Vue d'ensemble

Napapijri is looking for an exceptional Go to Market Manager to join our Digital team based in Stabio, Switzerland.

Let’s Talk about the Role

The Go to Market Manager for Zalando will be responsible for launching and growing the evolution of Napapijri on Zalando.

You will act as main point of reference for Zalando itself and will facilitate the communication among the different Napapijri departments (I.e. Product, Finance, Marketing).

You will be in charge of all the processes and activities related to the management of Napapijri products on the platform, from the assortment to the merchandising and selling aspects, marketing investments and financial targets.

How You Will Make a Difference

You will work closely with all relevant departments to keep the sales agenda as a top priority through:

Strategic Planning (40%)

Work with the Digital Director to design the overall brand strategy on the platform
Define and implement – in accordance with the Digital Director – the long-term plan on the platform from a commercial and product mix perspective
Monitor and track market dynamics with recommendations for future success to make sure Napapijri stays ahead of the competition
Business Management: (60%)

Develop and implement an integrated GTM sales strategy for Napapijri on Zalando and support the aim of a sustainable and profitable long-term business
Measure & track success through KPI with aligned scorecards, adjusting strategies and actions based on the brand’s performances
Define and agree the seasonal GTM calendar
Oversee the seasonal buying campaign, including reorders, special collections, …
Coordinate the projects related to the brand on the platform
Coordinate all the Napa teams involved
Skills for Success

You should have a background in Digital and eCommerce, with:

Strong strategic commercial acumen
Analytical aptitude
An expertise in Project Management
A formal education and subsequent University Bachelor or Master’s degree are nice to have, but we are most interested in your total experience and professional achievements.

Our Guiding Principles

Live with Integrity – Be authentic and do the right thing, always
Act Courageously –Think and act boldly
Be Curious – Explore the world, learn and evolve
Act with Empathy – Seek to understand and respect others
Persevere – Persist and work together as One VF
What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

Free to Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.

About VF

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at

Napapijri: Pioneer the Future

Napapijri was born in 1987 in the shadow of Europe’s highest peak, Mont Blanc, where an Italian manufacturer of travel bags gave outdoor apparel a new meaning by combining innovative materials and close attention to style.

As a premium leisurewear brand, we thrive at the intersection of design, sustainability, and innovation, and champion a future-positive attitude through inclusivity and a ceaseless drive to make it better. We are daring and celebrate self-expression in all its forms, from fashion to the arts, to music and community-building.

Napapijri is a subsidiary of VF, the world’s largest apparel and footwear company comprised of over 30 brands. We are distributed in over 40 countries through a network of over 200 monobrand stores and over 2200 multibrand retailers.

We just have one question. Are you in?

À propos de Napapijri

Founded in Italy in 1987, Napapijri celebrates the unexpected journey and outfits adventures that leave a mark. Representing a global mindset through the intersection of boundaries, culture, nature and art, the brand portfolio includes Menswear, Womenswear and Childrenswear; draws inspiration from the wondrous in nature and enables the self-expression of individuals that see the world with a thoughtful mind and an artful touch.