The different types of product managers in the sports industry

Get an idea about the different requirements for the position of a product manager in the sports industry

When it comes to product management, the job title is actually very vague. Most of the times, you'll find a job posting  looking for a „Product Manager“, senior or junior. If you're lucky, it is expanded by an additional keyword.  While Marketing positions often give away their specific role in the title - like SEO Manager, Social Media Manager, E-Mail-Marketing specialist, etc. - the product manager role is often just named as that, a Product Manager.

When looking through the different job ads on Sportyjob though, you’ll realize quickly that the requirements and tasks vary a lot. A consequence from the different profiles that a product manager can fulfill. There’s often more to this role and choosing a product management position that fits your skills, interest and character often needs a detailed look in the job description.

To make your job search easier, we've analyzed our job postings and created an overview about the different types of product managers that companies have been looking for in 2018. So what kind of product managers in the sports industry do exist? 

But first: What is a product manager in general?

[caption id="attachment_35313" align="alignleft" width="120"]Profiles of Product Managers in the sports industry Click to view our infographic on the different roles of a product manager[/caption]

In the sports industry, product owners or managers aim for success for products or product lines released in the domain of a brand. They develop strategies to please the customer’s needs in order to optimize a product or its communication and conversion. They create roadmaps, analyze and predict the market, set the communication in between the different related teams (engineers, marketers, designers), stakeholders and executives.The role often comes with great responsibility, decision-making and a good knowledge of ones market.

In detail, the position and its responsibilities vary a lot according to company sizes and goals. Here’s some examples of product managers that you’ll find in the sports business.

 

The Product Developer

This product manager is driving the process from briefing, over concepting, developing and finally, producing new products for a sports company. In the sport’s goods market, the position often just focuses on a certain product group of a brand. For example did Timberland (VF) look for a „Global Product Developer SMU Footwear“ in October who oversees the development of accurate prototypes. SMU Footwear stands for Special Make-Up, an edition of a shoe made of special material. Especially for experienced candidates who have worked in other industries before, this role is a lateral entrants magnet, as long as you have some product knowledge.

Even if it might seem so, the product developer does not design the product, but he oversees and manages the development. His/her responsibility of  is the translation of customer's needs  and afterwards putting it into the form of specific product requirements, communication between the different teams to produce molds, develop or find out new materials to use, the way to advertise the product, etc.

Which skills do you need

A product developer should always have great concepting and communication skills as they need to document and define the development. Writing specific spec’s for engineers and manufacturers, as well as reporting to stakeholders are a constant part of the job.

Furthermore, they should acquire great decision making skills and prioritize, rank, and/or reject features, enhancement requests, etc.

Also, an eye for detail great understanding of material, fabrics and technical aspects of a product come in handy.

Product Manager Conversion Specialists

There’s product managers that tasks mostly focus on improving the conversion of already existing products. In conclusion, this strategic role needs a good understanding of analytical tools and data, as well as key metrics. Instead of developing products or improving them, these product owners are working on optimizing the conversion across all channels, landing pages, funnels, customer’s experience and even pricing.

Further examples are Workflow Product Managers who track a customer’s workflow to improve the functions of a website or app and the interaction with the user.

Which skills do you need

This kind of product manager is very data-driven. They should bring an understanding for different monitoring tools, like Google Analytics or KissMetrics, depending on the tool the sports brand is using. A former knowledge of E-Commerce and Online Marketing can be a big plus.

Digital Product Manager

Instead of handling the management of analogue products, the digital counter part of this position handles digital products. In the sports business, these are mainly hired for online platforms. He or she evolves the online and/or mobile experience for the best user experience. In their recent job ads, VF looks for a Digital Product Owner who is developing innovative ways to deepen customer engagement and profitability through the use of digital channels. 

Their exact performance in the position depends and can be located in each of the described roles above, but often includes technical aspects.

Which skills do you need

In addition to the essentials of every product manager, the digital role requires an understanding of the digital landscape, as well as technical aspects of e-commerce.

