Patagonia - CRM & Marketing Technology Analyst (f/m/d) - Amsterdam

Patagonia is an outdoor apparel company founded in 1973. At a time when all life on earth is under threat of extinction, we aim to use the resources we have—our business, our investments, our voice and our imagination—to influence changes needed to protect our planet. A registered B Corporation and founding member of 1% for the Planet, Patagonia is recognised internationally for its commitment to product quality and environmental activism, contributing over $145 million in grants and in-kind donations to thousands of grassroots environmental groups around the world.

Your role:

We are in business to save our home planet. As our CRM & Marketing Technology Analyst, you will champion the use of customer data at Patagonia, making it accessible and useful for teams across the company. You’ll be enabling our customer acquisition and retention efforts by managing and optimizing our entire marketing tech stack — from CRM automation to paid media. You will translate business needs into technical requirements and facilitate collaboration between data users and other analytics and data engineering teams.

Main tasks:

• Own the day-to-day operation and continuous evolution of Patagonia’s Customer Data Platform (CDP), including partnering closely with data engineering teams on appropriate data architecture, integration, and validation.

• Based on business needs, create a CDP technical roadmap and lead scoping and share-out conversations with business stakeholders. Manage the implementation of the roadmap.

• Partner with internal Technology, Reporting, and Analytics teams on data standardization and governance efforts for customer data; serve as the internal company expert on customer data.

•  Support the requirements gathering and development of data models that enable customer analytics and insights

• Drive adoption of customer data across the organization through workshops and demos, and proactively identify new opportunities and use cases for customer data.

• Manage and optimize our marketing tech stack – oversee the selection, implementation and maintenance of marketing technologies & ensure seamless data integration with existing systems (CDP, ESP, analytics tools, ad platforms.) Implement, monitor and troubleshoot tracking pixels, tags and server-side tracking to enhance campaign effectiveness, support with feed integrations.

• Support A/B testing and experimentation for both paid media and CRM campaigns.

• Maintain attribution models and ensure accurate reporting of digital marketing performance

• Ensure GDPR compliance across all marketing technologies

What we’re looking for:

• An inclusive mindset

• 5+ years of experience in hands-on CDP & marketing stack technical management

• Experience in working with SQL, including writing queries, managing databases, and optimizing performance. A strong understanding of SQL syntax, data manipulation and database structures is essential.

• Strong hands-on experience with CRM platforms (Amperity, Salesforce etc.) and marketing automation tools (Klaviyo, Salesforce Marketing Cloud, Braze, or similar).

• Experience with Snowflake; familiarity with DBT and PowerBI (or other data visualization tools)

• Experience with Google Tag Manager, GA4 and social media ad platforms (Google Ads, Microsoft Ads, Pinterest, Snapchat, Reddit)

• Familiarity with marketing attribution reporting tools (Measured, Billy Grace or similar).

• Good understanding of GDPR and data compliance requirements.

• A communicative person who values building strong relationships with colleagues and partners, enjoys mentoring and guiding others; can explain complex topics in simple terms to people with varying technical abilities.

• Comfortable with ambiguity, asks thoughtful questions, and helps to refine business requests into clear, actionable next steps.

• Fluent in English, other languages are a plus.

• A love of the outdoors

• An interest in saving our home planet and making a positive impact through your work

Other important details:

• This is a Full-time position based in Amsterdam

• We have a hybrid work model, working from home for maximum 3 days per week

• We strive to make unbiased decisions and to offer a great experience to every person who applies for a role at Patagonia. Our interviews include standardised questions that focus on the aspects that are important for success in the role. For this role there will be also a practical assignment where you can showcase your skills

• To find out more about what we offer our employees click here: https://eu.patagonia.com/nl/en/what-we-offer/

At Patagonia, we commit to becoming an anti-racist company that leads by example. This means doing the work to be inclusive and equitable, across all aspects of our business.

Every person who applies to join Patagonia receives equal employment opportunities, and we value a welcoming environment where each member of our EMEA team feels included, respected and empowered, regardless of their race, colour, religion, gender, gender identity or expression, sexual orientation, civil status, national origin, disability or age.

At Patagonia, we strive to have inclusive representation within our organisation and embrace a diverse mix of talent to contribute to our culture. We actively seek applications from Black and People of Colour (BPOC) and other underrepresented groups.

As we are in business to save our home planet, we can only do this together.

Please make sure that your CV and cover letter are in English.

Disclaimer for recruitment agencies:

Thanks for your interest in supporting us for this role, but we don’t accept unsolicited CVs from recruitment agencies