Discover the MSc in Sports Industry Management of emlyon

Prepare to become a future leader in the sports industry. Taking in the specific recruitment needs and dynamics of the sports business, emlyon business school has crafted a Master program by combining their expertise in international management with the market experience of some of the world leading sports companies. 

The MSc in Sports Industry Management in Paris & Shanghai helps young talents develop a fine-tuned comprehension of the international sports business, aspiring to shape future leaders with expertise knowledge and an understanding of the sports economic culture.

Be part of a  business school with a sports business orientated outlook

„The sports business has developed to a massive and fast growing market with very specific cultures and codes. Companies and Institutions need to recruit employees and managers capable of adjusting to the industry specificities rapidly. For candidates, this means that the significance of contributing while understanding and adapting to the unique industry strategies is key.“

Andy Gugenheimer, CEO of Headhunting Agency AG Sport Consulting

Schools that want to provide the kind of graduates to fulfil these requirements need to ask themselves: What does a company look for and which skills does an employee need to bring to further develop the industry?

The best way to figure out the answer is working closely with the industry. The program of the Msc in Sports Industry Management of emlyon business school is grounded on a close collaboration with companies like adidas, Eider, Millet, Patagonia, Petzl, Salomon, The North Face, Wilson and co. Thus providing a well-organized program to prepare their students for a career in the sports business. 

This way, students get the chance to get to know key representatives of the sports world through conferences and expert panels, but also already contribute to and learn directly from the industry through business cases and group projects. 

Great job outlooks after graduation

Graduates often face the problem of not finding a position in their specialised field due to missing work experience or network. Thanks to its closeness to the business, as well as providing practical experience through projects and internship possibilities, that’s a reduced risk when studying at emlyon.  According to a survey in 2017,  95% of emlyon’s alumni have started a job in sports less than 6 months after the end of the program. 

„The MSc in Sporty Industry Management prepares students to be leaders and innovators in the industry - not just marketing roles“ says Antoine Haincourt, Head of the Program, „It will help them obtain positions in upper management that lead the industry to new depths.“ 

Specificially, graduates of the MSc in Sports Industry Management have found  jobs in

  • marketing
  • business & development,
  • global management projects
  • consulting
  • supplies & logistics

and others in companies including Decathlon, KPMG, Puma, Nike, Amer Sport, Vente-privée.com, Oxylane, Hi-Tech Sports, Reusch International, Olympique Lyonnais football club and Salomon.

The school’s been recognised as one number 3 of the best business schools in France in 2019 by eduniversal. With three of the main criteria being the starting salaries after graduation, the program’s reputation among companies, and the level of satisfaction expressed by students, the ranking can be seen as a representation of recruiters. Furthermore, it has ranked 34th in the Times Higher Education’s global university employability ranking.

The program

The high quality of teaching due to practical insights, an international approach and its proximity to the sports industry define the main reason to strive for a degree at emlyon business school.

© emlyon

The MSc contains an advanced management education where students learn about international sports business & culture, social responsibility, marketing, accounting, business analytics, entrepreneurship and  management strategies.

Correspondingly, the program is designed to give students a skillset to understand the dynamics, benefits and challenges of management in the international sports business and develop outstanding knowledge to further shape the industry in the future.

An exchange semester in Shanghai and fieldtrips to the UK, French Alps and Germany guarantee a first-hand experience of other countries’ economies, resulting in an international understanding and knowledge of the business.

Application

The third round of applications for the program is open until the 30th of March. Applications run from November to August 2020. 

The requirements are:

  • Bachelor or Master Degree in any field
  • GMAT/GRE/TAGE MAGE/CAT Test Scores (optional)
  • English Proficiency Test Score (for non native English speakers) 

The selection of candidates happens in an overarching valuation, taking the entire potential, background and motivation of a candidate into account. 

For more detailed information, you can learn more about the program and application here.