What does a Sales Manager in the sports business do?

Whether you are about to get promoted or think about applying for the position of a Sales Manager in the sports industry, it's good to know beforehand what the role includes. Because, even though, the title indicates "Sales", its requirements are very different from an actual salesman or vendor.  Since the position is one often found in our job board - as the sport's good's market is one of the biggest hiring branches - it's time for an overview of the position.

The Sales Manager job profile

So, what exactly does a Sales Manager in a sports company do? Like we said, direct selling is, in most times, not a part of this position anymore. However, knowledge or former experience as a Vendor is a big plus. Why? Because a Sales Manager coordinates, guides and leads the Sales team of a company. Together with the HR department, they hire and train new team members, giving them the necessary base to succeed in their jobs. Furthermore, the Sales Manager defines the different Sales territories for each team member, defines the sales goals in smaller companies and supervises their team to make sure that the quota is reached.Further typical tasks and projects of a Sales Manager include:
  • Building a Sales Plan
  • Taking care of customer's relations
  • Management of external distributors
  • Expanding the Sales Territories and developing new channels
According to job level (junior, senior), company size and business organisation, the job description and the tasks that come along with it may vary. A quota at big corporate players, for example, is often defined by management executives, while the Sales Manager is responsible that the set goal is met. Normally, all tasks can be found in the job description or else inform yourself actively by contacting the HR department of the company. 

Which qualities and skills do you need as a Sales Manager?

In general, it's great if you bring former experiences as a salesman. It's often successful and experienced salespeople that get promoted to Sales Managers during their career in one company. Understanding how distribution works and which instruments to use to push Sales will be a great base to direct your team.For external applicants though, the sales experience is not always necessary. Sports companies especially look for management experience, since leadership skills are absolutely necessary in this position.
A Sales Manager is an achiever. He is performance driven and has strong analytical skills which helps him and his team define tactics and strategies to develop sales within or beyond market potential. Natural leader, he is capable of creating favourable environment, processes and organization for his sales teams to perform at their best.

Stephane Janssoone, Managing Partner of Sportyjob

Instead of going forward and working alone, like talented salesmen often tend to do, you need to be a teamplayer. As a guide and mentor for your Sales team, you need to take care of each member, listen and support them in reaching their tasks. Furthermore, a Sales Manager needs to motivate its team on a daily base.Good communication skills are also essential for this role. You need to be able to explain the tasks, sales plan, budget and distribution channels to your team, so that they understand what exactly they need to fulfill. In combination with patience and enthusiasm, they will be the perfect foundation for training your team. They also come in handy in case of upcoming problems with customers or between team members.Your analytical skills are crucial for the managing part of the role. You should be able to set up a realistic budget and goals, reading quota and being able to foresee the development of your sales on a monthly, quarterly or yearly base. Also, if you are able to keep calm and think through different steps, this will help you make success-driven decisions - which will come up often in a leadership position.As you see, the role definitely requires former experience, so the job is not suited for a career enterer who just finished his studies or apprenticeship. Whether it's other management positions or Sales, to be considered for the position, you should have been working in a suitable field for at least 3-5 years.

Two examples for Sales Manager positions in the sports business

If the profile fits yours and the career as a Sales Manager seems attractive to you, you can find different job opportunities throughout europe in our job board. However, there's two sports jobs that we would like to highlight.One being a great possibility to enter the career as a Sales Manager when you've only got little experience in this position. Keep in mind though that the role in general is not an entry position! The second position is a great challenge for experienced Sales Managers who are willing to conquer a new market and set up quotas, goals and strategically plan the distribution for a brand in a new region.These two are exceptionnel examples to see in detail what the requirements for the position are and how much the tasks can vary, straight from the view of two well-known sports companies.

Sales Manager at Black Roll, Switzerland

If you'd look for the classic profile of a Sales Manager, this position is perfect. You'll be the connection to the important clients, taking care of communication, ordering and delivery processes. Find out more.

