The Wholesale digital Marketing Manager is responsible for developing, managing and implementing best in class marketing support for the top digital accounts across EMEA with the focus on pure players like Zalando and Amazon. From planning to execution: enhance consumer experience to gain market share and stand out from the competition. This role requires a proven track record in building strong brands by delivering fully comprehensive digital marketing plans / initiatives to drive sell through and customer satisfaction. The objectives of this role are to strengthen brand health metrics, improve MROI results, increase sell through and make the brand a favoured partner for our top digital accounts across EMEA. PRIMARY ACCOUNTABILITIES – Drive and own “Go to market” strategy for our digital accounts to drive growth across the marketplace – Manage and execute marketing strategies, tactics, campaigns, tools and initiatives for the top digital accounts to fuel demand, raise brand awareness / engagement, drive traffic and increase conversion. – Build strategic relationship with all key functional stakeholders, like Sales Strategic Account Director / Key Account Manager / Marketing / Product and leverage our strategies and performance on monthly, quarterly and yearly basis. – Track Top digital accounts marketing activities / results and leverage insights to continuously improve Top digital accounts marketing solutions and drive revenue growth. – Manage and own Top digital accounts marketing budgets to maximize ROI and achieve financial plans. Track and monitor budget on a monthly basis to ensure compliance with company approved numbers. – Academic: University Degree or equivalent, preferably in Business or economics. – Experience: Must have a minimum of 5-6 years of digital marketing / strategic account management for FMCG or major sports brand. – Deep understanding of The North Face brand with a passion for the outdoor and athletic industries. – Language skills: Fluent in English (both written and spoken). Notions of German, French, Spanish and Italian would be a plus.
About VF Corporation
Organized in 1899, VF Corporation is a global leader in the design, manufacture, marketing and distribution of branded lifestyle apparel, footwear and accessories. Our highly diversified portfolio of brands spans multiple geographies, product categories, consumer demographics and sales channels. VF relies on its Powerful Brands, Powerful Platforms, One VF approach to business to support its brands, maintain its competitive edge and drives a winning company culture.