VF Corporation is looking for Marketing Cloud Specialist with tangible experience gained preferably within the sportswear, fashion, or apparel industries to join our Digital Media team in Stabio, Switzerland.
Let’s talk about the role!
As a Marketing Cloud Specialist, you will be responsible for:
Support a transition from mass mailing to 1:1 Journeys enhancing personalized communications that foster customer engagement.
Campaign execution, deploy eMail campaigns, Test sends, A/B tests and setup all Automation Studio features
Apply audience segmentation and personalization.
Build, develop and maintain customer journeys, fully manage any Journey Builder activity to create new triggers and edit existing journeys to continuously enhance customer engagement and drive eCommerce revenue.
eMail performance analysis, monitor eMail KPI’s, build dashboards to share insights with marketing teams and identify opportunities to optimize results (Open Rate, Click Rate, Conversion Rate).
Oversee eMail marketing across brands, act as expert consultant for the brands, lead trainings, identify best practices, share & re-apply.
Provide first level support to marketing teams and external agencies that are using Salesforce Marketing Cloud.
Skills for success:
At least 1 year experience with Salesforce Marketing Cloud
In depth knowledge of eMail marketing best practices, message design, subscriber, and data management
Experience with CSS and HTML for eMail creation
Basic photo editing skills is a plus
Consulting experience is a plus
Bachelor’s degree in Marketing, Business, or related field (preferable)
Certification of Salesforce Marketing Cloud Email Specialist or Salesforce Marketing Cloud Consultant
Any other digital marketing certification is a plus
Fluent in English with solid writing and oral skills (German, French, Italian is a plus)
Demonstrated analytical and quantitative skills
First class attention to detail
Demonstrated ability to learn quickly, be a team player, and manage change effectively
Possess an innovative, problem-solving, and solutions-oriented mindset
What's in It for You?
Career ownership, enabling you to build your knowledge and experience across different brands and even different countries
A supportive feedback-based culture where respect and integrity guide us in what we do
Tailored training. From a thorough induction to ongoing online and face-to-face training, we are committed to helping you grow, both professionally and personally
An inclusive environment where people of diverse backgrounds, lifestyles and nationalities love working together
About VF Corporation
Organized in 1899, VF Corporation is a global leader in the design, manufacture, marketing and distribution of branded lifestyle apparel, footwear and accessories. Our highly diversified portfolio of brands spans multiple geographies, product categories, consumer demographics and sales channels. VF relies on its Powerful Brands, Powerful Platforms, One VF approach to business to support its brands, maintain its competitive edge and drives a winning company culture.