Sales Manager at Bollé, Hong Kong

For experienced Sales Managers, this position is a great way to expand their career to a more challenging level. The position will be responsible for the overall strategic direction to review, plan, manage sales and margin achievement and initiatives across Asia region. This position is also responsible for the day-to-day managing of Asia distributors and related Sales forces, while maintaining existing and developing new channels of distribution. Find out more.

5 reasons why you should look for a sports job abroad

How about looking for a sports job internationally instead of your home country? Working abroad can kickstart your career in the sports business.
Today the change of location within Europe is easily performed and even enjoyable, so how about realigning yourself with a new sport job abroad ? It doesn't matter whether you are looking for a change yourself or got offered a new position in another country by a Headhunter, we would definitely recommend you to at least consider moving. To sum this blog up before we even start: A sport job abroad will benefit your hard and soft skills, your personality, your professional network and might even bring the step forward in your career that you've been longing for.Do you feel something tickle in the back of your mind? That's probably your wanderlust that tells you to get up and just go for it.Here's 5 reasons why you should look for a new job in a different country:

Some sport jobs can only be found in a particular region

Sport companies often settle in regions where you can also perform the sports that they're specialised on. To concretize: You'll find companies concerning Ski, Snowboard and Mountain activites in alpine regions, see Blue Tomato in Schladming (Austria). Water sports like surfing or wakeboarding on the other hand build up their headquarters close to the ocean or a lake, see Quiksilver in St. Jean de Luz (France). Then, there's sport jobs in sport clubs or leagues which are often based in the cities their team plays for. If you want to work in these companies, a move is almost always necessary. Even if it means relocating to a small mountain village when you used to live in the city. As a plus, outdoor enthuasiasts normally benefit a lot from this as they can finally perform their favourite activity all-year-round and outside of holiday times.

A fresh start: Let's go on an adventure

Sometimes moving isn't the result of a job search, but the desire for excitement and a refreshment of your life. Especially if you've been stuck in a city that you could never warm up to or just got a little bored of. If you have the advantage of being flexible and without (too much) obligations, how about trying something new? Finding yourself in an unknown place might make you feel a little uncomfortable at first, but the experience will support you develop yourself, your mind's strength and your personality in a way that you probably didn't expect. In the end, this will also affect your career.

Get an international insight on the sports industry

The sports industry is a worldwide business. A lot of companies, especially the big players like adidas, Intersport or VF, act internationally, with hubs and shops all over Europe. Furthermore, they expand their sales on other continents with the help of e-commerce. As you might know, different cultures are accompanied by different market conditions and customer's needs, which results in specialised Marketing strategies, product management & design, and so on. Working abroad gains you a better understanding of the culture and market of a country - which will come in handy if you work in an internationally operating company.

... and improve your CV

Hands down: If you've worked in another country, learned about a different culture, this experience will stand out in your CV and will increase your chances to get hired. Also, it represents openness, self-confidence and flexibility - and normally goes hand in hand with great language skills.

Kick up your salary

Even though, I'd personally always choose a good team and a job that I love over better payment, for others the value of work is measured in money. (Which is absolutely ok!). Getting promoted isn't the only chance to increase your salary, sometimes moving to a different country brings the desired effect. As a Marketing Manager in the sports business for example, you'll earn more in Switzerland than in Germany or in Austria.However, higher payments are often accompanied by higher costs of living (especially with an increased lifestyle). You might earn double in Switzerland compared to Austria, but in the end, the rents and even groceries are more expensive, too.

 

Outdoor jobs for adventurous people at Sportyjob

You love the mountains, the sea, the snow, adventures, adrenalin, nature and challenges? Then you are the perfect candidate for one of our outdoor jobs at great companies like Napajari, The North Face and Mammut!

