INSIDERS with Gilles Galoux CEO at Baouw Today, we’re looking at Baouw, the French organic sports nutrition brand disrupting the industry. To understand how you go from 20 years in food manufacturing to creating an engaged outdoor brand, we sit down with Gilles Galoux, CEO and co-founder. Since its launch in 2017, Baouw has established […]
INSIDERS with Dean Aaron Sievers Community & Event Manager at CEP The running gear market is evolving rapidly as brands push the boundaries between technology and performance. In this dynamic landscape, CEP stands out by bridging medical expertise with athletic innovation. Founded as a compression specialist within the MEDI Group, CEP recently transformed with a […]
INSIDERS with Martin Guillet & Grégoire Puget Marketing Manager & Country Head France at Buff The market for outdoor and trail running accessories is rapidly evolving, with sustainability and product innovation at the forefront. As consumers seek performance and versatility, brands that combine authenticity with modern agility stand out. BUFF, founded in 1992 in Catalonia, […]
By 2026, online sports sales in Europe are projected to exceed €70 billion, making e-commerce the fastest-growing segment of the sporting goods industry. This rapid acceleration reshapes hiring needs: brands must attract digital-first talent, while candidates must develop hybrid skills that blend technology, marketing, and customer experience. The rise of sports e-commerce Between 2020 and […]
INSIDERS with Bart van Driel International Sales Manager Northern Europe for Julbo From a tiny village in the Jura Mountains to outdoor playgrounds all over the world, Julbo has built its reputation by sticking to one thing: protecting eyes and heads, whatever the terrain or the conditions. Founded in 1888, the brand carries a strong […]
In 2026, the sports industry is no longer only competing for market share, it’s competing for talent. Candidates don’t just look for jobs; they look for employers who inspire them. With more than 77% of candidates checking employer brand signals before applying, employer branding is now the most powerful lever in talent acquisition. Why employer […]
Interns and apprentices are the future talent pipeline of the sports industry, yet most companies underestimate their expectations and the impact of early-career development. With more than 36.8% of employees in the sports sector aged 15–29, brands must rethink how they attract, onboard, and retain young professionals. In 2026, the companies that succeed will be […]
Diversity and inclusion (D&I) are no longer HR buzzwords: they are essential drivers of performance, employer attractiveness, and long-term retention. In the sports industry, where 36.8% of the workforce is between 15–29 years old, younger generations expect employers to walk the talk on inclusion. Companies that fail to demonstrate clear commitments lose candidates before the […]
The DACH region, Germany, Austria and Switzerland, represents one of the most strategic labour markets for sports and outdoor brands in Europe. It combines strong purchasing power, technical expertise, proximity to the Alps, and a deeply rooted sports culture. It is also one of the most competitive employment markets in Europe. Unemployment remains low, around […]
INSIDERS with Christoph Engl CEO at Oberalp Group Mountains aren’t just a market for Oberalp. They’re an obsession. A lifestyle. A philosophy that drives every decision from product development to retail strategy. Christoph Engl, CEO of Oberalp Group, leads a portfolio of six mountain-focused brands (Salewa, Dynafit, LaMunt, Evolv, Wild Country, and Pomoca) with one […]