The Potential of Collaborative Effort in Sustainability – in conversation with Julian Lings, Senior Manager, Brand Sustainability at VF Corporation

Wouldn’t it be nice if outdoor brands shared concrete strategies on doing good for the environment? Sharing insights into new technologies of producing materials more eco-friendly? Together, ensuring that carbon emissions decrease a lot faster, and product development becomes more and more sustainable to combat climate change. It’s a mission already realized across nations, with […]

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The Power of Identity and Purpose at The North Face – an Interview with their Brand Experience Manager Marco Mombelli

The North Face is the largest outdoor brand in the world, not only in regards to their gear and products, but especially in terms of a strong identity. They are not plainly selling products, but have managed to create a voice that communicates their values of Authenticity, Empowerment, Perseverance and Environmental Responsibility. The North Face […]

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What does it take to be a Flagship Shop Manager? An interview with David Brown from Timberland

There’s three things about working in retail that you can learn from David Brown: Managing a retail team only works when you see yourself as one of them The right attitude is more important than experience  Purpose in your career can influence your whole life As General Manager of Timberland’s new Purpose-Led Flagship Store in […]

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Meet Alicia Pinckney: Designer at Timberland

Passionate, creative and a very contagious smile: That’s Alicia Pinckney. The Men’s Apparel Designer of Timberland heritage talked to us about her career, what inspires her and the possibilities for sustainable solutions of sports fashion design. Sportyjob: I’ve seen you had your 2 years anniversary these days. Congratulations! Alicia Pinckney: [laughs] Thank you! SJ: So, […]

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Innovation, Interaction, Immersion: The future of retail in Salomon’s concept stores

While the online market is growing and growing, stationary stores often need to fight to stay alive. The new concept stores of Salomon, however, are not only survivors, but evolutionary winners. Instead of relying on pure Sales, the Concept Store focuses on creating a digital play and home zone for customers and employees alike, merging […]

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