Outdoor & Adventure Jobs at Sports Companies

Of course, the sports- and outdoor business go hand in hand. That's why Sportyjob is cooperating with plenty of companies that match your passion. We'd like to introduce you to a few possible employers! A fantastic outdoor organisation is the Freeride World Tour. Being part of the FTW means living the dream! In their sports jobs you organize exciting events all around the globe. Also, you get to meet the pro-riders and watch them rip.  The best part: the FTW encourages their employees to actively shred daily (freeski or snowboard). If your heart beats for wintersports, you should take the chance when it comes up. At the moment they might not actively search for someone, but are hiring regularly throughout the year. Potential candidates should be willing to put their heart in their career and travel a lot.-> All jobs at the Freeride World TourLooking for a new professional adventure? Then Mammut Sports Group might be a good shot. Jobs at Mammut require a lot of passion for mountaineering - since the people behind this company love mountain climbing, trekking and hiking themselves and expect their employees to do the same. Something you'll find in the quality and progress of their outdoor collections. If you are passionate about developing the products you use yourself and make them even better, you'll find the right position here. Use your active experience in internships and full time positions in patern apparel and design - together with a team that sticks together and climbs together.-> Free positions at MammutHave you heard of the VF Corporation? In fact, they are one of the leading companies of the sports business, uniting various well-known active lifestyle brands. What's interesting: A big part of VF is their action & outdoor branch with outdoor wear and backpack producers like Napajari, Smartwool, Eagle Creek, The North Face and Timberland. Discover their various job offers in their stores, hubs and even swiss headquarter:-> All recent outdoor jobs at VF and their action brands.

Needless to say, these three just represent the outdoor sports employers. Further brands like Bergfreunde, Blue Ice and outdoorer can be found in our hiring company overview. The number next to a logo tells you the number of available jobs. Is there none, you can still scan the employer's profile for useful information and contacts for a initial application. Salute the Mountains!

Retail Outdoor Jobs

You're willing to share your experience with advice on the best gear for hiking, trekking, camping and co? A job at an outdoor store would fit your perfectly! Choose your right career path depending on your level of experience and your degree: Sales Consultant or Assistant is the closest way to work with customers and consult them about products without having to study or futher experience. (That is, if you're actively mountaineering yourself).  Often outdoor shops have different contract solutions: Whether it's a full-time position or a part-time one next to family or your studies, see which schedule fits you best.With a business degree or long-time experience in retail, you might want to apply as a Shop or Store Manager instead. The tasks around this position include decisions on product range, shop design, team leading, setting up social media channels, ... - everything around the strategic work of a store.Two popular distribitors for outdoor and action gear are, for example, Decathlon or Intersport.Hint: If you're passionate about outdoor sports yourself, it's important to work for a company that you can trust with clear conscience. Especially at an all-round distributor, you might find yourself in a situation when you have to sell a product that you'd never use yourself. In the end, this results in frustration for either your client, your employer or you (or all together).Just imagine the satisfaction working for an outdoor brand that you love - feels great, doesn't it?

Adventurous jobs outside

Standing behind the counter or sitting in front of a computer is not what you're thinking of as "outdoor jobs"?  Then it's time for a little action in your profession. Being outside is what makes a lot of these jobs so appealing. Depending on your own passion and sportiness, the outdoor branch presents plenty of career opportunities. Tour guides in the mountains during summer or winter, snowboard-, ski- or surf instructor or even as a park ranger. Your interests decide.Well, let's face it. There's not much job openings in our outdoor and sports job board that fit the requirements above. The reason is simply that tour operators, wintersport- and surfschools are most of the times very small teams or even independent people  who aren't looking for staff outside of their personal reach. We recommend contacting them directly, online or through phone, if there's an outdoor player that you'd love to work with.

Why your degree doesn’t matter – or: How to choose your own career path

How dramatically we can change our own career paths is largely a question of motivation. Merely 20 years ago, the steps you took as an adolescent decided your future career. However, nowadays your study or apprenticeship can be seen as an orientation at most.This is a plea for all the freethinkers out there: Follow your passion and get a job outside of your college major. Let us tell you why - and how.

