The latest news from the Sports Business all around the world

Stay up to date about the recent happeninings and mile stones of the sports industry. We will inform you about change in the sports sector. This can be great product & development revolutions of famous sport brands or new start-ups innovating their sector.

The future is nothing without the present & past though: That’s why our blogs also feature interviews for an inside view into big & small sport companies. Read more about their history & identity.

OutDoor Vs. Outdoor: What’s up with the two fairs?

OutDoor becomes OutDoor by ISPO, from 30.06. - 03.07.2019 for the first time.
In June 2018, the European OutDoor Group, EOG for short, announced that the OutDoor trade fair will be hosted by ISPO at Messe Munich for the next three years. With a new concept, the ISPO takes over the execution of the fair - and leads it into the future.

After the Messe Friedrichshafen lost the most important European outdoor fair to Munich, it calls a new event into action. The name? Outdoor.

Self-explanatory, two fairs coming around this year are creating a lot of confusion.  Let's take a closer look at OutDoor by ISPO and Outdoor.

OutDoor by ISPO

With a captivating concept, Messe München was awarded the contract by the EOG. Instead of simply adopting the Outdoor brand, ISPO expanded the event with innovative features - by looking at future-oriented technologies and other industries.

"The new concept takes up current requirements and offers added value for all market participants: whether start-up, medium-sized companies or global brands," says Markus Hefter, project manager of OutDoor by ISPO.

The most important developments at a glance:

An additonal 361 days

As part of ISPO, OutDoor is experiencing the same benefits that have already become established in the sports industry. Rather than being "just" an on-site event, OutDoor by ISPO creates a allround network with additional online and offline services, as well as connecting dealers and manufacturers 365 days a year.

Following the development of the outdoor  term
While the classic mountaineering, climbing and hiking activities will continue to be on the show, in 2019 additional segments will be added for the first time. Including yoga, running, trail running, mountain biking, travel and water sports.
For customers, those activities have already been an established part of the outdoor industry.

Knowledge transfer from the ISPO portfolio
With the help of its own portfolio and products, OutDoor by ISPO provides access to knowledge of other industries, through so-called "cross-industry". At Summits and Conferences, selected speakers will discuss environmental technologies already used in the sports industry, as well as digital trading and technology solutions from the experience with ISPO Digitize.

For small and medium businesses

Even though the trade fair in Friedrichshafen used to address the major players in the industry, ISPO now knows how to get start-ups and smaller companies on board. While "OutDoor Easy" enables a cost-effective trade show appearance, the Basecamp of Inspiration provides a platform for startups and industry news in particular, with its own summit on thoughts and visions.

The other fair: The new outdoor in Friedrichshafen

Even though the brand itself has moved, Messe Friedrichshafen is still trying to position itself as a key platform in the outdoor industry in 2019. How? By organizing its own trade fair.

Reduced to 2 1/2 instead of 4 days, the "Outdoor" takes place in Friedrichshafen from 17. - 19.09.2019.

For the industry itself, the challenge of Friedrichshafen is a rather confusing topic: Especially small and medium-sized companies usually opt for the stand placement on just one trade fair. Trade visitors are now faced with the decision to make: Munich or Friedrichshafen.

What's the advantages for Friedrichshafen?

According to Reisinger, the head of Outdoor, the new concept is mainly about using the existing strengthsof its location and eradicating the weaknesses of the original brand. Among other things, this shall be done by addressing small and medium-sized businesses through training and a start-up stage. A cost-effective stand package. Better networking options, such as round tables and organized conversations. A closer look at trends.

Developments that are also fundamental in the new concept of the OutDoor by ISPO. fully supported by the EOG. Thus, the original weaknesses of the brand are actually no longer an issue.

The future will show if an additional Outdoor in Friedrichshafen actually makes sense for the sector itself. In the first place, both platforms definitely promise an enhanced and exciting outdoor trade fair.

When art meets science: The industry of sports fashion

Do you know the two most successful sports brands in 2019? It's adidas and Nike.
That doesn't come as a big suprise as apart from sporty gear, both of them make in fashion. And not the casual apparel kind of way.

