The Potential of Collaborative Effort in Sustainability – in conversation with Julian Lings, Senior Manager, Brand Sustainability at VF Corporation

Wouldn’t it be nice if outdoor brands shared concrete strategies on doing good for the environment? Sharing insights into new technologies of producing materials more eco-friendly? Together, ensuring that carbon emissions decrease a lot faster, and product development becomes more and more sustainable to combat climate change. It’s a mission already realized across nations, with

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The Importance of Purpose-Led Storytelling – An interview with Bryony Collingwood, Digital Content Manager at Eastpak

Content Marketing has reached a new peak in significance. It has become more than a marketing tool to distribute product information in a clever way but has developed itself to be the heart of a company. With digital transformation evolving, content can now reach people wherever they are, in all forms possible. In their process

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“No small steps, but a big, bold transformation” – Chris Delahunty on the Digital Transformation at Eastpak

Digital Transformation can be found on almost every company’s agenda that wants to stay relevant with technology advancing further and further each year. Transforming doesn’t only require new technologies, updated and innovative business strategies, but an overall change of a company’s mindset and culture. Successful digital transformation relies on a top-down approach with backing from

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Combined core competences in the sports industry: SGI Europe and Sportyjob start cooperation

Sportyjob Blog

Bidart / Munich, 08.12.2020 Sportyjob, the online job platform for the sports industry, and Sporting Goods Intelligence Europe, the leading publication and information platform for executives in the sports industry, are joining forces. Companies and brands will be able to post their job vacancies on jobs.sgieurope.com, which will be simultaneously distributed via sportyjob.com and its

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On becoming a Product Design Entrepreneur in your 40s – Meet David Mateo

We asked David Mateo, Product Designer and Stylist at David Mateo Design how he made the switch from employed to self-employed. While we mostly thought about getting an insight into his daily life as entrepreneur, this interview turned out to be an inspirational guide for aspiring Design Entrepreneurs. So: This interview is for (Product) Designers

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The Power of Identity and Purpose at The North Face – an Interview with their Brand Experience Manager Marco Mombelli

The North Face is the largest outdoor brand in the world, not only in regards to their gear and products, but especially in terms of a strong identity. They are not plainly selling products, but have managed to create a voice that communicates their values of Authenticity, Empowerment, Perseverance and Environmental Responsibility. The North Face

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