Employee wellbeing in sports companies has moved from a nice-to-have to a strategic priority. Across the sector, from outdoor apparel brands to professional clubs to sports tech firms, HR leaders are investing more deliberately in the physical, mental, and social health of their workforce. And in many cases, sports employers are doing this better than […]
INSIDERS with Bastian Grau Pickleball Specialist at Joola The market for racket sports in Europe is witnessing rapid growth, particularly with the emergence of pickleball as a dynamic and fast-evolving discipline. While paddle tennis currently leads in Europe, pickleball is quickly gaining ground, fueled by a vibrant community, increasing infrastructure development, and strategic partnerships. At […]
US sports brands are moving into Europe faster than ever. The commercial opportunity is clear: a fragmented but maturing market, surging consumer demand for outdoor and performance products, and a talent pool shaped by decades of deep sport culture. But hiring in the European sports industry is not a simple extension of your US playbook. […]
INSIDERS with Eddy Ferhi Head of Marketing France at ASICS Eddy Ferhi’s path to Head of Marketing at ASICS France is anything but conventional. A former high-level ice hockey player turned sales professional, he built a career shaped by intellectual curiosity, a willingness to grow beyond comfort zones, and a deep respect for what it […]
IWhen you are hiring for a sports organisation in Europe, choosing where to post your roles is not a trivial decision. The wrong platform means wasted budget, a flood of off-target applications, and vacancies that stay open longer than they should. The right one puts your roles in front of people who are qualified, motivated, […]
INSIDERS with Christian Schneidermeier Director at European Outdoor Group Christian Schneidermeier spent 25 years at Ortovox, building the iconic mountain sports brand from a niche product into an industry reference. Last year, he took on a new challenge as Director of the European Outdoor Group (EOG), the pan-European organization that brings together brands, retailers, and […]
INSIDERS with Galahad Clark CEO at Vivobarefoot Vivobarefoot was not born from a market opportunity. It was born from a conviction, and a refusal to accept the status quo of the footwear industry. Founded by Galahad Clark, the brand challenges one of the most deeply rooted assumptions in sport and lifestyle: that modern shoes are […]
INSIDERS with Gilles Galoux CEO at Baouw Today, we’re looking at Baouw, the French organic sports nutrition brand disrupting the industry. To understand how you go from 20 years in food manufacturing to creating an engaged outdoor brand, we sit down with Gilles Galoux, CEO and co-founder. Since its launch in 2017, Baouw has established […]
INSIDERS with Dean Aaron Sievers Community & Event Manager at CEP The running gear market is evolving rapidly as brands push the boundaries between technology and performance. In this dynamic landscape, CEP stands out by bridging medical expertise with athletic innovation. Founded as a compression specialist within the MEDI Group, CEP recently transformed with a […]
INSIDERS with Martin Guillet & Grégoire Puget Marketing Manager & Country Head France at Buff The market for outdoor and trail running accessories is rapidly evolving, with sustainability and product innovation at the forefront. As consumers seek performance and versatility, brands that combine authenticity with modern agility stand out. BUFF, founded in 1992 in Catalonia, […]