Artificial intelligence is reshaping how organisations hire, and the sports sector is no exception. From automated CV screening at major sporting goods companies to AI-powered candidate matching on specialist job platforms, the technology is moving fast and HR teams are trying to keep up. AI talent acquisition in sports is no longer a future scenario. […]
Sports retailers are facing unprecedented pressure — not only from consumers but from the talent market. With annual turnover rates above 60% in some European retail chains and rising expectations among younger employees, hiring and retention have become strategic business priorities. In 2026, retailers must rethink how they attract, develop, and retain their teams. The […]
Decathlon has signed a letter of intent for 50% of Sport 2000 France. Here is what the deal means for the balance of power in French sporting goods retail — and for talent.
Puma and Nike have released thousands of experienced professionals into the European market while challenger brands hire selectively. Here is what the split means for your career.
In the sports industry, talent doesn’t just respond to job offers. It responds to brands that feel alive, credible, and connected to the culture of sport. That’s why employer brand promotion in the sports sector has become one of the most strategic levers for clubs, federations, agencies, equipment manufacturers and sports tech companies competing for […]
Sports industry talent retention has become one of the most pressing issues facing HR and leadership teams across the sector. The pattern is consistent: a high-performing marketing manager with five years at a sports brand takes a role at a tech company. A performance analyst leaves a professional club for a consultancy. A commercial director […]
A new generation is entering the workforce, and sports companies are going to have to work harder to attract them. Gen Z, born roughly between 1997 and 2012, is now the fastest-growing segment of the global talent pool. They are digital natives with high expectations, and they are not afraid to walk away from employers […]
The employer value proposition has become one of the most used phrases in HR strategy. It’s also one of the most poorly executed. Most EVPs look like a list of company values copied from a website, dressed up with a few photos of team events and a quote from the CEO. They don’t attract the […]
Most organisations that struggle to fill roles in sport are not struggling because the talent does not exist. They are struggling because they are posting in the wrong places, measuring the wrong things, or using platforms built for a different audience entirely. Knowing where to post sports jobs is one of the highest-leverage decisions in […]
If you’re a sports organisation relying solely on job boards to attract talent, you’re already behind. Posting jobs is a tactical move. But in a sector where passion drives career decisions and competition for skilled professionals is intensifying across Europe, transactional hiring is no longer a viable strategy on its own. The sports industry has […]