Vilebrequin was founded in 1971 in St Tropez when a young visionary, seated at the illustrious Café Senequier, invented the first boxer short.

Easy to wear, comfortable, chic, it represented the perfect convergence of elegance and laid back style; a fashion icon was born.

Vilebrequin sells its products through a network of 185 owned and franchised specialty retail stores and shops, as well as through select wholesale distribution.