Other posts you might like

Studying esports: Bachelor programmes around Europe

Finding their way into everyday pop culture and innovative business models, esports has been facing an explosive growth from a small niche to a full grown industry with a $1.1B revenue in 2019 ¹. With "gaming" being recognized as professional sports and competitive industry, the need for graduates and professionals with fundamental knowledge of esports is evolving as well.

While there have been several programmes in the US for years, esports is finally also an upcoming matter for european schools, with Bachelor and Master degrees popping up in 2019 and 2020 in Germany, France, UK and Finland.

If this is a career path interesting for you, here's 9 schools where you can study esports.

Germany

Medienmanagement at HS Mittweida

Overview

  • Field of Study: Media Management
  • Degree: Bachelor of Arts
  • Where: Mittweida, Saxony, Germany
  • Duration: 3 years (6 semester)
  • Language: German

Content

The HS Mittweida is the first (and at the moment only) state school in Germany offering a possibility to study esports - not as a main course though. In Mittweida, students studying media management can deepen their studies at esports and game marketing from the third semester on.

In four semester, students learn the whole process of creating esports business models, with a main focus of the development process and marketing of games and events.

Read more on the school's website: https://www.me.hs-mittweida.de/studienangebote/informationen-fuer-bewerber/medienmanagement.html [DE]

esports Management at HAM (Hochschule für angewandtes Management)

Overview

  • Field of Study: Business Management
  • Degree: Bachelor of Arts
  • Where: Munich | Berlin | Dortmund | Hamburg | Vienna (Austria)
  • Duration: 3,5 years (7 semester)
  • Language: German

Content

Officially, the first school to offer an esports diploma in Germany, HAM created a esports business degree with practical orientation. The focal points of the program are:

  • esports event management
  • management of esports teams
  • esports marketing
  • digital innovation of gaming industry

The degree program is offered semi virtual, so it's split between online and on-site courses. That's a big advantage for the flexibility: Next to studying full time, HAM also offers the possibility to study in part time or as a dual study.

Read more on the school's website: https://www.fham.de/studiengaenge/bachelor/esports-management/ [DE]

esports & Game Management at Macromedia Fachhochschule

Overview

  • Field of Study: Media and Communication Management
  • Degree: Bachelor of Arts
  • Where: Munich | Cologne | Hamburg
  • Duration: 3,5 years (7 semester) incl. exchange semester
  • Language: German

Content

The degree course at Macromedia might be the most extensive one in regard of esports business principles in Germany. It targets students who would like to achieve a management position in esports, whether it's for leading game development, athletes or events.

The six main contents are:

  • empiric research & statistics
  • principles in sports communication & sports sciences
  • athletes management & sports marketing
  • principles in esports & games management
  • esports & games business
  • esports event management

Read more on the school's website: https://www.macromedia-fachhochschule.de/bachelor-studium/medienmanagement/esports-und-games-management.html [DE]

UK

The private education system in the UK is probably the perfect playground for students interested in digital & esports relative subjects. Financing themselves with higher tuition fees, the schools have the opportunity to provide high-end equipment which brings their courses to a next level in hindsight of practical insights into (gaming) soft- and hardware. If you can afford about 13.000£ for your diploma, we recommend taking a closer look at the following schools.

esports BA (Hons) at Staffordshire University

Overview

  • Field of Study: Business Management
  • Degree: Bachelor of Arts
  • Where: Stoke-on-Trent | London
  • Duration: 3 years
  • Language: English

Content

With subjects like Games Arts, Cultures and Design and a digital institute in London, the Staffordshire University has established itself as a "Games university" in the UK. Expanding their offer with a BA in esports was just the next logical step.

True to a hands-on approach, students will learn about the esports business in practical projects from hosting single & team player events and athlete management to a full marketing experience of broadcasting, video editing, content creation and analytics. For this, Staffordshire university is equipped with pro gamer training facilities, an esports arena, a control room with high-tech computers for editing, mixing and co.