Should I be brave? The advantages of lateral entrants

A study in 2010 found out that only one quarter of college graduates worked in a job that was related to their field of studies. As a conclusion, 75% of all majors end up using their learned skills in completely different sectors - for example in the sports business: „There have been more lateral entrants, especially in departments like E-Commerce, Digital, Sales and Marketing. Something which has been impossible in the past. Times are changing.“, says Andy Gugenheimer, professional Headhunter and Sportyjob founder.A look at our our own Candidate database proves the variety of experience. Of course, there’s graduates who studied sports, who studied business, but also engineers, biologists, teachers, psychologists, .. What we see in it, is a colorful mix of abilities and experience - a big advantage for every company.Lateral entrants provide great talents: They introduce techniques to solve tasks outside of the regular scheme, by bringing in methods from other fields or just a completely different way to look at given challenges. Furthermore, they contribute motivation and passion , because they CHOOSE what they want to be, something which can energize a whole team.Just hiring the most experienced in a related field might cost many companies fantastic employees. Diversity holds the key to a team complementing each other with their different skills.

How to get a job outside of your former experience

Can I get hired without the right degree or former experience in the job? Of course! It will be a challenge to convince a recruiter that you are the perfect candidate. But with a combination of passion, organisation, effort and endurance, you will work it out. It’s up to you.

1. It all starts with your own will

You’re not forced to continue working in a job that you don’t like and which doesn’t yield the advantages you’re looking for. Choose a new destination and start your way. It needs a lot of willpower, but it will change your life for the better.

2. Define your goals

What’s your passion or what are you interested in? Is there a specific company, department, position, … that you’re dreaming of? Set your goals and see what it takes. If you lack the skills, you know what’s up next: Invest in yourself.

3. Earn the necessary skills

Even without studying a field or working in it before, you can achieve the knowledge to work some magic in a job. You will have to invest some time (and money) and face a lot of additional work. See which skills are required and acquire them. You want to program websites? Teach yourself HTML. Online Marketing? Learn about SEO straight from Google. A good way to do so is with online courses - here’s some platforms that offer paid and free courses: Free courses to advance your career - some of them even by elite universities. Just remember: You can try any discipline - and make it your own.

4. Believe in yourself: Present your own skills

„Anything that brushes up your CV is helpful - and you might end up with interviews that you weren’t expecting.“ The best advice Andy can give you. If you’re lacking experience, give personnel managers something else instead that they can work with.Like we said before, lateral entrants carry a variety of abilities from other fields. Whether it’s additional language skills, analytical techniques, communication skills - you definitely have a lot of talents. Believe in them.For example, Baristas and Waiters bring along extraordinary stress resistance and social skills. They are very service orientated, are able to figure out their client’s needs and solve problems if something doesn’t work according to plan. Magic for every Sales department.

5. Show your passion

Nothing flatters a personnel manager like someone who’s passionate about working with them. Since you decided on changing your life and setting a new course to fit their needs, make it count. In your application letter or an interview, let them know what you learned and achieved. A great way to do so, is by handing in a Video CV. Not only will it stand out, but it’s also your chance to present your soft skills and your motivation instead of relying on experience and abilities on paper.If you want to give it a try, read our guide „How to do a video resume“.

Sport Job Day: Your career compass for the french sports industry

Sport Job Day: Our recruitment event on the 13th of June in Paris
Where will your degree or apprenticeship take you? The Sport Job Day is your chance to define your next steps. Take part on the 13th of June in Paris and present yourself to recruiters from the french sports business.