In February 2019, adidas Originals introduced their new collaboration with korean Designer Ji Won Choi at no other place but the London Fashion Week. Following in April, Beyoncé and adidas announced that they intend to collaborate in the creation of a new footwear and apparel line that would focus on performance and lifestyle items.

Taking a closer look at the fashion market this makes a lot of sense. While the sports & outdoor segment itself is booming and created a revenue of 84,105 million USD¹ in 2019 already, the fashion segment actually amounted to 600,994 million USD² - which is seven times as much. Concentrating on fashion is almost a guarantee for success. And widening the own product range from sportswear to actual lifestyle is a smart move by adidas.

The demand is growing, with people doing more sports and actually concentrating on good-fitting and looking apparel which also supports them right during their workout. And of course, by sports brands being a big part of modern streetstyles and even evolving to designer fashion.

As a consequence, the sports industry offers a wide range of job opportunities for fashion designers - and engineers. Having the demand to be functional and fashionable creates a job profile which differs a lot from fashion designers in other sectors.

Sports Fashion Designer: Creativity & Sciene go hand in hand

Even though it's often associated with "artsy and creative" people, especially nowadays, creativity and a good style are simply not everything to be good in this job.

Sportswear Design is a melting pot of creativity, science, socioeconomics and engineering.

A career in fashion requires an understanding of technologies, a grasp of math and engineering, or the so called STEM skills (Science, Technology, Engineering, Mathematics).

As fashionable looks enqueue behind performance orientation, the design process focuses on developing innovative ways to improve the fitness apparel, be it through special garments, treatment or production. For example:

  • adidas running shoes are a made of materials created through a technology called Digital Light Synthesis, which makes them lighter and at the same time more durable. It's a step further than 3D printing.
  • The garment of the workout wear from Patagonia is treated with Polygiene® odor control. It's based on (recycled) silver chloride which blocks the bacteria in the sweat.
  • And do you know how the fitting is perfectionized? Not through a designer taking measurements of different bodytypes, but by an alogorithm working on collected athlete feedback and digital data. A good example is the Flyknit Sportsbra by Nike. To ensure maximum comfort even for high-performance athletes, the team put in more than 600 hours of intense biometric testing, including motion capture and creating atlas maps.

Of course, the process is not completed by omniscient design-mathematics, but regularly it's a team of engineers and designeres who work hand in hand. Whichever field of work interests you more or fits your profile better, still, an understanding of the work of the other side helps a lot.

If you want to be a designer

You will need the technical skills, actually handcrafts and design software. It's concerning designing and crafting as well as pattern creation and garment construction. Furthermore, a good designer has knowledge about fashion, whether it's its history or the economic side of it.

Also, which might be the trickiest part, designing requires creativity and dedication, as well as a vision and talent. Maybe the hardest assets of them all.

Normally, the technical skills and the background are both teached in fashion schools. Further depth, especially of fitness apparel can be gained in internships at the different brands.

Designer Jobs in the Sports Market

If you are a Designer looking for a new challenge in the sports business or want to become one by starting with an internships or a career-entry position, at Sportyjob you will find interesting jobs from Footwear, Garment and Sportsgear Designer to Fabrics Manager:

[jobs per_page="5" categories="design"]

1 https://www.statista.com/outlook/259/100/sports-outdoor/worldwide

2 https://www.statista.com/outlook/244/100/fashion/worldwide

© Title photo by adidas

Nicolas Cerrato on esports & its development

esports are still very young and require way more innovation and creativity than regular sports: the promise of esports is that of the wedding of professional sports and Hollywood. Many groundbreaking things have yet to be imagined, invented and brought to life.

Nicolas Cerrato

Formerly a small niche, esports has become a successful branch of the sports industry thoughout the last years. With professional clubs incorporating gaming teams and live streams watched by millions, it offers great market potential which is still increasing every year.

However, it's people like Nicolas Cerrato who are helping to evolve the esports industry by using its potential for entrepreneurship. Being a former gamer with the necessary experience to understand the field, he found Gamoloco, an insight portal on gaming streams early on. Since 2014, they have been providing viewership data from established streaming platforms and making it readable due to developing their own metrics.

Furthermore, Nicolas is a well-known guest in the esports section of Quora. His insights or his advice on how to become a professional gamer are pure gold, thanks to his own experience which he shares openly.

