A passion for outdoor sports
Outdoor companies tend to hire people who identify with their brand and have at least tried some of their products. To match these criteria, you should definitely bring an interest in outdoor sports, whether it’s hiking, trail running, climbing, ski or other.
This also brings the biggest advantage of working for an outdoor brand: Most of your colleagues will be incredibly passionate about the same sports as you. Which means that you have a very big aspect of your life in common and might end up as outdoor buddies in your free time. This is of course up to you, but in general, working in the outdoor industry normally means being more involved with your team than in other industries.