Overview

We’re looking for an outstanding Digital Marketer with email and GTM focus to join our Kipling Digital marketing team in Antwerp, Belgium.

Let’s talk about the role!     

As our Digital Marketer you will support the EMEA marketing activities and focus on Kipling.com

You will create emails for our European fans, support Go to Market (GTM) creations & in season delivery of pack shots, model shots and campaign assets to different channels and teams.

Your input will be key.  You will create, update, implement Kipling’s email marketing process and strategy with creative support of our team members.

By joining our team as a digital marketeer on a daily basis you will:   

  • Manage the email campaigns in Sales Force by creating, localising, implementing and updating the European campaigns with creative support from the content team and CRM lead.
  • Create and execute automated marketing workflows, including transactional, lifecycle and upsell messages.
  • Lead GTM execution and delivery during the season. You lead content needs for email, website, media (display, paid social) etc for Kiplign.com, Amazon, Bol.com, Zalando, QVC etc
  • Guard our planning & deadlines in close collaboration and communication with other teams
  • Lead the online packshots and product description process

What you need to succeed?

 You will have a mobile-first mind-set to maximize usability and deliver an efficient and visually compelling user experience that drives engagement and conversion. You take exceptional pride in your work and are committed to the craft. Furthermore by:

  • You have first experience within digital marketing and/or email marketing
  • You are enthusiastic and creative
  • You like variety and challenge
  • You understand industry best practices related to web design and development
  • You stay up to date with current trends and developments within the digital marketing field
  • Knowledge of MS Office and Adobe suit (mainly Photoshop)
  • Comfortably handle change requests and provide quick and efficient solutions
  • Good attention to detail
  • Ability to build strong work relationships
  • Ability to work proactively and take responsibility
  • You have great planning and organisational skills (seasonal calendar)
  • Fluent in English, other European language is an advantage (French, German, Italian)

What’s in it for you?  

Along with a competitive salary and benefits program we offer a flexible, casual work setting. It’s not just our products which set us apart from others, our people first approach is what drives us, this is why we offer: 

  • A supportive feedback-based culture where respect and integrity guide us in what we do 
  • Tailored training. We are committed to helping you grow and drive you career forward
  • An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together 
  • Be part of an iconic lifestyle brand in a multi brand, multi countries organization
  • On site gym offering health and well-being initiatives
  • A discount card with 50% on all VF brands
  • Break out areas offering complimentary hot drinks

Get to know Kipling   

At Kipling we are on a mission. To live a vibrant and colourful life, go to places we’ve never been before. Be curious. Dare to live the life we’ve always wanted. That’s our mission and influences everything we do. We take pride from our female leaders who are at the forefront of decision making across our Global organisation.

At Kipling we empower you to go your own way. We celebrate uniqueness and diversity, and especially when it comes to looking for the best talent. Diversity makes us stronger and at Kipling we do believe your story matters, therefore we welcome all backgrounds. 

Our success story started in ‘87 in the heart of the fashion capital Antwerp, yours starts today.  

We lighten your step, powering your curiosity to go your own way. #LiveLight

If you like what you have read and want to join our team then we would like to hear from you!

About VF Corporation

Organized in 1899, VF Corporation is a global leader in the design, manufacture, marketing and distribution of branded lifestyle apparel, footwear and accessories. Our highly diversified portfolio of brands spans multiple geographies, product categories, consumer demographics and sales channels. VF relies on its Powerful Brands, Powerful Platforms, One VF approach to business to support its brands, maintain its competitive edge and drives a winning company culture.