Bringing all his answers together in one post, we asked Nicolas in this interview about Gamoloco, the future of esports in the sports business and his personal advice on how to achieve a career in esports. So, please, everyone:


Meet Nicolas Cerrato

" I am from France and my esports dreams started the year after I graduated from high school, in 1998. In 1999 I became a professional in the space as I dropped out of college and opened a PC gaming center in downtown Paris. Quickly after that I started one of the 1st pro gaming teams in the world, it was called GG. Since then I almost never stopped working in esports and the last thing I’ve been working on is Gamoloco, a data service focused on Twitch viewerships which i started in 2014. I’m the President and CEO at Gamoloco."


You’ve been a professional gamer in the past, but decided to add more to the esports business with your info portal Gamoloco. When and how did you come up with the idea to found Gamoloco? And what was your motivation?
I got the initial idea in 2012: I was the head of sales & partnerships at a start up producing of esports contents back then, working closely with Twitch on a daily basis. I realized that Twitch viewerships were carrying a lot of information and meaning, of the kind any professional in the space would want to access and decipher. My motivation has been to help market actors make the best calls when it comes to strategy and investments. As a seasoned veteran, I’ve been witnessing many clueless moves in the space, sometimes leading to spectacular wastes of time, money and energy. Gamoloco aims at speeding up the learning process and contributing to making the best calls.

What is Gamoloco? What is its role in esports?
The business of esports can be seen as a competition for attention and viewerships: What game is the most watched? What event is the most watched? How do they compare to each other? How do they compare to regular sports? Has there been growth lately? If yes, where?… That’s the kind of questions Gamoloco helps answering.

How does a day of Nicolas Cerrato at Gamoloco look like?
I wake up without an alarm, somewhere between 6 and 8. Then I usually go have coffee outside and start my day checking www.gamoloco.com: to see if everything is working, and to get my daily dose of viewership data. Viewerships are one of my main informational sources regarding esports and gaming: they tell me what gamers were interested in yesterday, last week, last month. After that I usually do some Qi Gong in a park close to where I work and then it’s back to work. Usually i do coding, the hardest for me in terms of required brain power, in the morning and more business-oriented work (data research, promo, sales, hr, networking) in the afternoon.

Being an expert in esports, it’s obvious that you have a lot of experience in the field. How did your esports career evolve? What have you been doing before you started at Gamoloco?
I experienced many different things as an esports professional: gaming center owner, tournament organizer, pro team manager and coach, journalist all the way to „Le Monde“, shoutcaster on some of the biggest stages, TV show producer, community manager, business developper, creative director, consultant. I would describe my journey in esports as passionate and chaotic, just like my life. Things have started to settle a bit lately and I can only be happy and proud of the variety of experiences I’ve been through. I definitely understand esports from many angles.

esports was a big topic at the last ISPO Munich and its counterpart the ISPO Digitze. It’s a quickly growing branch of the sports industry with a lot of potential for sports companies. How do you think esports will effect the sports industry?
I think they will merge. There are many hints showing that, not the least of which being the big interest of pro athletes and established sports organizations in esports: if a bunch of people still can’t get the potential in esports, sports entertainment professionals for sure naturally do. Within 15 to 30 years from now, we’ll have high quality augmented reality games that require to be both an outstanding athlete and gamer to perform. At this point, the door will be open for esports to reach their maximum potential as they will become one with sports.


Within 15 to 30 years from now, we’ll have high quality augmented reality games that require to be both an outstanding athlete and gamer to perform. At this point, the door will be open for esports to reach their maximum potential as they will become one with sports.

Nicolas Cerrato

Imagine sitting in a room with esports enthusiasts who would love to make their passion a profession. Which advice would you give them on how to achieve career in esports? How do you possibly enter the esports business?
JUST DO IT. If you’re passionate, if this is what feeds you energy, just do it. Bring your light to the mix, get involved in a team, community site or tournament organization or whatever suits you in the space. I don’t believe in degrees that much. Learn by doing and remember: esports are still very young and require way more innovation and creativity than regular sports: the promise of esports is that of the wedding of professional sports and Hollywood. Many groundbreaking things have yet to be imagined, invented and brought to life.


