VF Corporation is looking for Marketing Cloud Specialist with tangible experience gained preferably within the sportswear, fashion, or apparel industries to join our Digital Media team in Stabio, Switzerland.

Let’s talk about the role!

As a Marketing Cloud Specialist, you will be responsible for:

  • Support a transition from mass mailing to 1:1 Journeys enhancing personalized communications that foster customer engagement.

  • Campaign execution, deploy eMail campaigns, Test sends, A/B tests and setup all Automation Studio features

  • Apply audience segmentation and personalization.

  • Build, develop and maintain customer journeys, fully manage any Journey Builder activity to create new triggers and edit existing journeys to continuously enhance customer engagement and drive eCommerce revenue.

  • eMail performance analysis, monitor eMail KPI’s, build dashboards to share insights with marketing teams and identify opportunities to optimize results (Open Rate, Click Rate, Conversion Rate).

  • Oversee eMail marketing across brands, act as expert consultant for the brands, lead trainings, identify best practices, share & re-apply. 

  • Provide first level support to marketing teams and external agencies that are using Salesforce Marketing Cloud.

Skills for success:

  • At least 1 year experience with Salesforce Marketing Cloud

  • In depth knowledge of eMail marketing best practices, message design, subscriber, and data management

  • Experience with CSS and HTML for eMail creation

  • Basic photo editing skills is a plus

  • Consulting experience is a plus

  • Bachelor’s degree in Marketing, Business, or related field (preferable)

  • Certification of Salesforce Marketing Cloud Email Specialist or Salesforce Marketing Cloud Consultant

  • Any other digital marketing certification is a plus

  • Fluent in English with solid writing and oral skills (German, French, Italian is a plus)

  • Demonstrated analytical and quantitative skills

  • First class attention to detail

  • Demonstrated ability to learn quickly, be a team player, and manage change effectively

  • Possess an innovative, problem-solving, and solutions-oriented mindset

What's in It for You?

  • Career ownership, enabling you to build your knowledge and experience across different brands and even different countries

  • A supportive feedback-based culture where respect and integrity guide us in what we do

  • Tailored training. From a thorough induction to ongoing online and face-to-face training, we are committed to helping you grow, both professionally and personally

  • An inclusive environment where people of diverse backgrounds, lifestyles and nationalities love working together

About VF Corporation

Organized in 1899, VF Corporation is a global leader in the design, manufacture, marketing and distribution of branded lifestyle apparel, footwear and accessories. Our highly diversified portfolio of brands spans multiple geographies, product categories, consumer demographics and sales channels. VF relies on its Powerful Brands, Powerful Platforms, One VF approach to business to support its brands, maintain its competitive edge and drives a winning company culture.