Arc’teryx - CRM Specialist EMEA (m/f/d) - Garching

If you were in the CRM Specialist – EMEA role now, here are some of the core activities you would be doing:

• Optimizing and localizing CRM campaigns (including email, App push notifications) and enhancements across all European markets in ecommerce countries
• Processing the versioning and localization process of global campaigns across all relevant languages in Europe
• Evaluating and validating featured assets are synced with actual product offers
• Identifying and correcting current language gaps across different email and other messaging types to ensure language coverage
• Supporting the Digital Merchandising team as required during seasonal site launches
• Learning to leverage Salesforce Marketing Cloud and the email marketing tools therein to develop transactional, promotional, and informational content strategies that maximize customer retention, lead nurturing and up-sell programs
• Measuring results and optimizing campaigns to improve deliverability, click rate, opt-out rate, conversion rate, as well as specific business goals around individual campaigns
• Interpreting guest database and guest behavior analytics to optimize LTV strategies.
• Being the European CRM point of contact for the Global Team
• Identifying regional opportunities and establish a model to deliver two regional campaigns per month
• Working with brand marketing and retail for additional local messaging journeys
• Gathering insights to develop understanding of regional and local content and messaging relevancy
• Developing capabilities to create regional/local email campaigns end-to-end
• Supporting in the development of the overall future set up of regional and local CRM capabilities for a higher level of market and guest proximity

Here are some of the things you could be working on in the future:

• Developing regional and local campaigns by leveraging CDP based on audience segmentations
• Building up regional automated journey competences
• Gathering industry insights, benchmarks and sharing updates to ensure a state-of-the art user experience

Are you our next CRM Specialist – EMEA?

• You have 3+ years of experience in digital user experience, ecommerce, and digital marketing and 1-2 years’ experience in email marketing and/or mobile app marketing
• You have a Bachelor’s degree in business administration or a related field
• You have experience configuring and managing campaigns within CRM and marketing automation platforms (i.e. Salesforce Marketing Cloud, Journey Builder, Automation Studio)
• You understand best practices for email creative and templates, segmentation, dynamic content, and A/B testing methodologies to improve channel performance
• You are skilled in HTML/CSS, including coding best practices and rendering troubleshooting
• You are passionate about user experience, always thinking in the shoes of the customer
• You are innovative and creative, with a logical and methodical approach to problem solving
• You are well versed in user experience principles and fundamentals
• You are an effective communicator and are enthusiastic about your storytelling abilities
• You are proactive in identifying the root cause of issues and developing solutions
• You remain highly flexible and adaptable when faced with ambiguity
• You effectively balance autonomy and collaboration
• You inspire breakthrough thinking and continuous improvement
• You seek the best (sometimes not the easiest) solutions, with an unwavering commitment to do what is right
• Your passion for your work is paralleled by your passion for getting outside and living it