If your curiousity grew steadily throughout this interview, you can shed some light on esports and gaming live streams on Gamoloco: https://gamoloco.com/.

Sport Job Day: Your career compass for the french sports industry

Sport Job Day: Our recruitment event on the 13th of June in Paris
Where will your degree or apprenticeship take you? The Sport Job Day is your chance to define your next steps. Take part on the 13th of June in Paris and present yourself to recruiters from the french sports business.

Introducing the Sport Job Day

The Sport Job Day is a recruitment event for young adults, graduates and apprentices, with an active lifestyle and the desire to start a career in sports. On the 13th of June 2018, companies & young career interested come together in Stade Jean Bouin in Paris to connect and get to know each other.For the last decade, the sports sector has been one of the biggest growing employers in Europe, offering more than 200.000 jobs in France alone. A development resulting in the creation of entry positions for school & university graduates - and enough reason to dedicate a whole recruitment event to the sports sector alone. Not only will interested graduates have the chance to inform themselves about employment possibilities and professions, but directly participate in workshops & interviews with recruiters.

The programme

Similar to a job ferry, sports brands present themselves in set-up booths, giving insights into their work environment, as well as employment and training opportunities. Team members from Human Recources will be there to answer all your questions - and for you to gain valuable contacts.In 10 minute Speed Dating Interviews, applicants and companies immerse in an straight-to-the-point dialogue to learn more about each others character & qualities - a short, but effective way to figure out if it's a match.It's a place to learn: In conferences, professionals lecture about related topics, for example new professions in the sports sector or give advice on how to conquer the international sports job market. Participate actively in workshops with headhunters and recruiters to improve your future applications and interviews. 

The Sport Job Day at a glance:

 

The details

  • When: 13.06.2018
  • Time: 10:00 - 17:00 h
  • Where: Stade Jean Bouin – Paris
An event for french-speaking
  • students
  • apprentices
  • young & active entry level candidates
The programme
  • Speed Job Dating: present yourself in 10 minutes
  • Workshops: Learn how to apply through recruiters from the sports industry
  • Exploration: of the sports business, employment and training possibilities

How to take part

All you need is a CV and self-confidence on the day of the event! If you'd like to participate in the Speed Dating, please apply in advance: Register for the Sport Job Day After registering, you'll be able to fill in your CV - we will look through the data to pick companies which fit your profile. In the next weeks, you will get updates on the schedule of the Sport Job Day, more infos to participating companies and about your interview slot.The participation is, of course, completely free.

For Employers

For sports companies interested in being a part of the Sport Job Day, please find the possible ways to participate on our event website.
Find out more about the Sport Job Day on the website by the two organisers Union Sport Cycle & Sportyjob: Sportjobday.com

The year in which ISPO Munich became a recruitment event

You can never predict how an event like ISPO Munich 2018 might change the path of your career. Visitor's of the professional fair know how it is a platform to establish strong contacts and if you're persistent enough, even end up with an employment offer. However, this year's ISPO Munich offered a direct approach of connecting companies and talents.By simply using the halls walls to place attractive job offers from the european sports industry, the digital ISPO Job Market had its own "booth" at the trade fair. And probably one of the most seen. Since tracking all passers-by would have been impossible in a transitional space, we are trusting our guts that the international job offers, company and university profiles have been passed by most of all visitors.

A remarkable success

In the 4 days between the 28th and 31st of January, 84.000 visitors from 120 countries visited the trade, noticibly increasing the internationality of the event. After all, they had a lot to see: 2.801 exhibitors showcased the new trends from wintersports, outdoor, fitness and more. Additionally, the Job Corridor from ISPO Job Market and Sportyjob presented them opportunities for a new career right in between. Visitor's could learn about international employer's of the sports business and their most recent job opportunities, as well as about the sport related study programs of universities and schools from Cologne to Oregon.
Expanding the limits of a printed medium, all poster's have been combined with a QR code that linked to the digital job board ISPO Job Market. This way, career interested could find out more about a job offer or even look for other possibilities. A service that lead to around 16.000 unique views of the different pages.