Read more on the school's website: https://www.staffs.ac.uk/course/esports-ba

esports BA (Hons) at Chichester University

Overview

  • Field of Study: Business Management / Media Sciences
  • Degree: Bachelor of Arts
  • Where: Chichester, West Sussex
  • Duration: 3 years
  • Language: English

Content

https://www.youtube.com/watch?v=1vN3U98SR68&

Summing it up in one sentence, the esports degree at Sheffield Hallam University teaches fundamental business and media skills for the esports industry for running events, managing teams and reporting on competitions.

The necessary skills and knowledge are transmitted via a mix of lectures, seminars, exercises and practical activities in their radio room, TV room and newsroom.

As a final project at the end of the programme students will work together with clients from the esports industry to host a live event.

Read more on the school's website: https://www.shu.ac.uk/courses/event-management/ba-honours-esports/full-time

esports BA (Hons) - Event Management at Sheffield Hallam University

Overview

  • Field of Study: Event Management & Media Training
  • Degree: Bachelor of Arts
  • Where: Sheffield, South Yorkshire
  • Duration: 3 - 4 years
  • Language: English

Content

Unlike other business management programmes, Chichester University has a more scientific approach in teaching about esports. While still taking a look at event production, promotion, sponsorship, game play and co, the courses are also built around sports science, psychology and ethics - transferable skills for other postgraduate studies or jobs in various industries.

However, the practical side is not being neglected either with skills development sessions for gamers, staging competitions and work placements.

Read more on the school's website: https://www.staffs.ac.uk/course/esports-ba

France

Specialising your studies on esports in France is only possible when attending a private school. Interesting enough, most, if not all of them, are a result of the partnership of the IONIS Group with XP, the international esport & gaming school.

XP, the international esport & gaming school

Overview

  • Field of Study: Business Management
  • Degree: Bachelor of Arts
  • Where: Paris | Lille | Lyon | Bordeaux | Marseille | Rennes | Strasbourg
  • Duration: 3 years
  • Language: French

Content

https://www.youtube.com/watch?v=mBcuGQ9I0hY

The XP courses focuses deeply on event management & marketing. By starting with teaching the fundamentals of the esports industry, the students will quickly gain the insights to deepen their knowledge in practical projects. The main pillars of the XP program are:

  • Master the fundamentals
  • Consolidate knowledge to put it into practice
  • Master the skills and develop your own projects

After graduation, careers await in creating events and tournaments, digital marketing and community management.

Read more on the school's website: https://xp.school/Le-Programme/Cycle-Bachelor/ [FR]

esport & Gaming at ISEFAC Bachelor (IONOS Group)

Overview

  • Field of Study: Communication Management
  • Degree: Certifie par I'État Niveau II (Bachelor)
  • Where: Paris | Bordeaux | Lille | Lyon | Montpellier | Nantes | Nice
  • Duration: 3 years
  • Language: French

Content

A classic subject of communication & business management with a focus on the esports industry. The programme is a mix of communication, marketing and event management with basics in psychology, social sciences and accounting. Thus, the diploma at ISEFAC prepares you for jobs in the gaming sector in management, communication and event organisation.

Read more on the school's website: https://www.isefac-bachelor.fr/bachelor/esport-et-gaming/ [FR]

Finland

esports Business at KAMK University of Applied Sciences

Overview

  • Field of Study: Business Management
  • Degree: Bachelor of Business Administration
  • Where: Kajaani, Finland
  • Duration: 3,5 years
  • Language: English

Content

This course aims at giving an all-round insight into the operations of esports as a business. The focus of this degree lies on management and leadership, as well as event management and international operation.

A nice plus for Gamers is the university's aim of keeping their hobbies alive during their studies. For this purpose, Kajaani provides high-performance gaming computers at the campus to use by students outside of lesson times.

Read more on the university's website: https://www.kamk.fi/en/Applicants/International-Degrees/Bachelors-Degree-in-Esports-Business/c0b4b339-642a-43b5-a527-6fbbd7363de4


Sources:

1 https://www.businessinsider.com/esports-ecosystem-market-report?r=DE&IR=T


Other posts you might like