The world of sales in the running industry is still a male-dominated field, but with many brands focusing on female customers, women in sales are more in demand than ever. This is also the case at Altra Running, part of the VF Corporation. Nils Grote, Sales Manager at Altra, is developing the brand in the
Getting to know a company face to face for once: that’s what 20 students experienced at ISPO Munich 2022 on Monday and Tuesday. On the first ISPO Munich Career Tour, VSD and Sportyjob organised a different kind of ISPO visit over two days. With the topic “How does a career work for you?”, interested parties
A life completely without sport – can you imagine that? No? What is an attitude to life for you personally is also reflected in the professional framework of the sports industry. Sport, as well as its related fields of health & wellness and outdoor, are among the world’s continuously growing industries. (Online) Marketing is now
Or to put it another way: How do you turn your interest in sport into a career? Whether you are a newcomer or a career changer – to start your career in the sports business, you should meet certain requirements. Here’s how to prepare yourself for starting your career in the sport business.
Remember the days when E-Commerce and Online Marketing used to be mutually exclusive? Nowadays, both departments are often completely entwined in a full-force digital team. Over the last two years, Eastpak, part of VF Corporation, is one of those brands setting their strategy to focus on digital-first. Their employees in Online Marketing and E-Commerce have
Wouldn’t it be nice if outdoor brands shared concrete strategies on doing good for the environment? Sharing insights into new technologies of producing materials more eco-friendly? Together, ensuring that carbon emissions decrease a lot faster, and product development becomes more and more sustainable to combat climate change. It’s a mission already realized across nations, with
Content Marketing has reached a new peak in significance. It has become more than a marketing tool to distribute product information in a clever way but has developed itself to be the heart of a company. With digital transformation evolving, content can now reach people wherever they are, in all forms possible. In their process
Digital Transformation can be found on almost every company’s agenda that wants to stay relevant with technology advancing further and further each year. Transforming doesn’t only require new technologies, updated and innovative business strategies, but an overall change of a company’s mindset and culture. Successful digital transformation relies on a top-down approach with backing from
We asked David Mateo, Product Designer and Stylist at David Mateo Design how he made the switch from employed to self-employed. While we mostly thought about getting an insight into his daily life as entrepreneur, this interview turned out to be an inspirational guide for aspiring Design Entrepreneurs. So: This interview is for (Product) Designers
The North Face is the largest outdoor brand in the world, not only in regards to their gear and products, but especially in terms of a strong identity. They are not plainly selling products, but have managed to create a voice that communicates their values of Authenticity, Empowerment, Perseverance and Environmental Responsibility. The North Face