Department: EMEA – Marketing
Reports to: Manager, Retail & Trade Marketing – EMEA
Location: Garching, Munich, Germany
Your Opportunity at ARC’TERYX:
As Key Accounts Marketing Coordinator – EMEA, you will be responsible for the development and implementation of marketing tactics with a focus on digital and community activations, to deliver the best-in-class consumer experience for our guests. You will support the Trade Marketing Team with key account focused trade marketing projects to deliver an integrated, consumer centric marketing campaigns execution across EMEA. You will report on ROI of the implemented tactics with the appropriate KPIs and help to drive strategic choices around content, direction and process.
This role is based out of our Garching, Munich office and is a temporary contract until approximately September 2024, subject to change.
Meet Your Future Team:
The Retail & Trade Marketing Team is responsible for developing and implementing trade marketing plans for our wholesale partners in EMEA, focusing on digital marketing activations and community engagement. The team works closely with the Community, Communications, Sports Marketing and Commercial Teams in EMEA, with Brand Stores Teams in European Epicenters, as well as with the Brand, Retail Marketing and Community teams at the HQ in Vancouver, Canada.

If you were the Key Accounts Marketing Coordinator – EMEA now, here are some of the core activities you would be doing:

  • Implementing brand and seasonal marketing campaigns at key accounts in full alignment with sales terms, joined marketing plans and KPIs, while delivering on time, on brand and on budget
  • Delivering seasonal marketing assets as planned and in a timely manner, including social and digital assets, copies, imagery, and videos
  • Liaising with key accounts’ marketing teams to monitor proper usage of the brand’s assets and foster highest return-on-investment and service level for the planned activations, funnelling market feedback regarding assets usage and best practices
  • Documenting seasonal campaign implementations and community initiatives performance and KPI achievement through ad-hoc dashboards and reports
  • Assisting in the creation of a reporting process and analysis of data dashboards for data-driven marketing planning for the following season
  • Leveraging Trade Marketing activations to grow Arc’teryx regional channels and CRM databases
  • Developing and executing community events at key accounts, both in digital and physical spaces, including their promotion and reporting
  • Identifying marketing opportunities through regular communications with key accounts and the commercial team
  • Owning and managing assigned budget lines

Here are some of the things you could be working on in the future:

  • Elevating guests experiences to retail standards while increasing our reach with key accounts
  • Fostering market readiness in epicenters
  • Localizing brand contents to foster brand consideration from new and existing guests

Are you our next Key Accounts Marketing Coordinator – EMEA?

  • You have a Bachelor’s Degree or post-secondary education in a related field
  • You have 2+ years experience in trade and/or retail marketing, preferably in the outdoor industry and/or at a lifestyle brand
  • You are confident in developing trade marketing plans and implementing brand assets and campaigns, especially in the digital space, and in analyzing and reporting their performance
  • You have experience in organizing events and community programs
  • You have a strong direct-to-consumer marketing knowledge and a deep understanding of the consumer journey, to drive sell-through and customer satisfaction
  • You are self-motivated, interested in learning new skills and willing to research and gain industry knowledge that will support the success of the Trade Marketing Team
  • You have impressive organizational skills and a strong attention to detail
  • You are able to manage and prioritize multiple projects with tight deadlines
  • You have strong project management and budget management skills
  • You are a strong communicator who can work with cross functional teams from other channels of the business
  • You have exceptional presentation and written communication skills in English, and you are proficient in another European language (German is a plus)
  • You are proactive in identifying the root cause of issues and developing solutions
  • You remain highly flexible and adaptable when faced with ambiguity
  • You are able to balance autonomy and collaboration
  • You inspire breakthrough thinking and continuous improvement
  • You seek the best (but sometimes not the easiest) solutions, with an unwavering commitment to do what is right
  • Your passion for your work is paralleled by your passion for getting outside and living it
Equal Opportunity
Arc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance. 
Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.  
All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.
Design your Purpose. Live our Values. 
DISRUPTIVE EVOLUTION. Design your future through challenge, experimentation, and inspiration.
COMMIT. Set and deliver on bold objectives as we collectively raise the bar.
LIVE IT. Deepen your connection to nature and live your most purposeful life. 
LEAVE IT BETTER. Create a better world, together.
Job Overview
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