Creativity and exceptionality for the win

More than informing about careers, the ISPO Munich 2018 allowed us to take a peek at the development of recruitment in the sports industry in 2018.Marketing is still on the rise in employment - a trend which can also be found outside of the sports business. With around 1/3 of offers on the Job Wall being from the creative department, the need & importance of marketing (teams) for modern companies shows. Luckily, this seems to be a mutual development as interested visitors chose to read more about these offers as well.The other way to gather more interest and candidates is exceptionality. Even in a professional segment like recruitment, employers need to stand out to impress. No suprise that the ad from german sleeping bag manufacteurer prodecon caught a lot of attention. "Wir suchen noch ein Sackgesicht!" which translates as "We are looking for another d**kface" (in german, "Sackgesicht" would literally be "bag face") made people stop, laugh and in the end actually re-open the ad on their phones and computers back home. Proving once more that classical recruitment needs a refreshment in 2018, with classical job profiles taking a back seat.
By the way: About the ISPO Job Market “ISPO has always been instrumental in starting successful careers and placing candidates in exciting jobs” The quote from Tobias Gröber, Head of ISPO Group, is nowadays more true than ever. The biggest network in the sports industry always connected professionals with exciting brands – and naturally every now and then these lead to a job proposal. In 2016, however, ISPO decided to actively connect employers and talents: They partnered up with Sportyjob to enhance their wide portfolio with a career service. The created career portal, ISPO Job Market, lists jobs from about 220 companies and is used by around 26.000 candidates.

Innovation, Interaction, Immersion: The future of retail in Salomon’s concept stores

While the online market is growing and growing, stationary stores often need to fight to stay alive. The new concept stores of Salomon, however, are not only survivors, but evolutionary winners. Instead of relying on pure Sales, the Concept Store focuses on creating a digital play and home zone for customers and employees alike, merging the boundaries between online and offline shopping.

Their next store in Paris will open in only a couple of weeks, bringing the new concept to France. For this, Salomon is hiring 5 Sales Associates, a position which involves more than the name gives away.

Gather, share, progress, play, live: The digitized store

Salomon refreshes retail with an innovative step: Their stores are fully digitized, seamlessly connecting online and offline. Hard selling takes a big step back and opens the stage for an emotional in-store encountering instead. It’s a destination to get informed, feel and become a part of a community - gather, share, progress, play, live.
With sales being secondary, customers can inform themselves in details about their sport’s gear. Information they’d normally gather online are available on digital screens, further deepened by the professional knowledge of the schooled sales associates - the advantages of both channels combined.With big TV screens playing running, hiking and winter sports clips, boot fitting areas and product showcases, store visitors and sales consultants have the chance to connect and interact. All the time immersed in the french alps.

Become one of 5 Salomon Sales Associates in Paris

With the upcoming store opening in Paris, Salomon is offering a big opportunity to join their brand and explore the new concept: „We are building a strong team with different profiles and expertise (VM, MKG, Digital, Operations, Footwear). We are currently recruiting 5 sales associates willing to jump into this exiting project.” (Michael, Store Manager)Each of the positions itself is unique: As the store is separated into different sport’s destinations, every future talent is trained in a different field. Your passion evolves your career path in either (trail) running, outdoor or winter sports. This passion is also what expands the limits of your position to more than a job: You’ll be an Ambassador of the sports and Salomon’s maxim „Time to play“.  It’s your connection to a sports loving community, to become a part of and interact with.
“We’re looking to attract the passionate outdoor-oriented people who use our products in the mountains and their outdoor pursuits at their home ground. Also, this location draws many tourists annually. We’re aiming to attract these consumers as well – in some cases they will have the first contact with the brand through this flagship store.” (Michael, Store Manager)
Are you passionate to join the Salomon Concept Store? Find the full job description with the possibility to apply here: Conseillers de vente (H/F) chez Salomon 

All about Salomon

The brand is one of the world’s leading creators of mountain gear. Honoring their roots, the headquarter is located in Annecy, in the French Alps, where they were founded in 1947 by Francois Salomon. Being the inventor of the modern ski binding, up until day Salomon is forerunner in the innovation of winter sports products.Since 2005, Salomon is a part of the finnish sporting goods group Amer Sports which is a sporting goods company with internationally recognised brands including Salomon, Wilson, Atomic, Arc’teryx, Mavic, Suunto and Precor. The company’s technically-advanced sports equipment, footwear and apparel improve performance and increase the enjoyment of sports and outdoor activitiesSelling their products through own concept stores, factory outlets and online shops , their sporting goods are available in 34 countries. 2016 Amer Sports employed more than 8.500 people throughout the whole world, about 3.200 of them in Europe.

