INSIDERS with Jeroen MEIJER Senior Marketing Manager EMEA at KEEN KEEN doesn’t fit neatly into a box. And that’s exactly the point. The Portland-based brand has spent two decades building credibility in outdoor, from iconic technical sandals to serious hiking gear, while quietly becoming a lifestyle staple in markets like Japan and the UK. Now, […]
INSIDERS with Peter CABLE Head of Running at Scott How many brands make bikes, skis and running shoes? Not many. Scott is one of them, and that creates both opportunities and challenges. Peter Cable’s job as Head of Running is to make sure the running division benefits from being part of a bigger sports brand […]
Hiring in the sports and outdoor sector in 2025 is proving far more complex than many hiring managers initially anticipate. While the market continues to grow, with more than 1.6 million people employed in sport-related roles across the European Union and an estimated year-on-year growth of 6.5 percent, this expansion masks a deeper imbalance. Demand […]
The sports industry is undergoing a structural transformation rather than a simple cycle shift. Digital acceleration, sustainability constraints, and new fan consumption models are redefining how brands operate, sell, and engage. By 2026, this evolution is translating into new job families, often hybrid, that combine technical expertise, business impact, and brand responsibility. For employers, anticipating […]
Adidas, Nike, and Puma are not just global sportswear leaders; they are among the most attractive employers in the entire industry. With billions in revenue, strong reputations as innovators, and iconic brand cultures, they receive thousands of applications for every role. But what truly sets them apart, and what do they expect from future talent? […]
INSIDERS with Céline PANIZZI Regional Director, EMEA & APAC at NÄAK In recent years, the sports nutrition market has been booming. More races, more runners, longer distances and an increasingly professional practice. Sports nutrition brands are multiplying and growing fast. Among them, there’s one that’s been making waves in Europe for over 3 years now: […]
France, Germany, and the United Kingdom form the three largest sports job markets in Europe. Together, they employ hundreds of thousands of professionals across retail, wholesale, e-commerce, manufacturing, and sportswear. In 2022, these markets continue to grow, but each with its own dynamics, talent shortages, and opportunities. Market size & growth Germany remains Europe’s largest […]
INSIDERS with Kevin Croq Country Leader France & Benelux at Suunto Today we’re diving into SUUNTO, the Finnish company and international leader in outdoor wearables. To explore the brand’s world, we sat down with Kevin Croq, recently promoted to Country Leader France & Benelux. We met Kevin in Amsterdam during The International Running Expo, where […]
Sports tech is reshaping the global industry, from performance analytics and connected fitness to AI-powered coaching and wearable technologies. In Europe, the sector is growing at more than 10% per year, driven by consumer demand for personalization and the rise of sport-health technologies. Growth of sports tech The sports tech market in Europe has expanded […]
Outdoor sports like cycling, hiking, climbing, and trail running are booming across Europe. The European outdoor equipment market exceeded $5 billion in 2024, with sustained growth expected through 2028. Why outdoor is growing The outdoor market’s growth is driven by eco-conscious consumers and post-pandemic lifestyle changes. According to the European Outdoor Group, participation in hiking […]