Vue d'ensemble

At Kipling we are on a mission. To live a vibrant and colorful life, go to places we’ve never been before. Be curious. Dare to live the life we’ve always wanted. That’s our mission and influences everything we do. We take pride from our female leaders who are at the forefront of decision making across our Global organization.
At Kipling we empower you to go your own way. We celebrate uniqueness and diversity, and especially when it comes to looking for the best talent. Diversity makes us stronger and at Kipling we do believe your story matters, therefore we welcome all backgrounds.
Our success story started in ‘87 in the heart of the fashion capital Antwerp, yours starts today. 
We lighten your step, powering your curiosity to go your own way. #LiveLight


The role will be part of the Kipling Management Team, and will work closely with the Regional Brand Marketing Team to drive the marketing agenda across the Regions.


Main responsibilities will be:

– Build marketing vision with VP/GM Regions & Global Brand President to ensure sustainable and profitable business growth as well as global consistency and local relevancy

– Manage and own advertising budget within brands’ P&L to maximize ROI and achieve financial plans, fueling brand awareness, top line sales and maximizing margin and operating income

– Lead Global marketing organization to raise brands awareness, maintain image and ensure best in class global / DTC / Key Accounts / local markets integrated sales & marketing plans, tools and creative assets

– Develop marketing organization both from a structural and talent development standpoints

– Champion consumer insights throughout the Kipling organization to ensure sustainable growth of the business and optimal brands’ equity

– Drive collaboration between Marketing, Sales, Retail, Product and incorporate feedback to continuously improve global marketing vision and strategy and overall Go To Market integration



The requirements listed below are representative of the knowledge, skills, and /or abilities required for the individual to be successful in this position.


– Marketing or Business Degree; MBA level preferred

– Minimum 10+ years of managerial Marketing management experience

– Deep understanding of the Kipling brand as well as the performance and industry

– Language skills: Fluent in English (both written and spoken).

– Willing to travel frequently, both in Europe, Asia and US



– Leading through Vision and Values: Keeping the organization's vision and values at the forefront of associate decision making and action

– Coaching and developing others: Providing feedback, instruction, and development guidance to help others excel in their current or future job responsibilities; planning and supporting the development of individual skills and abilities

– Building organizational talent: Establishing systems and processes to attract, develop, engage, and retain talented individuals; creating a work environment where people can realize their full potential, thus allowing the organization to meet current and future business challenges

– Business acumen: Using economic, financial, market, and industry data to understand and improve business results; using one’s understanding of major business functions, industry trends, and own organization’ s position to contribute to effective business strategies and tactics

– Driving execution: Translating strategic priorities into operational reality; aligning communication, accountabilities, resource capabilities, internal processes, and ongoing measurement systems to ensure that strategic priorities yield measurable and sustainable results

– Communication: Clearly conveying information and ideas through a variety of media to individuals or groups in a manner that engages the audience and helps them understand and retain the message

– Influence: Creating and executing influence strategies that persuade key stakeholders to take action that will advance shared interests and business goals

À propos de VF Corporation

Organized in 1899, VF Corporation is a global leader in the design, manufacture, marketing and distribution of branded lifestyle apparel, footwear and accessories. Our highly diversified portfolio of brands spans multiple geographies, product categories, consumer demographics and sales channels. VF relies on its Powerful Brands, Powerful Platforms, One VF approach to business to support its brands, maintain its competitive edge and drives a winning company culture.