Columbia Sportswear Company - Brand Marketing Asset Coordinator - Lancy

🔝 Reports to: Sr Brand Marketing Manager

📑 Permanent contract

📍 EMEA HQ, Geneva (Switzerland)

👩‍💻🏡 Hybrid mode (2 days/week home-office)

📆 Start date: at the earliest convenience

OUTGROWN YOUR OWN BACKYARD? COME PLAY IN OURS.

At Columbia, we’re as passionate about the outdoors as you are. And while our gear is available worldwide, we’re proud to be based in the Pacific Northwest, where natural wonders are our playground.

Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle: “It’s perfect. Now make it better.” As pioneers of relentless improvement, we are constantly evolving

Discover a world of diversity within our team of 700+ across 13 European countries, united by the common goal of elevating Columbia to the pinnacle of outdoor brands in Europe. Our omnichannel approach seamlessly integrates Columbia and Sorel brands' engaging in-store and online experiences.

Nestled at the heart of the Alps in Geneva, Switzerland, our European headquarters hosts the Executive Committee, go-to-market functions, and Planning and Logistics teams. In Schiltigheim, near Strasbourg, our shared services center thrives with over 100 professionals managing Finance and Operations/Customer Service. Our distribution center in Cambrai ensures swift delivery to customers, while our 30+ Columbia stores adorn major European outlet centers. Finally, the Sales and Trade Marketing teams are displayed in 3 regions across Europe, close to their customers and markets.

We believe the outdoors is ours to protect and strive to keep our planet healthy. We believe in empowering people to experience the outdoors to the fullest.

And we believe in you.

ABOUT THE TEAM

Located in our EMEA headquarters in Geneva (Switzerland), the Brand Marketing team is structured around the PESO model (paid, earned, shared, organic media). We are a team of 5 here – working along our fellow team from e-Comm and Retail in Geneva as well with Trade Marketing teams in countries.

Our global team based in Portland, USA, develops the brand roadmap, the seasonal campaigns and the long-term brand strategy. The European Brand Marketing team is responsible for creating the brand preference across our European countries.

We believe a brand is stronger than a price on the long term. The brand comes alive through products, activation and assets. If we deliver assets in time to our partner, if we spend more time executing the campaign than searching for assets and if we can capture the cultural relevance through localized content, then we are fulfilling our mission.

ABOUT THE POSITION

We are seeking a motivated and customer-oriented Brand Marketing Asset Coordinator to help us share, distribute and assist production of Columbia brand content projects led in Europe.

You will work alongside our Senior Brand Manager to ensure that all brand-related projects are executed efficiently and within deadlines.

This is a dynamic position that requires both creativity and an analytical mindset, as you’ll be handling a variety of tasks, such as organizing tasks in our project management software, scheduling and hosting meetings with other team members, QA-ing marketing deliverables.

You’ll join a team of experienced professionals working for different sales channels, with a common goal of delivering the brand message in the most unified way.

HOW YOU’LL MAKE THE DIFFERENCE

• Assist the European Brand Marketing team in efficiently distributing global campaign initiative kits to both internal stakeholders and external agencies, ensuring timely delivery and alignment with brand standards.
• Coordinate the production of European brand content, including seasonal lifestyle shoots, social media content, and collaboration with content creators, ensuring that the brand message resonates with our target audience and reflects our seasonal themes.
• Support the production of content for sales meetings, from conceptualization to outfit selection, production coordination, and distribution, to ensure impactful presentations and alignment with sales objectives.
• Assist the Public Relations team in managing and organizing assets, ensuring easy accessibility and effective utilization for media outreach, press releases, and other PR initiatives.
• Work closely with the wholesale and wholesale.com teams to deliver brand assets, such as product copy and resized assets, ensuring consistency across channels and effective communication of brand messaging

YOU ARE

• At ease with digital and social media marketing for organic and paid platforms
• A meticulous team player, ensuring seamless coordination
• A flexible problem solver, adept at adapting to changing priorities.
• A clear communicator, facilitating smooth interactions.
• An organized multitasker, managing multiple projects efficiently.
• A passionate brand advocate, driving consistency and creativity

YOU HAVE

• University degree in marketing, communications, or in any related fields
• 1-2 years experience in coordinating content creation projects
• A background in the FMCG industry, sportswear/outdoor experience is an asset
• Agency management and budget tracking experience
• Ability to work with the Microsoft Office suite and knowledge of Project Management tools (Smartsheet, click up, slack … ). Adobe Suite knowledge is a plus.
• English proficiency skills, any other language like French, German or Spanish an asset

PERKS & BENEFITS

🎁 Significant discounts on Columbia and Sorel products

🌍 Soft mobility policy (Geneva office only)

👩‍⚕️ Health insurance allowance for employees in Switzerland

🧘‍♀️ Pilates and yoga classes on our premises, and running groups or sports activities

📚 Unlimited access to LinkedIn Learning

📖 A monthly Learning Hour for training, discovery and learning

👩‍🏫 Unlock your potential: access to in-house training courses (feedback, leadership, Insights®…)

🌈DEI initiatives to exchange and strengthen our involvement around these themes

ABOUT THE CULTURE

• At Columbia Sportswear, we value an inclusive and open culture that emphasizes the absence of barriers between team members. We are committed to fostering a sense of belonging by encouraging personal connections at all levels, which creates a cohesive and supportive work environment.
• Team members serve as ambassadors for our brand, finding motivation in being part of an organization dedicated to activities they are passionate about. This dedication reflects our commitment to building a team that takes pride in our products and values.
• We offer the opportunity to work for a US-based company within a multicultural environment, where your job has an impact across different countries.
• Our "Always Be Learning" culture of continuous learning enables our employees to identify and develop skills that will enable them to continue to grow within the company.
• "Unlock Your Potential" is the spirit that characterizes our vision of employees' development: to offer them opportunities to grow, in their job, in their team or even to change jobs completely. We grow our people to grow our business.

To learn more about us and our culture, visit our page on Welcome To The Jungle: https://bit.ly/49bl1i5

ABOUT THE HIRING PROCESS

1️⃣ Ready to unlock your potential at Columbia Sportswear Company? Apply now to help us connect active people with their passion! The hiring team will review your application in the following weeks.

2️⃣ If your application is selected: a 30-45mn introductory interview with our Talent Acquisition Team

3️⃣ Interview with the hiring manager (online or in-person interview)

4️⃣ Interview with the main stakeholders + case study presentation (if applicable)

5️⃣ Your unique strengths align perfectly with our team: we are thrilled to extend you an offer!

#LI-LA1

Columbia Sportswear Company and our portfolio of brands, including Columbia, SOREL, Mountain Hardwear and prAna, know a thing or two about adventures. After all, we’ve been on one since 1938, working to perfect the art of enjoying the outdoors. Behind everything we make is an employee who’s found that the greatest adventure starts with joining a company that strives to do the right thing.

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company.