Paid Social & Display Specialist – SALOMON NORTH AMERICA

Job Description

Salomon is seeking a Paid Media Specialist to generate qualified traffic to Salomon.com and support the acceleration of our ecommerce business. The Paid Media Specialist will ensure paid social and display campaigns are executed flawlessly across US and Canada and support the development of the social and display strategy across Growth Marketing, Ecommerce, and Brand functions.

• Plan, execute, and optimize all paid digital campaigns from conception to launch on paid social by aligning consumer profiles, online behaviors and interests to applicable audiences to reach direct response KPIs and current business needs
• Support the planning and optimization of display and video networks
• Leverage platform pixels to track, measure, audit, and analyze campaign success, using performance signals to inform continuous optimizations
• Effectively manage campaign expenses by pacing to budget and estimating weekly costs
• Set up, organize, and troubleshoot product catalogs in feed management tool and in dynamic campaigns
• Brief local and creative teams on asset needs to ensure creative best practices are upheld across platforms
• Drive paid social and display innovation within the team – identify testing opportunities, spearhead new betas, keep abreast of market trends and developments from new and existing platforms
• Develop and deliver reports to internal stakeholders at agreed upon intervals (weekly, monthly, etc), demonstrating channel, audience and creative-based value in delivering KPIs
• Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors)
• Define & execute lead acquisition strategy across paid platforms in NAM in close collaboration with our Acquisition Specialist

 

Qualifications

 Required Experience: 1-2+ years of experience with executing paid social campaigns. Agency experience is a plus.

‍ ‍  Education: B.S. in Marketing or related field

Skills:

• Hands-on bid based buying and optimization
• Industry certifications such as Meta, TikTok Ads Academy
• Operational knowledge of Meta, DV360, Campaign Manager and other DSPs
• CTV, DOOH experience a plus 
• KPI tracking, analysis, reporting (attribution) using tools such as Adobe Analytics, PowerBI, Tableau
• Proficiency in Microsoft Office including Excel, Word and PowerPoint
• Attention to detail, especially during complex campaign executions, with outstanding follow-through, organizational and time management skills
• Able to work independently and communicate with multiple teams and levels
• Understand and integrate the needs of internal/external stakeholders to respond adequately in line with the interest of the company
• Demonstrate passion and personal investment to develop our brands and products
• Available to work occasionally on evenings and weekends to peak commercial periods (ex: Black Friday)
• Respect corporate values and the duty of confidentiality
• Ability to work as a team member and to collaborate in a fast-paced environment

 

Additional Information

What We Offer

• Hybrid work schedule; in office Tuesday-Thursday and remote Monday and Friday
• A generous PTO policy, plus 16 paid annual holidays and 2 floating holidays
• Half-day Fridays for 6 months of the year
• A yearly allotment of free product, plus an exceptional employee discount on all of our products and our sister brands (Arc’teryx, Armada, Atomic, Wilson)
• “Powder Bell” powder days throughout the winter season
• Free gym membership and resort season pass
• Opportunities to engage in the community and with industry partners

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• While performing the duties of this job, the employee is regularly required to talk and hear. The employee is frequently required to sit, stand and walk. The employee must occasionally kneel, stoop, crouch, twist and lift to 30 pounds, with or without accommodations.
• Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus.
• The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• The noise level in the work environment is usually moderat