Introducing the Sport Job Day

The Sport Job Day is a recruitment event for young adults, graduates and apprentices, with an active lifestyle and the desire to start a career in sports. On the 13th of June 2018, companies & young career interested come together in Stade Jean Bouin in Paris to connect and get to know each other.For the last decade, the sports sector has been one of the biggest growing employers in Europe, offering more than 200.000 jobs in France alone. A development resulting in the creation of entry positions for school & university graduates - and enough reason to dedicate a whole recruitment event to the sports sector alone. Not only will interested graduates have the chance to inform themselves about employment possibilities and professions, but directly participate in workshops & interviews with recruiters.

The programme

Similar to a job ferry, sports brands present themselves in set-up booths, giving insights into their work environment, as well as employment and training opportunities. Team members from Human Recources will be there to answer all your questions - and for you to gain valuable contacts.In 10 minute Speed Dating Interviews, applicants and companies immerse in an straight-to-the-point dialogue to learn more about each others character & qualities - a short, but effective way to figure out if it's a match.It's a place to learn: In conferences, professionals lecture about related topics, for example new professions in the sports sector or give advice on how to conquer the international sports job market. Participate actively in workshops with headhunters and recruiters to improve your future applications and interviews. 

The Sport Job Day at a glance:

 

The details

  • When: 13.06.2018
  • Time: 10:00 - 17:00 h
  • Where: Stade Jean Bouin – Paris
An event for french-speaking
  • students
  • apprentices
  • young & active entry level candidates
The programme
  • Speed Job Dating: present yourself in 10 minutes
  • Workshops: Learn how to apply through recruiters from the sports industry
  • Exploration: of the sports business, employment and training possibilities

How to take part

All you need is a CV and self-confidence on the day of the event! If you'd like to participate in the Speed Dating, please apply in advance: Register for the Sport Job Day After registering, you'll be able to fill in your CV - we will look through the data to pick companies which fit your profile. In the next weeks, you will get updates on the schedule of the Sport Job Day, more infos to participating companies and about your interview slot.The participation is, of course, completely free.

For Employers

For sports companies interested in being a part of the Sport Job Day, please find the possible ways to participate on our event website.
Find out more about the Sport Job Day on the website by the two organisers Union Sport Cycle & Sportyjob: Sportjobday.com

Innovation, Interaction, Immersion: The future of retail in Salomon’s concept stores

While the online market is growing and growing, stationary stores often need to fight to stay alive. The new concept stores of Salomon, however, are not only survivors, but evolutionary winners. Instead of relying on pure Sales, the Concept Store focuses on creating a digital play and home zone for customers and employees alike, merging the boundaries between online and offline shopping.

Their next store in Paris will open in only a couple of weeks, bringing the new concept to France. For this, Salomon is hiring 5 Sales Associates, a position which involves more than the name gives away.

Gather, share, progress, play, live: The digitized store

Salomon refreshes retail with an innovative step: Their stores are fully digitized, seamlessly connecting online and offline. Hard selling takes a big step back and opens the stage for an emotional in-store encountering instead. It’s a destination to get informed, feel and become a part of a community - gather, share, progress, play, live.
With sales being secondary, customers can inform themselves in details about their sport’s gear. Information they’d normally gather online are available on digital screens, further deepened by the professional knowledge of the schooled sales associates - the advantages of both channels combined.With big TV screens playing running, hiking and winter sports clips, boot fitting areas and product showcases, store visitors and sales consultants have the chance to connect and interact. All the time immersed in the french alps.

Become one of 5 Salomon Sales Associates in Paris

With the upcoming store opening in Paris, Salomon is offering a big opportunity to join their brand and explore the new concept: „We are building a strong team with different profiles and expertise (VM, MKG, Digital, Operations, Footwear). We are currently recruiting 5 sales associates willing to jump into this exiting project.” (Michael, Store Manager)Each of the positions itself is unique: As the store is separated into different sport’s destinations, every future talent is trained in a different field. Your passion evolves your career path in either (trail) running, outdoor or winter sports. This passion is also what expands the limits of your position to more than a job: You’ll be an Ambassador of the sports and Salomon’s maxim „Time to play“.  It’s your connection to a sports loving community, to become a part of and interact with.
“We’re looking to attract the passionate outdoor-oriented people who use our products in the mountains and their outdoor pursuits at their home ground. Also, this location draws many tourists annually. We’re aiming to attract these consumers as well – in some cases they will have the first contact with the brand through this flagship store.” (Michael, Store Manager)
Are you passionate to join the Salomon Concept Store? Find the full job description with the possibility to apply here: Conseillers de vente (H/F) chez Salomon 

