Brand Communications Manager – EMEA – Temporary

If you were the Brand Communications Manager – EMEA now, here are some of the core activities you would be doing:

• Developing an EMEA communications strategy in alignment with the global consumer marketing strategy and regional business goals
• Developing a PR strategy and related programs around stories and product seeding, press and media events, managing all assigned PR agencies and related budgets
• Developing a Paid Media strategy in alignment with business and brand goals, to drive demand in key markets / epicenters, managing the EMEA digital agency accordingly and related budgets
• Building and scaling EMEA influencer-based advocacy programs in key epicenters and markets
• Leveraging all relevant brand assets through all media channels (Paid, Earned, Shared, Owned): product, athletes, corporate, consumer events, channel and retail marketing programs
• Creating and implementing content marketing plans for EMEA by identifying brand assets-based stories to be leveraged regionally, and globally when required
• Building and delivering 360° promotion plans for events in EMEA
• Supporting company-wide communication with EMEA-specific content
• Providing messaging, issues, and crisis support to regional leadership and other miscellaneous corporate communications as required
• Coordinating the localization of brand assets, including translation and production
• Supporting Retail Marketing (Brand Stores) and Trade Marketing (Key Accounts) initiatives with bespoke Paid and Earned Media plans
• Developing and implementing EMEA crisis management protocols with guidance from global HQ

Here are some of the things you could be working on in the future:

• Growing the brand regional social footprint and build-up the related social marketing strategy
• Accelerating the consumers acquisition through enhanced Paid, Earned, Shared and Owned media tactics 

Are you our next Brand Communications Manager – EMEA?

• You have a Bachelor’s degree in a relevant field combined with 5+ years in a communications or media role with experience in a fast paced, results-driven working environment
• You have superior verbal and written communication skills in English coupled with other European languages
• You understand the diversity and cultural complexity of European markets, you are switched on the latest media and social trends and consumer behaviors
• You have worked in industries in contact with youth lifestyle / millennials audiences
• You have a proven track record in communications management, public relations planning and in executing detailed public relations strategies
• You have superior verbal and written communication skills coupled with other European languages (preferably German or French)
• You have a keen eye for emerging communications and digital social trends, a passion for the outdoors and an enthusiastic approach to evolving and improving existing brand awareness strategies
• You set a clear vision, align your team around common objectives, and foster commitment to these objectives
• You are proactive in identifying the root cause of issues and developing solutions
• You remain highly flexible and adaptable when faced with ambiguity
• You effectively balance autonomy and collaboration
• You inspire breakthrough thinking and continuous improvement
• You seek the best (sometimes not the easiest) solutions, with an unwavering commitment to do what is right
• Your passion for your work is paralleled by your passion for getting outside and living it