Impossible is a fast-growing company with around 140 employees in Austria, Germany, the Netherlands, Britain, France, the USA, Japan and soon, China. Its core products are analog instant film, refurbished Polaroid cameras, and its own-designed range of analog instant cameras.

In 2008, Impossible purchased the last factory in the world manufacturing Polaroid instant film. In 2010, it began producing re-formulated versions of classic Polaroid formats, including SX-70, 600, Spectra-Image and 8×10 instant films, at plants in Enschede, in The Netherlands, and Monheim, Germany. These films saved 200 million Polaroid instant cameras from becoming utterly useless. Now, at its creative headquarters in Berlin, Germany, Impossible is intent on creating the future of analog instant photography, among other things.