Jobathlon: It’s a match between Decathlon and its new employees

On this Saturday, more than a 150 applicants visited the first Jobathlon in Bordeaux-Mérignac, France. The innovative recruitment event from Decathlon and Sportyjob is the start to a whole series in France: Instead of going through the regular application process, participants have the chance to get a job in a sporty-playful way.

Job requirement: a passion for sports

In the Decathlon Store in Bordeaux-Mérignac candidates took part in dynamic half-day workshops about teamwork and reflexion. Similar to an assessment center, the workshops should give insights into a candidate's personality. "The Jobathlon is an unique opportunity to explore the best of an applicant and their traits", says Stéphane Jansonne, CEO of Sportyjob. Hence, passion, engagement and teamwork sideline a CV, qualifications and references. "The most important reference is sports!", underlines Romain Gravigny, head of the Decathlon Store in La Rochelle.The games, for example with a Kin-Ball, were combined with 30 minute interviews, giving candidates and recruiters the chance to get to know each other on a direct level.

Match & win

All in all 30 store managers for 30 decathlon branches in the South-West of France were awarded. According to Vincent Laliche, Human Resources of Decathlon and Jobathlon co-resposible, it's been a match between them and a lot of candidates.The Jobathlon has proven to be an innovative & successful approach of recruitment, for both applicants and recruiter.[vc_row][vc_column][vc_gallery type="image_grid" images="25233,25222,25219,25216,25213,25210,25207,25204,25201,25198,25195,25192,25189,25186,25183,25180,25177,25174,25171"][/vc_column][/vc_row]

Sleep your way to the top: How sports companies help their employees rest

Activity and exercise are known to be two factors to be more successful in your sports job and your life in general. The other side of the medal though centers on the complete opposite: It’s about a good night’s sleep or your rest throughout the day. 
Unfortunately, in the 21st century sleep is put on the sideline as a consequence of bigger work loads, greater focus on careers and actually, the digital media. In the last 60 years, our society reduced their sleeping amount per night from 8 hours to 6 and a half, ignoring the importance of a rested mind. What follows is sleep deprivation in big parts of our society, resulting in mental and physical health problems. Even the minor effects of insufficient sleep already effect our daily tasks negatively, leaving us unconcentrated and unproductive at work. Logically concluded, being well rested is important for your job - something more and more sports companies understand.

What happens when we sleep?

Even nowadays, neuroscientists still didn’t discover completely what happens in our brain when we are asleep. There are several theories though which seem very likely and fit the results you might notice yourself.It seems that during your sleeping phase, your brain processes all impressions you made during the day, be it aware or subconscious. When you sleep, these things that you learned, will be committed to your memory.Something else you probably noticed is how your brain activities will tire you - how at the end of a stressful day you can’t concentrate that well and have problems memorizing things. So at night, or even during a power nap, your mind is able to power up again, to restore its resources so to speak.In consequence, if you manage to rest well during the night, your concentration and awareness improve. You’ll be more creative, social, productive, better in problem solving, just to name a few. On the other hand, your stress level is reduced, resulting in a more balanced mood and this way, in an improved ability to make (good) decisions. Overall, your mind and body are healthier.

How sports companies support the rest of their employees

Modern sports companies nowadays focus a lot on the well being of their employees. It doesn’t come as a surprise that most sports companies contain fitness and workout areas, yoga studios or even special sports facilities like a boulder wall (adidas) or a skatepark (Quiksilver). Furthermore, a lot of companies over flexible hours so the working times are timed around your own schedule, depending on whether you are a morning or an evening person.But there are some who take the well-being of their employee’s on a next level, knowing about the importance of rest and sleep to increase producitivy, creativity and overall the employee’s happiness. The trend of napping areas or boozes that we find at Google, Uber and Co. have also been adapted by the sports business, but there are three sports companies who bring a nap break from work to the next level.

