than 8.500 people throughout the whole world, about 3.200 of them in Europe.
On this Saturday, more than a 150 applicants visited the first Jobathlon in Bordeaux-Mérignac, France. The innovative recruitment event from Decathlon and Sportyjob is the start to a whole series in France: Instead of going through the regular application process, participants have the chance to get a job in a sporty-playful way.
Job requirement: a passion for sports
In the Decathlon Store in Bordeaux-Mérignac candidates took part in dynamic half-day workshops about teamwork and reflexion. Similar to an assessment center, the workshops should give insights into a candidate's personality. "The Jobathlon is an unique opportunity to explore the best of an applicant and their traits", says Stéphane Jansonne, CEO of Sportyjob. Hence, passion, engagement and teamwork sideline a CV, qualifications and references. "The most important reference is sports!", underlines Romain Gravigny, head of the Decathlon Store in La Rochelle. The games, for example with a Kin-Ball, were combined with 30 minute interviews, giving candidates and recruiters the chance to get to know each other on a direct level.
Match & win
All in all 30 store managers for 30 decathlon branches in the South-West of France were awarded. According to Vincent Laliche, Human Resources of Decathlon and Jobathlon co-resposible, it's been a match between them and a lot of candidates. The Jobathlon has proven to be an innovative & successful approach of recruitment, for both applicants and recruiter. [vc_row][vc_column][vc_gallery type="image_grid" images="25233,25222,25219,25216,25213,25210,25207,25204,25201,25198,25195,25192,25189,25186,25183,25180,25177,25174,25171"][/vc_column][/vc_row]
Activity and exercise are known to be two factors to be more successful in your sports job and your life in general. The other side of the medal though centers on the complete opposite: It’s about a good night’s sleep or your rest throughout the day. Unfortunately, in the 21st century sleep is put on the sideline as a consequence of bigger work loads, greater focus on careers and actually, the digital media. In the last 60 years, our society reduced their sleeping amount per night from 8 hours to 6 and a half, ignoring the importance of a rested mind. What follows is sleep deprivation in big parts of our society, resulting in mental and physical health problems. Even the minor effects of insufficient sleep already effect our daily tasks negatively, leaving us unconcentrated and unproductive at work. Logically concluded, being well rested is important for your job - something more and more sports companies understand.
What happens when we sleep?
Even nowadays, neuroscientists still didn’t discover completely what happens in our brain when we are asleep. There are several theories though which seem very likely and fit the results you might notice yourself. It seems that during your sleeping phase, your brain processes all impressions you made during the day, be it aware or subconscious. When you sleep, these things that you learned, will be committed to your memory. Something else you probably noticed is how your brain activities will tire you - how at the end of a stressful day you can’t concentrate that well and have problems memorizing things. So at night, or even during a power nap, your mind is able to power up again, to restore its resources so to speak. In consequence, if you manage to rest well during the night, your concentration and awareness improve. You’ll be more creative, social, productive, better in problem solving, just to name a few. On the other hand, your stress level is reduced, resulting in a more balanced mood and this way, in an improved ability to make (good) decisions. Overall, your mind and body are healthier.
How sports companies support the rest of their employees
Modern sports companies nowadays focus a lot on the well being of their employees. It doesn’t come as a surprise that most sports companies contain fitness and workout areas, yoga studios or even special sports facilities like a boulder wall (adidas) or a skatepark (Quiksilver). Furthermore, a lot of companies over flexible hours so the working times are timed around your own schedule, depending on whether you are a morning or an evening person. But there are some who take the well-being of their employee’s on a next level, knowing about the importance of rest and sleep to increase producitivy, creativity and overall the employee’s happiness. The trend of napping areas or boozes that we find at Google, Uber and Co. have also been adapted by the sports business, but there are three sports companies who bring a nap break from work to the next level.
adidas in Herzogenauch more or less „killed“ the regular working space when they developed their „MyArena“ concept in 2015. Instead of working in your office, adidas employees in the „Pitch“-building have a free desk choice every day, a game room, 360 degree brain storming rooms and all the other fun stuff that creates an inspiring working atmosphere. Apart from the possibility to work in a free environment, they also realized the importance of resting in between working hours: „Using short breaks to revitalize actively helps to stay focussed and creative“. That’s why their recreation area has a room equipped with massage chairs to take a quick nap and recover in between a busy working day.
Where there’s adidas, Nike’s never far away. According to Forbes, Nike is the number one employer of the sports industry in the US. Their employees are satisfied with the working atmosphere and the benefits. A big part of it sure is their attitude towards well rested employees: In their headquarters in Oregon, they provide cozy resting areas for their staff. In quiet rooms with comfortable couches and chill music, it is allowed to nap and rest to gain new energy for ongoing projects.
Puma structured their benefits into 4 main piles to guarantee their team’s satisfaction. „We cannot perform well unless we feel comfortable in our work environment, and companies wishing to retain their employees over the long term must be aware of this fact.“ Apart from social and structural benefits, Puma focuses a lot on the mental and physical health, offering sport and leisure activities as well as massages and physiotherapy to reduce stress. Their „mental wellbeing“ pile, however, uses an extraordinary approach to relax the mind’s of their team even away from the job: By offering special trainings on how to manage stress or achieve a better work-life balance, they actively support the ability to rest after work and sleep better at night.