VF Corporation - Senior Manager, Retail Marketing (Timberland EMEA) - Stabio

Timberland EMEA is looking for an exceptional Senior Manager, Retail Marketing to join our EMEA Marketing team based in Stabio, Switzerland

Founded in 1973, Timberland® is a global outdoor lifestyle brand. Best known for its original yellow boot designed for the harsh elements of New England, Timberland today offers a full range of footwear, apparel and accessories for people who value purposeful style and share the brand’s passion for enjoying – and protecting – nature.   

At the heart of the Timberland brand is the core belief that a greener future is a better future.  This comes to life through a decades-long commitment to make products responsibly, protect the outdoors, and strengthen communities around the world.   

Let’s Talk about the Role

You as Senior Manager, Retail Marketing will lead the strategic development and execution of retail marketing initiatives that elevate Timberland’s brand presence and drive consumer engagement across EMEA retail channels.

You will be responsible for shaping and executing the retail marketing strategy across full-price stores and outlets. You will ensure that every consumer touchpoint reflects Timberland’s brand values, drives traffic, and enhances conversion. You will collaborate cross-functionally to deliver premium, consistent, and locally relevant retail experiences that support business growth and brand heat.

How You Will Make a Difference

You will achieve this by:

• Driving the execution of the seasonal brand communications calendar and in-store activation strategy across DTC environment in EMEA. You will lead the development and execution of a cohesive retail marketing calendar that aligns with global brand priorities and regional objectives. This includes planning and rolling out seasonal campaigns, product launches, and key brand moments across all EMEA retail formats. You will create an activation plan tailored to local market needs while maintaining brand consistency, driving footfall, and enhancing consumer engagement
• Building compelling consumer journeys through Visual Merchandising, CRM and loyalty program initiatives. You will design and implement integrated consumer journeys that connect physical and digital touchpoints. From impactful window displays and in-store storytelling to personalized CRM campaigns and loyalty program activations, you’ll ensure that every interaction reinforces Timberland’s brand values and deepens consumer connection.
• Creating premium store environments through windows, POS and store design. You will oversee the adaptation of global creative concepts for EMEA retail landscape and lead execution of all in-store visual elements, including seasonal window campaigns, point-of-sale materials, and store designs. Working closely with creative and production teams, you’ll ensure that each store environment reflects Timberland’s premium positioning and product storytelling—creating immersive spaces that inspire and convert.
• Fostering collaborations across marketing, merchandising, store operations and global team.
• Collaborating with creative and production partners to bring brand stories to life in-store. You will manage external agencies and internal creative teams to develop and execute high-quality retail assets. From concept to installation, you’ll ensure that all creative output is on-brand, on-time, and on-budget.
• Leading the execution of internal brand events.
• You will play a central role in organizing and delivering key internal events such as Go-To-Market (GTM) sessions and Brand Meetings, critical for aligning cross-functional teams, sharing strategic direction, and inspiring execution across the region.
• Improving performance through data-driven insights and analysis. You will establish clear KPIs for retail marketing initiatives and lead the analysis of campaign performance. By leveraging consumer insights, traffic data, and sales metrics, you’ll identify opportunities for optimization and innovation.

Skills for Success

You should be a strategic and creative retail marketer with a passion for brand storytelling and consumer experience, with:

• The ability to lead cross-functional projects in a fast-paced environment.
• The capability to translate brand strategy into impactful in-store experiences
• An understanding of retail dynamics, consumer behavior, store design and visual merchandising principles.
• Pro-active and get things done mentality and ability to work under pressure
• An expertise in managing creative productions and store design.
• Business acumen – bridge brand and commercial goals.
• A knowledge of CRM dynamics and loyalty program.
• A keen interest in the evolving retail landscape
• Strong communication and presentation skills to influence stakeholder at all levels.
• Fluency in English. Additional European levels are a plus.

A formal education and subsequent University Bachelor or master’s degree in Marketing, Economics, Communication or equivalents are nice to have, but we are most interested in your total experience and professional achievements.

VF is a global apparel company connecting people to the lifestyles they cherish through our family of iconic brands. At the heart of our journey lies our purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

• A supportive feedback-based culture where respect and integrity guide us in what we do
• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
• Be part of an iconic lifestyle brand in a multi brand, multi countries organization
• On site gym offering health and well-being initiatives
• A discount card with 50% on all VF brands
• Break out areas offering complimentary hot drinks

Free to Be, Inclusion & Diversity 

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.