Digital Communication Executive (f/m/d)

Garching near Munich, Germany

As Digital Communication Executive you lead the implementation of digital communication plans with consumers. You will oversee all media plans with focus on social media interaction for Amer Sports brands in assigned countries.

  • Implementing local digital communication plan
  • Localising global and territory digital marketing strategies
  • Adapting global social media strategy to local market & coordinating with Influencer Marketing Managers & Community Managers (AMBs, Athletes &
  • Communication Coops (i.e. Federations, Clubs…) accordingly
  • Activating social media communication (posts, blogger, etc.)
  • Managing local social media strategy and outputs
  • Full working knowledge to manage social media dashboards for the execution and measurement of digital programs
  • Building translations and localization of content for all brands
  • Responsible for PR/Media on- and offline and Blogger community
  • Responsible for local SEO and optimization of content to maximize search result
  • Local media purchases according to brand strategies and agreed budgets
  • Monitoring and follow-up on Ratings & Reviews from consumers
  • Reporting progress of KPI achievement to Country Marketing Manager & EMEA Digital Marketing Manager
  • Maintaining, developing and providing local technology knowledge, providing global and brand digital marketing team with relevant updates



  • 3-5 years of digital focused marketing in branded consumer goods businesses in FMCG and/or leading sporting goods
  • Created and implemented digital marketing plans and techniques such as social media, e-commerce, paid media, SEO
  • Worked with complex data and within the digital marketing framework around Inspire, Find, Learn, Engage, Buy and Loyalty
  • Negotiated and placed digital media budgets
  • Experience of working in an English-speaking matrix organisation is beneficial
  • Being Digital Native
  • Fluent in English


  • Analysing and Interpreting
  • Deciding and Initiating action
  • Presenting and Communicating
  • Creating & Innovating
  • Planning & Organizing


  • An interesting role in exciting industry
  • Career progression opportunities
  • The opportunity for independent and self-reliant work
  • A friendly and vibrant working environment in a dynamic and international team

Please apply online. When making the application please state your salary expectation related to this role.

About Amer Sports Europe GmbH

Amer Sports (www.amersports.com) is a sporting goods company with internationally recognized brands including Salomon, Wilson, Atomic, Arc’teryx, Suunto and Precor. The company’s technically-advanced sports equipment, footwear and apparel improve performance and increase the enjoyment of sports and outdoor activities. The Group’s business is balanced by its broad portfolio of sports and products and a presence in all major markets.