Is a career in Sales and Marketing right for you? An exploration of the two fields

Sales & Marketing are a big part of every bigger company, they even decide on the success of a business. Because of that the sports industry offers plenty of careers in Sales and Marketing.
However, even though they collaborate, the two are far away from being the same – or even one field. If you feel that your Sales experience is enough to work in Marketing or the other way round or you feel like „you are good in selling“, so either career should be fine – you better know what you actually apply for!

Originally, Marketing developed in Sales, but turned to a new approach. In small companies one person often handles both – the reason is simply that, at first glimpse, both focus on clients and offer a possibility to increase Sales. But that’s a very superficial conclusion which doesn’t hold up to a conscious look.
A big part of the sports industry trends to separate both departments for the biggest possible success. Here’s why:

The impact of Marketing and Sales in a Sports Company

In one of our earlier Blogs in 2013, we wrote that the „main subject of sport jobs in marketing is planning and execution of advertising-activities with the aim to sell products“. Wait, sounds like Sales after all! Well, we have to admit that this definition is a little outdated. Nevertheless, it’s an idea which is still stuck in many minds – something to get rid of to truly understand the varying characters of the two fields.

Marketing is a strategical approach completely focused on the client. Through analysis, Marketing Manager define the peer group, its wants and needs. Understanding those helps the company to bend or turn to a direction which satisfies the segment long-term and thus, binding it to the brand. It might even define the complete identity and strategy of a company to fulfill the requirements (for products, the brand, customer service, logistics, communication, etc) of its clients continuously.

Sales is a tactical approach completely focused on selling products. It’s the approach to convince clients on buying the existing products in stock to make the maximum profit. It focuses on the recent products and a turnover rate of maximum volume in a short-term. A good Sales employee needs to prove a client that the product is what will satisfy his needs – not the other way round.

One doesn’t work without the other

We said before that Sales is focused on the „now“, which is just a part of the truth. Of course, operational it is, strategically though, the department also works on the development of new clients and new markets – in the future. That’s where the two come together. You might even say that Sales are the result from good Marketing: It is responsible for providing necessary information and tools to help the turnover rate grow – by giving details on new ways to reach (new and more) customers, simply a Market Research.

 


Interested in a job in Sales or Marketing in the sports business?

Now that you found out about both fields and their differences, you might want to right away jump into your new career in the sports industry. So here’s our most recent job offers from both departments:

Sport Jobs in Sales

  • Jobathlon 2017 – 30 Responsables de rayon (H/F)
    Decathlon
    France (Sud Ouest)
    • Full Time
    • 1 week ago
  • Superviseur Planche à Voile (H/F)
    Club Med
    Paris
    • Temporary
    • 4 days ago
  • Sales Executive
    Hoka One One
    South France
    • Full Time
    • 5 days ago
  • Responsable Grands Comptes Pure Players (H/F)
    Bloch consulting
    Paris, France
    • Full Time
    • 5 days ago
    • Dec 30, 2017
  • Responsable Commercial Régional Business Influenceurs- adidas (Paris) H/F
    Adidas
    Paris
    • Full Time
    • 5 days ago
  • Key Account Manager (H/F)
    Bloch consulting
    Paris (75) ou Annecy (74)
    • Full Time
    • 6 days ago
    • Dec 14, 2017
  • International Sales Manager
    AG Sport Consulting
    South Europe
    • Full Time
    • 6 days ago
  • Vertrieb/Organisation
    Infront B2Run GmbH
    Cologne, Germany
    • Internship
    • 2 weeks ago
  • Sport-Sponsoring
    Sponsoo Europa's größter Marktplatz für Sportsponsoring
    Hamburg, Germany
    • Internship
    • 2 weeks ago
  • Sales Representative
    Haglöfs Beat The Elements
    South East Germany & Austria
    • Full Time
    • 2 weeks ago
Load more job offers

 

Sport Jobs in Marketing

  • Produktmarketing Tennis Footwear & Bags (M/W)
    Head Sport GmbH
    Kennelbach, Bregenz, Austria
    • Internship
    • 3 days ago
    • Feb 28, 2018
  • Assistant(e) Réseau Franchise
    Quiksilver
    Saint-Jean-de-Luz, France
    • Internship
    • 4 days ago
  • Assistant Trade Marketing Manager France
    Confidentiel
    Paris, France
    • Full Time
    • 5 days ago
  • Chef de Produit Football Senior H/F
    Adidas
    Landersheim
    • Full Time
    • 5 days ago
  • Internship Sport Marketing
    Brandwave Marketing Brandwave Marketing
    Munich, Germany and Chichester, UK
    • Internship
    • 1 week ago
    • Nov 30, 2017
  • Head of Marketing
    The Faction Collective
    Anywhere
    • Full Time
    • 1 week ago
  • Sport-Sponsoring
    Sponsoo Europa's größter Marktplatz für Sportsponsoring
    Hamburg, Germany
    • Internship
    • 2 weeks ago
  • Praktikant/in Presse- & Öffentlichkeitsarbeit / Social Media- & Content-Management
    TOC Agentur für Kommunikation GmbH & Co. KG
    Oberhaching
    • Internship
    • 2 weeks ago
  • Digital Marketing Manager (m/w)
    Amer Sports Deutschland GmbH Amer Sports (Salomon / Wilson / Suunto / Atomic)
    Garching, Germany
    • Full Time
    • 2 weeks ago
  • Chargé(e) de support PLM
    Quiksilver
    SAINT JEAN DE LUZ
    • Full Time
    • 2 weeks ago
Load more job offers

 

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