The core of the Marketing Operations Specialist role will be to gather regional needs and ensure operational marketing requirements are coordinated/communicated in line with the GTM process across all regions.
* Coordinate the Global e-com aligned shooting and Digital sales organizer imagery;
* Optimize Zoo platform alignment with the global/regional needs;
* Provide guidance and support to the Global Marketing team following the Creative Vision governance;
* Manage hang-tags and packaging – implement the creative vision in hang-tags and packaging;
* Assemble guidelines which promote Kipling values and create consistency to bring higher-quality and brand experience;
* Maintains & populates on a timely manner the digital asset platform – Zoo – while communicating respectively with the regions;
* Evolve our brand creative process by optimizing our internal platform the Zoo;
* Work cross functionally and cross regionally to ensure excellent execution of the global assets;
* Manage process flow with graphical designer and potential freelancers;
* Project manage our brand GTM process with cross functional departments at Kipling HQ;
* Drive on time global e-com shooting ensuring the lifestyle imagery & product styling is within the Kipling look & feel;
* Reinforce a test & learn environment especially for the e-com & DSO projects;
* Drive the DSO Seasonal shoot, ensuring high quality assets;
* Collaborate with product & supply chain on the hang tag initiative.
* Bachelor’s degree in Marketing, Business, or a related field
* 1+ years of marketing experience
* Experience in a sales, marketing, or sales administration role
* Experience working in a B2B or B2C environment in a sales, marketing, or related role
* Experience with Windows OS and MS Word, Outlook, and PowerPoint
* Excellent written and oral communication skills in English required
* Demonstrated capacity to thrive in a fast paced workplace and deal with ongoing change and ambiguity
Kipling® the global accessories brand embodies a carefree spirit by pioneering its trendy, functional, pop-up colors patterns. Kipling® collections make every day a little bit more joyful.