Is a career in Sales and Marketing right for you? An exploration of the two fields

Sales & Marketing are a big part of every bigger company, they even decide on the success of a business. Because of that the sports industry offers plenty of careers in Sales and Marketing.
However, even though they collaborate, the two are far away from being the same – or even one field. If you feel that your Sales experience is enough to work in Marketing or the other way round or you feel like „you are good in selling“, so either career should be fine – you better know what you actually apply for!

Originally, Marketing developed in Sales, but turned to a new approach. In small companies one person often handles both – the reason is simply that, at first glimpse, both focus on clients and offer a possibility to increase Sales. But that’s a very superficial conclusion which doesn’t hold up to a conscious look.
A big part of the sports industry trends to separate both departments for the biggest possible success. Here’s why:

The impact of Marketing and Sales in a Sports Company

In one of our earlier Blogs in 2013, we wrote that the „main subject of sport jobs in marketing is planning and execution of advertising-activities with the aim to sell products“. Wait, sounds like Sales after all! Well, we have to admit that this definition is a little outdated. Nevertheless, it’s an idea which is still stuck in many minds – something to get rid of to truly understand the varying characters of the two fields.

Marketing is a strategical approach completely focused on the client. Through analysis, Marketing Manager define the peer group, its wants and needs. Understanding those helps the company to bend or turn to a direction which satisfies the segment long-term and thus, binding it to the brand. It might even define the complete identity and strategy of a company to fulfill the requirements (for products, the brand, customer service, logistics, communication, etc) of its clients continuously.

Sales is a tactical approach completely focused on selling products. It’s the approach to convince clients on buying the existing products in stock to make the maximum profit. It focuses on the recent products and a turnover rate of maximum volume in a short-term. A good Sales employee needs to prove a client that the product is what will satisfy his needs – not the other way round.

One doesn’t work without the other

We said before that Sales is focused on the „now“, which is just a part of the truth. Of course, operational it is, strategically though, the department also works on the development of new clients and new markets – in the future. That’s where the two come together. You might even say that Sales are the result from good Marketing: It is responsible for providing necessary information and tools to help the turnover rate grow – by giving details on new ways to reach (new and more) customers, simply a Market Research.

 


Interested in a job in Sales or Marketing in the sports business?

Now that you found out about both fields and their differences, you might want to right away jump into your new career in the sports industry. So here’s our most recent job offers from both departments:

Sport Jobs in Sales

  • Store Associate Brand Store
    Amer Sports Europe GmbH
    Helsinki, Finland
    • Full Time
    • 13 hours ago
  • International Sales INTERNSHIP EASTPAK
    EastPak From street-smart backpacks to convenient shoulder bags and ingenious luggage and travel items.
    Bornem, Belgium
    • Full Time
    • 4 days ago
  • Salesleiter DOC Weingart® (W/M)
    DOC WEINGART AG
    Bottighofen, Switzerland
    • Full Time
    • 5 days ago
  • Vendeurs H/F
    Amaury Sport Organisation
    Saint-Quentin-en-Yvelines (78)
    • Part Time
    • 5 days ago
  • Field Support Representative | North-West of France
    Confidentiel
    North-West of France
    • Full Time
    • 5 days ago
  • Sales Coordinator (m/f) Eastpak
    EastPak From street-smart backpacks to convenient shoulder bags and ingenious luggage and travel items.
    München (80807), Germany
    • Full Time
    • 6 days ago
  • Area Sales Representative (m/f) Smartwool
    Smartwool
    Berlin, Germany
    • Full Time
    • 6 days ago
  • Sprzedawca w Sklepie Salomon
    Salomon
    Gdansk, Poland
    • Full Time
    • 7 days ago
  • Sales Representative NRW/Niedersachsen/Schleswig-Holstein
    Sidas Germany GmbH
    Anywhere
    • Full Time
    • 1 week ago
  • GESTIONNAIRE COMMERCIAL, OPTION CYCLE H/F
    Intersport France
    PARIS
    • Studies & Apprenticeship
    • 2 weeks ago
Load more job offers

 

Sport Jobs in Marketing

  • ACCOUNT MANAGER TRADE MARKETING MIT VISUAL MERCHANDISING ERFAHRUNG (m/w)
    Rheinsport Agentur für Sportmarketing
    Cologne, Germany
    • Full Time
    • 2 weeks ago
  • Marketing Manager (m/f) 100% Switzerland
    Amer Sports Europe GmbH
    Zug, Switzerland
    • Full Time
    • 5 hours ago
  • Praktikum in Marketing & Kundenservice – Französisch sprechend – Option der Festanstellung
    Dakine Shop GmbH
    Munich, Germany
    • Internship
    • 7 hours ago
  • Contrat en Alternance – Web-Marketing
    GLOBE
    40510 Seignosse, France
    • Studies & Apprenticeship
    • 10 hours ago
  • PRAKTIKANT PRODUKTMARKETING TENNIS FOOTWEAR & BAGS (M/W)
    Head Sport GmbH
    Kennelbach, Austria
    • Internship
    • 1 day ago
  • Praktikant im Sport- und Eventmanagement
    PLAN B event company GmbH
    Munich, Germany
    • Internship
    • 5 days ago
  • MANAGER MARKETING (m/w/d)
    Volleyball Bundesliga GmbH
    Berlin, Germany
    • Full Time
    • 5 days ago
  • Mandatory Marketing Internship Export EMEA for 6 months with immediate start
    Amer Sports Europe GmbH
    Garching bei München, Germany
    • Internship
    • 5 days ago
  • Field Support Representative | North-West of France
    Confidentiel
    North-West of France
    • Full Time
    • 5 days ago
  • Internship Marketing
    Brandwave Brandwave Marketing Gmbh
    München
    • Internship
    • 5 days ago
Load more job offers

 

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