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BEST-IN CLASS INSIGHTS, DATA AND ANALYSIS ABOUT THE SPORTING GOODS INDUSTRY – TRUSTED BY THE LEADERS OF THE INDUSTRY.
SGI Europe News
- Nike unveils new innovation cycle in preparation for Olympics 16/04/2024Nike’s latest innovation push follows CEO John Donahoe’s recent acknowledgment of the brand’s need to enhance its product innovation pipeline, citing it was “not performing at our potential.” The forthcoming products unveiled by Nike ahead of the Paris Olympics mark the commencement of a multiyear innovation drive, introducing “game-changing innovations” ...
- Puma Golf strikes exclusive shoe deal with golf pro Viktor Hovland 16/04/2024Puma Golf has sealed an exclusive shoe-only deal with Norwegian golf star Viktor Hovland. Hovland has been wearing Puma’s Ignite Articulate shoe for over a year already, and this formal agreement solidifies the partnership. “I started wearing Puma shoes because I really liked the style and comfort,” shared Hovland. Shoes ...
- Sporting goods imports decline sharply in Q1 16/04/2024The first quarter of this year witnessed a continued downturn in imports to the US of footwear, apparel, and equipment, marking a significant decline compared to the same period last year. According to the latest data from the ITC database, the declared customs value dropped by 33 percent to $3,687.1 ...