Adidas

adidas in Herzogenauch more or less „killed“ the regular working space when they developed their „MyArena“ concept in 2015. Instead of working in your office, adidas employees in the „Pitch“-building have a free desk choice every day, a game room, 360 degree brain storming rooms and all the other fun stuff that creates an inspiring working atmosphere.Apart from the possibility to work in a free environment, they also realized the importance of resting in between working hours: „Using short breaks to revitalize actively helps to stay focussed and creative“. That’s why their recreation area has a room equipped with massage chairs to take a quick nap and recover in between a busy working day.
 

Nike

Where there’s adidas, Nike’s never far away. According to Forbes, Nike is the number one employer of the sports industry in the US. Their employees are satisfied with the working atmosphere and the benefits. A big part of it sure is their attitude towards well rested employees: In their headquarters in Oregon, they provide cozy resting areas for their staff. In quiet rooms with comfortable couches and chill music, it is allowed to nap and rest to gain new energy for ongoing projects.

Puma

Puma structured their benefits into 4 main piles to guarantee their team’s satisfaction.„We cannot perform well unless we feel comfortable in our work environment, and companies wishing to retain their employees over the long term must be aware of this fact.“Apart from social and structural benefits, Puma focuses a lot on the mental and physical health, offering sport and leisure activities as well as massages and physiotherapy to reduce stress. Their „mental wellbeing“ pile, however, uses an extraordinary approach to relax the mind’s of their team even away from the job: By offering special trainings on how to manage stress or achieve a better work-life balance, they actively support the ability to rest after work and sleep better at night.

Introducing: The ISPO Career Days 2018

Ispo Career Days Munich 2017 Sportyjob
[vc_row][vc_column][vc_custom_heading text="An event creating a sport business network for companies, universities and candidates " font_container="tag:h2|text_align:center" google_fonts="font_family:Montserrat%3Aregular%2C700|font_style:400%20regular%3A400%3Anormal"][vc_column_text]When the ISPO and Sportyjob partner up, they create an opportunity for recruiters and job-seekers alike to explore the chances of the sports job market. The Career Days take part at the ISPO 2018 in Munich, providing a recruiting program for the sports industry. Companies, candidates and universities have the chance to introduce themselves to each other, opening career paths into the sports business.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Program & Details

The Career Days 2018 consist of a 20 meter job corridor and speed dating interview sessions between interested candidates and recruiters from global sports companies.[/vc_column_text]

The Job Corridor

A display of different career opportunities by the big players of the sport industry where candidates can apply straight away or later online.
  • Dates: 28th - 31st of January 2018
  • Where: In the corridor of the A-Hall

The Speed Dating Interview

In private cabins, recruiters interview qualified candidates in a speed dating manner, meeting up with various applicants in a short time.
  • Dates: 29th of January
  • Times: 09:00 - 17:00
  • Where: Conference room above the Job Corridor
[vc_row_inner][vc_column_inner][vc_column_text]The registration for companies who would like to join the Career Days 2018, rent a private branded cabin for the job interviews or display their company profile on the job wall is on from now on up to the start of the ISPO.A further program will be announced in the course of this year. It will contain professional lectures for the ISPO Academy and insights into the sports industry by universities, talent recruiters from sports companies and head hunters.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Interested in participating?

Whether you are a professional or an interested candidate, the pre-registration for the ISPO Career Days 2018 are online right now. If you want to join, find the details below.[/vc_column_text][vc_row_inner][vc_column_inner width="1/3"][vc_single_image image="18416" img_size="medium" alignment="center"][vc_column_text]

Sport Companies

Explore the details about how to participate as a company at the Career Days 2017.[/vc_column_text][vc_btn title="More details & registration" style="outline-custom" outline_custom_color="#152b42" outline_custom_hover_background="#152b42" outline_custom_hover_text="#ffffff" align="center" link="url:https%3A%2F%2Fwww.sportyjob.com%2Fispo-career-days-recruiter-information%2F|title:Infos%20for%20Recruiters||"][/vc_column_inner][vc_column_inner width="1/3"][vc_single_image image="18255" img_size="medium" alignment="center"][vc_column_text]

