We are a small British company dedicated to making cycling fun for children. We believe that the lighter the bike, the easier it is for children to learn to ride, and to enjoy it more as they progress. Many children’s bikes on the market weigh nearly as much as the child!

So we set about re-designing the kids’ bike, sourcing a light but strong aluminium frame, and hand-picking components that offer a high performance without compromising the weight.

We sell bikes through independent bike stores throughout UK and mainland Europe, in South Africa, Hong Kong, and Japan, and directly to customers worldwide through this site.

The founders, Jerry and Shelley, are a couple who have 2 small children of their own – both keen cyclists. So they know something about what motivates children to get on their bikes! Since the first prototype arrived, the bikes have always been robustly tested by the children and all their friends.

Our environment is an important factor in all the decisions we make as a business, from recycled packaging to the green electricity we use in the warehouse and the office. We also have developed the Leapfrog programme for second hand Frogs in the UK … Anything to keep old bikes out of land-fill!

For two years in a row we have been named as Finalist in the National Business Awards as New Business of the Year (2013, 2014). Thanks to everyone for their support.

So, what does the future hold? Well, we recently launched a brand new range of super-light road bikes which are available through our stockists. We have also launched an exciting partnership with Team Sky to make a complete range of lightweight kids’ bikes and accessories in the iconic Team Sky branding. There will also be further exciting developments to the Frog Range in 2015, including a range of track bikes due in June 2015.