Remember the days when E-Commerce and Online Marketing used to be mutually exclusive? Nowadays, both departments are often completely entwined in a full-force digital team. Over the last two years, Eastpak, part of VF Corporation, is one of those brands setting their strategy to focus on digital-first. Their employees in Online Marketing and E-Commerce have […]
Wouldn’t it be nice if outdoor brands shared concrete strategies on doing good for the environment? Sharing insights into new technologies of producing materials more eco-friendly? Together, ensuring that carbon emissions decrease a lot faster, and product development becomes more and more sustainable to combat climate change. It’s a mission already realized across nations, with […]
There’s three things about working in retail that you can learn from David Brown: Managing a retail team only works when you see yourself as one of them The right attitude is more important than experience Purpose in your career can influence your whole life As General Manager of Timberland’s new Purpose-Led Flagship Store in […]
You might ask yourself: How exactly does a sketch from a Designer turn into a real product? As we just have a very general answer to this question ourselves, we passed it on to an expert in this field.Hermin Uzer, Head of Product Development of Napapijri since 2011, translates design ideas and transforms them into […]