Candidates

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Universities

This is how you can promote your graduate programs at the ISPO 2018.[/vc_column_text][vc_btn title="More details & registration" style="outline-custom" outline_custom_color="#152b42" outline_custom_hover_background="#152b42" outline_custom_hover_text="#ffffff" align="center" link="url:https%3A%2F%2Fwww.sportyjob.com%2Fispo-career-days-college-information%2F|title:Infos%20for%20Universities||"][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]

Health & fitness apps: How the Start-Up xendera found a niche and conquered the market

One look in your app store, an online mag or social media: Wherever you go, you won’t be able to NOT notice them. Health and Fitness Apps - they are booming. The promise of training any time, tracking your results and sharing them - just the presentable ones, of course - are a recipe for success. They are a tool to get people motivated to stay or become fit and healthy.Most of them share the same ingredients: Choose one sport (running, functional training, yoga), combine it with possible tracks / workouts and reward people’s endurance and improvement. Nowadays, the top opponent’s prove their standing: runtastic, now owned by adidas, Freeletics, MyFitnessPal and MapMyRun both owned by under armor - just to name a few. With these leaders and a big amount of new apps coming through every day, there’s seldomnly a remarkable innovation in between.One of the exceptions is the french App xendera.Launched in April 2016, it finally reached the number 1 position of downloads in the Health Category in France on the 10th of July 2017. Even in a market which is overrun by fitness apps of any kind, xendera found a niche to conquer it. 
Their goal to get people moving is similar, the difference is their concept though. Instead of creating a community which motivates each other, xendera uses real rewards for fitness achievements. So how is it working?

The concept of Xendera

To make long story short: xendera’s unique model rewards various workouts with vouchers. Partnering with brands from the health & sports sector, the users receive a coupon for their favorite products. For this, they just need to track their activities over some time (you'll see why it might need more than one workout in our example). 
In advance, users choose their favorite brands. This way, when successfully achieving a fitness milestone, they only receive rewards they really like.So, what exactly do you need to do to achieve an coupon? We take Skullcandy as an example: To earn a 25% discount on the whole online shop, a user needs to run 25km in total. This might take some time, depending on your level of fitness, but it's a nice way to spice up your workout with an extra goal over the week or month.
„Our mission is to promote impactful fitness, aggregate health data and provide the best technology platform to integrate active lifestyles with conscious consumer behavior. Thus providing a truly unique experience at the intersections of life and fitness.“
Furthermore, the app can be combined with other fitness apps and a tracking device - like an add-on, so users can still workout with their regular training sessions. Their partnership with brands and other apps is probably one reason for their popularity. Instead of developing a complete new system, they use the existing ones and improve them - a strategy for successful start-ups in every sector.

Become one of the team and help xendera level-up

It's no suprise that a growing business has a growing team. That’s why, xendera offers 4 job vacancies for their headquarter in Biarritz, France Still, working at xendera means working in a small and passionate team which all support the expansion of the app. Sitting around and waiting for the clock to pass until you go home is not an option, you will need a hands-on mentality and be motivated to improve xendera every day. Sounds exactly like your way of working? Then check these 4 exciting career opportunities:
  • B2B Business Developper for Germany and the UK Evolving xendera by developing further cooperations with other brands - that’s what an B2B Business Developer is responsible for. xendera is looking for two confident team members with strong motivation to help xendera grow even more. If you are interested, they are hiring one B2B Business Developer for Germany and one specialist for the UK. By the way, what we liked best about the job offer was probably this hint at the end of it: "Secret talents accepted" - Show them what you got!
  • Growth Hacker Ever heard of a Growth Hacker? For us at Sportyjob, this was the first time. You’d probably expect an IT job here, truth is though, a Growth Hacker is a Marketing Specialist. Use the different Marketing Channels to help xendera grow. Your main tasks surround Content Marketing, by creating blogs, press releases and more to push the app. We’d take the job straight away for the title!
  • Traineeship: Community Management / Brand Content This offer concerns all students who want to get insights by getting active, not only by watching. It’s your chance to gain experience in an exciting start-up atmosphere and help a young company by growing. As a Trainee in Community Management & Brand Content in a small team, you’ll be responsible from day one for your own projects and tasks in the community management of xendera. A hands-on mentality and a lot of curiosity are definitely needed.