All about Salomon

The brand is one of the world’s leading creators of mountain gear. Honoring their roots, the headquarter is located in Annecy, in the French Alps, where they were founded in 1947 by Francois Salomon. Being the inventor of the modern ski binding, up until day Salomon is forerunner in the innovation of winter sports products.Since 2005, Salomon is a part of the finnish sporting goods group Amer Sports which is a sporting goods company with internationally recognised brands including Salomon, Wilson, Atomic, Arc’teryx, Mavic, Suunto and Precor. The company’s technically-advanced sports equipment, footwear and apparel improve performance and increase the enjoyment of sports and outdoor activitiesSelling their products through own concept stores, factory outlets and online shops , their sporting goods are available in 34 countries. 2016 Amer Sports employed more than 8.500 people throughout the whole world, about 3.200 of them in Europe.

Is a career in Sales and Marketing right for you? An exploration of the two fields

Sales & Marketing are a big part of every bigger company, they even decide on the success of a business. Because of that the sports industry offers plenty of careers in Sales and Marketing. However, even though they collaborate, the two are far away from being the same - or even one field. If you feel that your Sales experience is enough to work in Marketing or the other way round or you feel like „you are good in selling“, so either career should be fine - you better know what you actually apply for!Originally, Marketing developed in Sales, but turned to a new approach. In small companies one person often handles both - the reason is simply that, at first glimpse, both focus on clients and offer a possibility to increase Sales. But that’s a very superficial conclusion which doesn’t hold up to a conscious look. A big part of the sports industry trends to separate both departments for the biggest possible success. Here’s why:

The impact of Marketing and Sales in a Sports Company

In one of our earlier Blogs in 2013, we wrote that the „main subject of sport jobs in marketing is planning and execution of advertising-activities with the aim to sell products“. Wait, sounds like Sales after all! Well, we have to admit that this definition is a little outdated. Nevertheless, it’s an idea which is still stuck in many minds - something to get rid of to truly understand the varying characters of the two fields.Marketing is a strategical approach completely focused on the client. Through analysis, Marketing Manager define the peer group, its wants and needs. Understanding those helps the company to bend or turn to a direction which satisfies the segment long-term and thus, binding it to the brand. It might even define the complete identity and strategy of a company to fulfill the requirements (for products, the brand, customer service, logistics, communication, etc) of its clients continuously.Sales is a tactical approach completely focused on selling products. It’s the approach to convince clients on buying the existing products in stock to make the maximum profit. It focuses on the recent products and a turnover rate of maximum volume in a short-term. A good Sales employee needs to prove a client that the product is what will satisfy his needs - not the other way round.

One doesn’t work without the other

We said before that Sales is focused on the „now“, which is just a part of the truth. Of course, operational it is, strategically though, the department also works on the development of new clients and new markets - in the future. That’s where the two come together. You might even say that Sales are the result from good Marketing: It is responsible for providing necessary information and tools to help the turnover rate grow - by giving details on new ways to reach (new and more) customers, simply a Market Research. 

Interested in a job in Sales or Marketing in the sports business?

Now that you found out about both fields and their differences, you might want to right away jump into your new career in the sports industry. So here's our most recent job offers from both departments:

Sport Jobs in Sales

[jobs categories="Sales" show_filters="false"] 

Sport Jobs in Marketing

[jobs categories="Marketing, Marketing & Communications" show_filters="false"] If you are looking for another position or want to individualise the offers by location, keywords or type, please use our Job Search.