On - Lead – Art Director PAD/Lifestyle - London

Team for Career Site

Marketing

In short

We’re looking for a culturally attuned and visually instinctive Lead Art Director to shape the lifestyle expression of On – across partnerships and product storytelling. From global moments like A list partners to seasonal lifestyle narratives, you’ll blend a fashion-forward edge with our performance roots, translating concepts into compelling visual stories through high-quality creative across channels.
As a key member of the Brand Creative team, you’ll lead with taste, curiosity and clarity – guiding the look and feel of our lifestyle storytelling in collaboration with teams across social, graphic design, retail, product and marketing. This is a hands-on role that

Your mission

– Art direct some of On’s most iconic lifestyle campaign moments – including global campaigns and talent partnerships
– Work across channels from TikTok and social to OOH stills campaign and film direction.
– Translate seasonal concepts into visual stories that resonate with culturally aware, Gen-z and Gen-alpha consumers
– Collaborate closely with copywriters, product teams, retail designers and cross-functional brand partners
– Align with the Senior Lead Art Director on seasonal milestones and brand consistency

Your story

– 5+ years of experience in art direction at a global brand or creative agency, ideally with a focus on fashion, lifestyle or culture.
– A portfolio showcasing fluency in visual concepting from TikTok and social to OOH stills campaign and film direction.
– A sharp portfolio showcasing conceptually brilliant and visually unique art direction across campaigns
– Confident leading shoots, curating talent, locations and collaborators.
– Fluent in visual design principles with strong instincts across photography, film and emerging creative formats
– Comfortable working across large-scale campaign development and fast-paced content creation
– A proactive team player who brings creative optimism and clarity to every collaboration
– Experienced in managing timelines, resources and team dynamics
– Passionate about culture, design and pushing creative boundaries
– Fluent in English, written and spoken

Meet the team

You’ll be part of our Brand Visual Direction team, responsible for shaping the look and feel of the On brand across different touchpoints. We work on a wide range of cross-functional projects – from seasonal campaigns and product storytelling to global brand moments and retail. Our focus is on pushing creative boundaries while ensuring a consistent, elevated visual identity across everything we do.