Adidas, Nike, and Puma are not just global sportswear leaders; they are among the most attractive employers in the entire industry. With billions in revenue, strong reputations as innovators, and iconic brand cultures, they receive thousands of applications for every role. But what truly sets them apart, and what do they expect from future talent? […]
INSIDERS with Céline PANIZZI Regional Director, EMEA & APAC at NÄAK In recent years, the sports nutrition market has been booming. More races, more runners, longer distances and an increasingly professional practice. Sports nutrition brands are multiplying and growing fast. Among them, there’s one that’s been making waves in Europe for over 3 years now: […]
France, Germany, and the United Kingdom form the three largest sports job markets in Europe. Together, they employ hundreds of thousands of professionals across retail, wholesale, e-commerce, manufacturing, and sportswear. In 2022, these markets continue to grow, but each with its own dynamics, talent shortages, and opportunities. Market size & growth Germany remains Europe’s largest […]
INSIDERS with Kevin Croq Country Leader France & Benelux at Suunto Today we’re diving into SUUNTO, the Finnish company and international leader in outdoor wearables. To explore the brand’s world, we sat down with Kevin Croq, recently promoted to Country Leader France & Benelux. We met Kevin in Amsterdam during The International Running Expo, where […]
Sports tech is reshaping the global industry, from performance analytics and connected fitness to AI-powered coaching and wearable technologies. In Europe, the sector is growing at more than 10% per year, driven by consumer demand for personalization and the rise of sport-health technologies. Growth of sports tech The sports tech market in Europe has expanded […]
Outdoor sports like cycling, hiking, climbing, and trail running are booming across Europe. The European outdoor equipment market exceeded $5 billion in 2024, with sustained growth expected through 2028. Why outdoor is growing The outdoor market’s growth is driven by eco-conscious consumers and post-pandemic lifestyle changes. According to the European Outdoor Group, participation in hiking […]
Sports retail remains the backbone of the industry, employing hundreds of thousands across Europe. Despite the rise of online channels, physical and hybrid stores continue to drive brand experience and customer loyalty. The scale of sports retail In 2024, sports retail generated over €70 billion in sales, accounting for nearly one-third of the European sporting […]
Salaries in the European sports industry are evolving rapidly, shaped by digitalization, sustainability, and shifting retail dynamics. For both recruiters and candidates, knowing the benchmarks is essential to remain competitive. Average salary ranges In 2024, sports retail managers earned around €45,000 to €55,000 per year, while e-commerce managers averaged between €65,000 and €75,000. Senior brand […]
Candidates don’t just look for jobs anymore, they look for brands they can trust. In 2025, employer branding is no longer a “nice to have”; it has become the heart of talent acquisition. Sports companies that communicate authenticity, inclusion, and purpose attract stronger, more loyal candidates. From job ads to storytelling Traditional job postings no […]
After sending out several applications for sport jobs or even just one for your dream career, you finally hear back! A moment of pure joy and happiness – until your eyes stop on the set date for your interview. Feeling a bit nervous already? That’s perfectly normal. Most of us feel stressed about interviews, having […]