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The Royal Classic Groups, 100% vertically integrated textile major has been at the forefront of quality and innovation since its inception five decades ago. It has its customers across the world with current production capacity hitting a quarter of a million pieces per month. RCG is one of the few completely backward integrated entities in the men’s garment industry with its own cotton cultivation along with the complete sequence of garment making namely…. ginning, spinning, knitting/weaving, dyeing, finishing and garmenting. State of the art infrastructure aids RCG in maintaining and meet stringent quality control standards for all its customers in domestic as well as international arena.
Classic Polo, the flagship brand of Royal Classic Groups nearing its second decade in offering fine fashion through uncompromised designs generated by its expert team with wide spectrum of experiences across the globe offers the amplest collection clocking 400-500 creations per season. Positioned as a mid premium brand, Classic Polo offers functional yet fashionably casual range for
men contributing an un-negotiable quality, fit, style and comfort for target customers above 30 years of age. The design team consist of robust creative excellence from India’s premiere institutes, consultants with wide exposure in the field of apparel. Brand derives stimulations from exceptional sites for season’s forecast from both domestic and international source viz., WGSN (World Global Style Network). Classic Polo is dynamic yet progressive brand in setting trends through continuous innovation and inventions to get closure to the perception and with a singular motive to bag 10% of Indian Men’s population as its market share.
Classic Polo in the recent years have done a research on the missing category in the Indian men’s wear fashion market and launched CP BRO in the year 2014. CP BRO target market includes people from 18 to 26, who are innovators, trendsetters and everyone who enjoys freedom and irony in fashion. Only pan Indian brand which caters street fashion to this age group. BRO has many innovation and first time technology to its credit viz., lava dyeing which bestows the garment with best hand feel and brilliant appeal coupled with durability. Styling of garments are absolutely unique making a master piece out of every merchandise.
Brand accolade : Classic Polo awarded the best brand of the year – men’s casual wear category ’05-’06 (small and medium sector), instituted by CMAI.
Research by AC neilson conducted with all the leading Multi-brand retailers across the country to
name the top three T-shirt brands, Classic Polo stands clear No.2 in the men’s category” (source: images, business of fashion sept, 2009).
According to the research conducted by Images magazine & KSA Technopak, “Classic Polo” is most popular brand in south and west and the NO.1 preferred brand of T-Shirt segment for the future purchases of the consumers.
Another feather on the hat, RCG was identified in top 3 companies in textiles and Apparel category for the emerging India Awards ’05 (the first ever awards created for the India’s small and medium enterprises) among the 35,000 entries organized by the ICICI bank and powered by CRISIL.
Prestigious LFS CENTRAL (Future group) has awarded classic polo the “Partners Choice Award” 2009-10 for being the No.1 brand in terms of value and volume business in category knits.
Classic Polo has been adjudged as the “Advertiser of the year” by Cochin Ad Club for its Pepper Awards 2011. Advertiser of the year awards are given to brands which shows tremendous effort in building their brands. Advertiser of the year also acknowledges the commitment and dedication shown by the brands to stand apart from their competition by creating unique and innovative communication.
Classic Polo range today, comprises of T-shirts, Shirts, Trousers, jackets, sweaters, denim, sportswear, lounge wear, inner wear, accessories thus making the brand a complete men’s wardrobe solution. Looking into the dynamics of current day’s hyper exposed consumer preference, Classic Polo launches 3-4 new designs every day to fulfill the fashion appetite of the market. Classic
Polo covers the length and breadth of the country with 90+ Exclusive Stores, 5000+ Multi Brand Outlets, 175+ Large Format Stores such as Shoppers Stop, Central, Globus, Total Superstore, Reliance Trends, Lulu , Hyper City etc. & also Available in Flipkart , Amazon, Snap Deal , Paytm , E Bay
Classic polo, has a seamless flow of system and technology connecting all verticals for best and quick service which is one of the pivotal criteria for consistent success. Brand is also available in dubai and singapore and plans are active for aggressive expansion in the years to come. Brand is active online and has a tie-up with all major’s contributing a decent 5% of the business, thanks to the booming online revolution.
Brand believes in giving back to the society, RCG is into supporting schools and deprived children, planting tree’s with a special initiate under the project banner called “vanathukkul tirupur”, protecting and safeguarding the water resource of tirupur through regular de-silting and maintenance of lakes and ponds through an NGO called vetri. Classic Polo also indulges into ecofriendly practices all through its manufacturing process in the best interest of human race and in providing future generation a cleaner India.