On - Senior Lead – Visual Merchandiser - Shanghai

Team for Career Site

Marketing

In short

As the Senior Lead – Visual Merchandising APAC, you will define and elevate On’s in-store visual merchasing experience across the region, driving innovation in visual storytelling and retail excellence. Your leadership will shape the future of our brand’s physical presence, ensuring every store delivers a compelling and cohesive brand experience.

Your mission

– Strategic Leadership: Develop and execute APAC-wide VM strategies, ensuring alignment with global brand vision while adapting to regional market nuances.
– Team Development: Lead, mentor, and inspire high-performing VM teams across APAC, fostering creativity and operational excellence.
– VM Innovation: Spearhead mannequin styling, display concepts, and zoning plans for diverse store formats, ensuring consistency and impact.
– Guideline Excellence: Oversee the creation of seasonal, campaign, and special project VM guidelines, optimizing execution across all markets.
– Cross-Functional Collaboration: Partner with Brand Experience (BX), Product Merchandising, Commercial, and Creative Studio teams to ensure seamless, high-impact retail execution.
– Training & Enablement: Develop VM toolkits, workshops, and training programs to elevate execution standards and efficiency across APAC.
– Retail Storytelling: Build and nurture a community of VM specialists, challenging them to push creative boundaries and deliver exceptional in-store narratives.

Your story

– 8+ years of Visual Merchandising leadership, with a proven ability to develop and execute innovative VM strategies.
– A strong portfolio showcasing expertise in mannequin styling, retail zoning, and display innovation for premium/lifestyle brands.
– Deep APAC retail knowledge—understanding consumer behavior, market trends, and regional retail dynamics.
– Exceptional leadership—experience building and inspiring teams across diverse markets in a matrixed organization.
– Creative problem-solving—a strategic yet hands-on approach to VM, balancing brand aesthetics with commercial impact.
– Stakeholder mastery—ability to collaborate with cross-functional teams, agencies, and external partners to deliver excellence.
– Agility & adaptability—thrives in fast-paced environments, with a willingness to travel (~20%) across APAC.
– Fluency in English (written & spoken)

Meet the team

We are a Brand Experience team consisting of Architects, Interior designers, Producers, Production specialists, and Visual merchandisers covering topics related to our own retail, wholesale and Franchise at On. Our goal is to deliver a premium and innovative experience to our customers across the market.