Interview with Alicia Pinckney and Laetitia Tierny VF Corporation in EMEA has partnered with the Black Talent in Design & Fashion Fund to support Black students entering the fashion and footwear industry through internships, work placements and mentorship in the EMEA area. In this interview, Alicia Pinckney and Laetitia Tierny tell us more about the […]
Remember the days when E-Commerce and Online Marketing used to be mutually exclusive? Nowadays, both departments are often completely entwined in a full-force digital team. Over the last two years, Eastpak, part of VF Corporation, is one of those brands setting their strategy to focus on digital-first. Their employees in Online Marketing and E-Commerce have […]
Wouldn’t it be nice if outdoor brands shared concrete strategies on doing good for the environment? Sharing insights into new technologies of producing materials more eco-friendly? Together, ensuring that carbon emissions decrease a lot faster, and product development becomes more and more sustainable to combat climate change. It’s a mission already realized across nations, with […]
Digital Transformation can be found on almost every company’s agenda that wants to stay relevant with technology advancing further and further each year. Transforming doesn’t only require new technologies, updated and innovative business strategies, but an overall change of a company’s mindset and culture. Successful digital transformation relies on a top-down approach with backing from […]
The North Face is the largest outdoor brand in the world, not only in regards to their gear and products, but especially in terms of a strong identity. They are not plainly selling products, but have managed to create a voice that communicates their values of Authenticity, Empowerment, Perseverance and Environmental Responsibility. The North Face […]
You might ask yourself: How exactly does a sketch from a Designer turn into a real product? As we just have a very general answer to this question ourselves, we passed it on to an expert in this field.Hermin Uzer, Head of Product Development of Napapijri since 2011, translates design ideas and transforms them into […]
When it comes to product management, the job title is actually very vague. Most of the times, you’ll find a job posting looking for a „Product Manager“, senior or junior. If you’re lucky, it is expanded by an additional keyword. While Marketing positions often give away their specific role in the title – like SEO […]