Chinese investors are acquiring Mammut, Lowe Alpine and PUMA stakes. Explore the strategic drivers behind this ownership shift and what it means for the industry and your career perspectives.
Running’s golden age, Asian groups eyeing European brands and the jobs that will matter next: a Board member’s read on the footwear market.
INSIDERS with Clemens Zehetner, Head of Europe and Managing Director COROS Clemens Zehetner, Head of Europe at COROS, on scaling a sports tech brand across Europe, one local team at a time. The sports tech market is rapidly evolving, with athletes and enthusiasts demanding ever more sophisticated tools for performance and adventure tracking. In this […]
France, Germany, and the United Kingdom form the three largest sports job markets in Europe. Together, they employ hundreds of thousands of professionals across retail, wholesale, e-commerce, manufacturing, and sportswear. In 2022, these markets continue to grow, but each with its own dynamics, talent shortages, and opportunities. Market size & growth Germany remains Europe’s largest […]
Kylian Mbappé leaving Nike after 20 years was always going to make headlines. But the most interesting part of the deal may not be the athlete changing brands. It is what On is trying to build around him.
Artificial intelligence is reshaping how organisations hire, and the sports sector is no exception. From automated CV screening at major sporting goods companies to AI-powered candidate matching on specialist job platforms, the technology is moving fast and HR teams are trying to keep up. AI talent acquisition in sports is no longer a future scenario. […]
Sports retailers are facing unprecedented pressure — not only from consumers but from the talent market. With annual turnover rates above 60% in some European retail chains and rising expectations among younger employees, hiring and retention have become strategic business priorities. In 2026, retailers must rethink how they attract, develop, and retain their teams. The […]
Decathlon has signed a letter of intent for 50% of Sport 2000 France. Here is what the deal means for the balance of power in French sporting goods retail — and for talent.
Puma and Nike have released thousands of experienced professionals into the European market while challenger brands hire selectively. Here is what the split means for your career.
In the sports industry, talent doesn’t just respond to job offers. It responds to brands that feel alive, credible, and connected to the culture of sport. That’s why employer brand promotion in the sports sector has become one of the most strategic levers for clubs, federations, agencies, equipment manufacturers and sports tech companies competing for […]