Pentland Brands Deutschland GmbH - Retail Marketing Executive Speedo Germany - München
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WE ARE SPEEDO
Speedo is the world’s leading swimwear brand, built on a legacy of innovation, performance, and a deep passion for life in and around the water. From first splash to the finish line, we’ve helped more athletes win Olympic gold than any other.
Our unmatched fit, feel, and performance set us apart from the rest, whilst our shared connection with the world of water is what powers our team.
Whether it be the first podium, a recovery ice bath or sunrise sea swim, Speedo has been bringing confidence to get in the water for nearly 100 years – and we’re still just getting started.
Speedo is a part of the Pentland Brands Limited Family.
Purpose of the Role
As Marketing Executive for Speedo Germany, you’ll be the driving force behind executing our global brand strategy to life in the German market. You will work closely with our Global Brand Marketing team to ensure Speedo’s presence is bold, consistent, and impactful—both online and offline. This role is key to strengthening our market position and supporting commercial success across the market.
Key Responsibilities
- Support the planning and execution of integrated marketing campaigns across retail and digital channels, ensuring alignment with brand objectives and local market opportunities.
- Forge and nurture strong partnerships with key wholesale accounts, activating the Speedo brand in bold, distinctive, and consistent ways across all retail environments to maximise visibility and drive sell-through.
- Collaborate closely with the global brand marketing team to adapt and implement brand strategies that resonate with local consumer behaviour and market dynamics in Germany.
- Manage the development, production, and distribution of marketing collateral, including POS materials, campaign directives, digital content, and media assets, ensuring timely and high-quality delivery.
- Coordinate cross-functionally with internal teams and external partners to streamline workflows and ensure the on-time execution of marketing initiatives.
- Monitor and analyse campaign performance, partnering with Sales and key account teams to evaluate key metrics such as traffic, sales, AOV, and CTR, and optimise future activations.
- Work in close alignment with Sales and Product teams to ensure marketing efforts support commercial priorities and product sell-in/sell-through objectives.
- Conduct ongoing market research and competitor analysis to advocate for the needs of the German market and inform strategic marketing decisions
What You’ll Bring
- Fluent German (written and spoken) and confident English communication skills.
- A bachelor’s or master’s degree, ideally in marketing, business, or sports management.
- 1–2 years of experience in a marketing role—experience in sports or swimwear is a plus.
- Strong understanding of marketing principles and go-to-market strategy development.
- Proactive, organized, and solution-oriented mindset with a hands-on attitude.
- Detail-focused, dependable, and driven to deliver results.
- A genuine passion for marketing and the Speedo brand, with a strong desire to learn, grow, and make an impact in a dynamic, international environment.
Employee benefits
- Generous employer-financed company pension scheme
- Flexible working hours: combination of home office and on-site work
- Bike leasing
- EGym
- Employee discount on all Pentland Group brands
- comprehensive group accident insurance
If this sounds like the perfect role, please apply and we’ll be in touch soon.
Don’t meet all the requirements 100%? Then convince us of your skills in your application anyway!
We look forward to getting to know you!
Please sent application to Nathalie Ukens: [email protected]
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