Career Paths in the Sports Industry Archives - Page 3 of 3

While the online market is growing and growing, stationary stores often need to fight to stay alive. The new concept stores of Salomon, however, are not only survivors, but evolutionary winners. Instead of relying on pure Sales, the Concept Store focuses on creating a digital play and home zone for customers and employees alike, merging the boundaries between online and offline shopping.

Their next store in Paris will open in only a couple of weeks, bringing the new concept to France. For this, Salomon is hiring 5 Sales Associates, a position which involves more than the name gives away.

Gather, share, progress, play, live: The digitized store

Salomon refreshes retail with an innovative step: Their stores are fully digitized, seamlessly connecting online and offline. Hard selling takes a big step back and opens the stage for an emotional in-store encountering instead. It’s a destination to get informed, feel and become a part of a community - gather, share, progress, play, live.

With sales being secondary, customers can inform themselves in details about their sport’s gear. Information they’d normally gather online are available on digital screens, further deepened by the professional knowledge of the schooled sales associates - the advantages of both channels combined. With big TV screens playing running, hiking and winter sports clips, boot fitting areas and product showcases, store visitors and sales consultants have the chance to connect and interact. All the time immersed in the french alps.

Become one of 5 Salomon Sales Associates in Paris

With the upcoming store opening in Paris, Salomon is offering a big opportunity to join their brand and explore the new concept: „We are building a strong team with different profiles and expertise (VM, MKG, Digital, Operations, Footwear). We are currently recruiting 5 sales associates willing to jump into this exiting project.” (Michael, Store Manager) Each of the positions itself is unique: As the store is separated into different sport’s destinations, every future talent is trained in a different field. Your passion evolves your career path in either (trail) running, outdoor or winter sports. This passion is also what expands the limits of your position to more than a job: You’ll be an Ambassador of the sports and Salomon’s maxim „Time to play“. It’s your connection to a sports loving community, to become a part of and interact with.

“We’re looking to attract the passionate outdoor-oriented people who use our products in the mountains and their outdoor pursuits at their home ground. Also, this location draws many tourists annually. We’re aiming to attract these consumers as well – in some cases they will have the first contact with the brand through this flagship store.” (Michael, Store Manager)

Are you passionate to join the Salomon Concept Store? Find the full job description with the possibility to apply here: Conseillers de vente (H/F) chez Salomon

All about Salomon

The brand is one of the world’s leading creators of mountain gear. Honoring their roots, the headquarter is located in Annecy, in the French Alps, where they were founded in 1947 by Francois Salomon. Being the inventor of the modern ski binding, up until day Salomon is forerunner in the innovation of winter sports products.

Since 2005, Salomon is a part of the finnish sporting goods group Amer Sports which is a sporting goods company with internationally recognised brands including Salomon, Wilson, Atomic, Arc’teryx, Mavic, Suunto and Precor. The company’s technically-advanced sports equipment, footwear and apparel improve performance and increase the enjoyment of sports and outdoor activities Selling their products through own concept stores, factory outlets and online shops , their sporting goods are available in 34 countries. 2016 Amer Sports employed more than 8.500 people throughout the whole world, about 3.200 of them in Europe.

Is a career in Sales and Marketing right for you? An exploration of the two fields

Career Paths in the Sports Industry | Job Offers

10th November 2017

Sales & Marketing are a big part of every bigger company, they even decide on the success of a business. Because of that the sports industry offers plenty of careers in Sales and Marketing. However, even though they collaborate, the two are far away from being the same - or even one field. If you feel that your Sales experience is enough to work in Marketing or the other way round or you feel like „you are good in selling“, so either career should be fine - you better know what you actually apply for! Originally, Marketing developed in Sales, but turned to a new approach. In small companies one person often handles both - the reason is simply that, at first glimpse, both focus on clients and offer a possibility to increase Sales. But that’s a very superficial conclusion which doesn’t hold up to a conscious look. A big part of the sports industry trends to separate both departments for the biggest possible success. Here’s why:

The impact of Marketing and Sales in a Sports Company

In one of our earlier Blogs in 2013, we wrote that the „main subject of sport jobs in marketing is planning and execution of advertising-activities with the aim to sell products“. Wait, sounds like Sales after all! Well, we have to admit that this definition is a little outdated. Nevertheless, it’s an idea which is still stuck in many minds - something to get rid of to truly understand the varying characters of the two fields. Marketing is a strategical approach completely focused on the client. Through analysis, Marketing Manager define the peer group, its wants and needs. Understanding those helps the company to bend or turn to a direction which satisfies the segment long-term and thus, binding it to the brand. It might even define the complete identity and strategy of a company to fulfill the requirements (for products, the brand, customer service, logistics, communication, etc) of its clients continuously. Sales is a tactical approach completely focused on selling products. It’s the approach to convince clients on buying the existing products in stock to make the maximum profit. It focuses on the recent products and a turnover rate of maximum volume in a short-term. A good Sales employee needs to prove a client that the product is what will satisfy his needs - not the other way round.

One doesn’t work without the other

We said before that Sales is focused on the „now“, which is just a part of the truth. Of course, operational it is, strategically though, the department also works on the development of new clients and new markets - in the future. That’s where the two come together. You might even say that Sales are the result from good Marketing: It is responsible for providing necessary information and tools to help the turnover rate grow - by giving details on new ways to reach (new and more) customers, simply a Market Research.

Interested in a job in Sales or Marketing in the sports business?

Now that you found out about both fields and their differences, you might want to right away jump into your new career in the sports industry. So here's our most recent job offers from both departments:

Sport Jobs in Sales

[jobs categories="Sales" show_filters="false"]

Sport Jobs in Marketing

[jobs categories="Marketing, Marketing & Communications" show_filters="false"] If you are looking for another position or want to individualise the offers by location, keywords or type, please use our Job Search.