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Established in 1929 by Jørgen Jørgensen, a Norwegian outdoor enthusiast, Norrøna is a family-owned and family-run company based in Oslo. Inspired by Norway’s rugged landscape and outdoor life, Norrøna creates original, technically superior, performance-driven outdoor wear for mountaineering, telemark and ski. Technical clothing, backpacks and accessories are built with test team feedback, with focus on fabric development and product innovation. Norrøna’s design philosophy is based on Loaded Minimalism – utilitarian function combined with minimalist style. Norrøna holds a history of pioneering ‘firsts’, including creating the original mountain tunnel tent (1972); designing the standard monitoring system for backpacks (1979); and heralding the use of Gore-Tex® in Europe (1977).