ECommerce Marketing Manager

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.

JOB MISSION:

As Ecommerce Marketing Manager, you will be defining and managing the ecommerce marketing budget and be responsible for performance and content marketing, go-to-market plan of the site and channel campaigns and setting the vision for the next level ecommerce marketing by managing a team of dedicated and inspired individuals. You will need to take ownership of all digital communication channels, be a key decision maker and lead the change in harnessing digital channels to delight, engage and convert users. We are looking for a commercial marketeer; someone who is data driven and results orientated and takes a proactive approach in finding creative ways to generate leads and conversion.

We’re looking for a highly commercial, strategic and versatile Ecommerce Marketing Manager within the EMEA Direct to Consumer organization headquartered in Houthavens in Amsterdam and working across all the EMEA websites. Reporting into General Manager Ecommerce and leading 3 direct reports, a team of six (potentially eight by the of the year) and several performance marketing and creative agencies, the role is responsible for building the best in class ecommerce marketing strategy and vision that consists of traffic acquisition, content production and digital go-to-market strategy to create strong customer experience and exceed the ecommerce targets.

MAJOR ACCOUNTABILITIES:

• Building, budgeting, implementing and executing New Balance websites’ traffic acquisition strategy, performance marketing campaigns and go-to-market plans in alignment with our financial revenue and ROAS targets, whilst maintaining a clear focus on our Global brand and consumer strategy.
• Managing a team of external and internal performance marketing and content production specialists and agencies (Paid Search, Affiliate, SEO, Display, Paid Social, Creative) and making sure we are prioritising long term projects effectively and maximize the resource within the agencies
• Collaborating with Ecommerce Trade, Operations, Analytics and CRM teams to integrate ecommerce priorities to digital marketing strategy and build an ecommerce marketing strategy that is commercial and delivers strong brand experience
• Taking the lead on region-wide projects and events, and providing ecommerce and digital marketing perspective for best in class consumer experience
• Testing, reporting, optimizing, and analysing channel performance to identify key levers and opportunities for improvements
• Understanding internal and external consumer and commercial drivers influencing content, collaborating with Global Ecommerce and Regional Brand Marketing teams to orchestrate and drive all aspects of digital content (e.g. imagery, video, GIF, copy) and landing page experiences
• Collaborating with local marketing teams to create upper/lower funnel marketing efficiency and ensuring ecommerce and country marketing plans are aligned
• Collaborating with Retail team to lead the strategy for driving traffic to our stores through digital channels
• Working with external partners Google & Meta to collect and understand consumer insight and opportunities, especially during peak moments.
• Reporting the regional learnings and insights back to Global and Regional stakeholders within Ecommerce, Marketing and Product teams

REQUIREMENTS FOR SUCCESS:

• 8+ years of experience in directly managing digital performance media channels, focused on PLA, Paid Social, Affiliates, Paid Search, Retargeting, Display and SEO, preferably in a retailer or in an agency
• 3+ years of people management experience and demonstrated leadership abilities
• Highly commercial and affinity with ecommerce trade metrics such as sell through, week cover and inventory
• Excellent analytical skills, including proficiency in using web and data analytics tools
• Strong history of managing tactical and strategic direct-response media objectives in a digital-first organization
• Excellent presentation skills, ability to communicate your ideas and convince an audience using data and visual storytelling
• Agile and proactive, ability to respond changing market conditions and consumer behaviour
• Experience in brand management and media buying is preferred
• Fluent in English, other European languages are an advantage
• Clear understanding of, and passion for, sneaker/fashion/youth culture and sports and a natural brand guardian

Equal Opportunity Employer:

New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment.  We are an equal opportunity employer and support a culture of diversity and inclusion.

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