Salomon - Digital & Omnichannel Marketing Specialist (12-months) - Camberley

Job Description

As the Digital & Omnichannel Marketing Specialist, you are responsible for leading the implementation of local digital campaigns. This includes supporting local digital activation on own, bought and earned media. You have responsibility for planning, developing, and executing best in class marketing plans for the assigned digital key accounts and support local market etail/digital content production for selected customers, following up on execution. You will deliver on retail activation of physical stores. 

Digital Marketing 

• Localizes & implements digital campaigns on salomon.com 
• Plans and executes campaign media buy on local vertical and horizontal digital medias, under guidance of the local marketing manager 
• Leads localization and amplification of the local activities through the salomon.com platform (Content hub: Content Sports pages, events pages, athletes’ pages, product trials…) with the marketing manager 
• Leads national social media presence and epicenter social media (where applicable) activation in close relationship with local content creators/IMM/Marketing Manager 
• Leads local/epicenter database acquisition campaigns, in close relationship with the marketing manager 
• Reports progress of KPI achievement to global digital campaign manager and local marketing manager 
• B2X (Business to expert) leads generation and coordination 

E-tail Marketing 

• Trade marketing contact for e-tailers; leads sell-in marketing presentations, develops, and executes the customer marketing plan and additional marketing activations with Key Account Manager
• Build joint marketing plans; create marketing strategies and plans to gain market share 
• Prepare Account 360 activation seasonal plans with a focus on-line presence 
• Tracks activities’ results and leverages insights to continuously improve marketing solutions. Aligns marketing budget to maximize ROI and drive revenue growth 
• Ensure the best brand/consumer experience with our key partners  
• Co-ordinate internally the relevant product copy including translation, enhanced viewing options and media content to ensure products are presented consistently 
• Lead assets list creation for applicable consumer touchpoints, ensure planning and on-time delivery of the integrated marketing toolboxes 
• Utilize customer conversion data to identify opportunities to enhance our product content and drive sell through within the retailer 
• Leverage sell-through data and web analytics to optimize consumer calendar execution, brand consumer experience and product content presentation 

Retail Marketing 

• Marketing point of contact for HQ Retail 
• Executes D2C Plan according to dedicated toolbox 
• Implements/coordinates own Retail Marketing actions (Brand Store/Factory Outlet/Pop-up openings, window programs, promo actions, online activations etc.)

 

Qualifications

Essential Skills & Experience

• You possess 3-5 years of experience in a similar position executing digital and shopper marketing campaigns, with experience in the retail industry
• Drivers license for customer visits 4-5 times per year

Essential Competencies

• Market Knowledge: You understand the market context in which the business operates – knowledge of competitors, customers, partners. You see emerging market trends and implications for customers and can identify emerging customer groups.
• Customer focus: You put customer needs at the center of organizational decision making. Continually delivering improved service offerings and taking special actions in the interest of the customer.
• Communication: You utilize inter-personal skills to support a positive work environment; interpreting and reacting positively to emotional cues, building effective relationships. You possess good emotional intelligence to be able to adapt style accordingly to different circumstances and audiences. 

Desired Qualifications

• Education: Degree in Marketing 
• Foreign Language(s): English Fluency 
• IT Skills: Microsoft Office  

 

Additional Information

Full-Time, Contract position (12-months) 

Job based in Camberley, UK