Hanwag GmbH - Marketing Coordinator - Vierkirchen

We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team and contribute to the success of our marketing initiatives. As a Marketing Coordinator, you will play a crucial role in executing and optimizing marketing campaigns, events, and strategies to enhance brand visibility and drive sales. The ideal candidate is passionate about the outdoor industry, possesses strong organizational skills, and has a creative mindset to support our marketing efforts.

What you will do:

1. Campaign Execution:

Collaborate with the marketing team to ensure campaigns align with brand messaging and business objectives.
Track and analyze campaign performance metrics to optimize future marketing efforts.

2. Event Coordination:

Coordinate outdoor events, product launches, and promotional activities to engage the target audience.
Collaborate with cross-functional teams to ensure seamless execution of events, including logistics, promotional materials, and on-site coordination.

3. Content Creation:

Assist in the creation of compelling and on-brand content for various marketing channels.

4. Social Media Management:

Manage and grow the company’s social media presence, including content scheduling, community engagement, and influencer partnerships.
Monitor industry trends and competitor activities to identify opportunities for social media growth.

5. Market Research:

Conduct market research to stay informed about industry trends, consumer preferences, and competitive landscape.

6. Collaboration:

Work closely with the sales team to align marketing efforts with sales goals and objectives.

Who you are

• Bachelor’s degree in Marketing, Business, or a related field.
• Previous experience in marketing, preferably within the outdoor or footwear industry.
• Good organizational and project management skills.
• Excellent written and verbal communication skills in German (native) and English (B2)
• Proficient in Microsoft Office Suite and marketing software/tools.
• Passionate about the outdoors.
• Ability to thrive in a fast-paced, collaborative environment.
• First experience in Photoshop and InDesign is a plus.
• Strong affinity for social media would be advantageous.

Our offer

Working for Hanwag means being part of an international, growing company that wants to inspire people to walk with nature. As an employee for Hanwag you are offered:

• An international work environment where initiatives are cherished
• 28 working days of paid vacation
• Opportunity to invest in your retirement via subsidised partners (bAV)
• Marvellous colleagues that share a passion for the outdoors and sustainability
• Subsidised EGYM Wellpass membership with access to over 8.000 fitness studios and sports facilities across Germany and Austria for 25 Euro per month
• Possibility to lease a Job-bike with Eurorad for a value up to 10.000,00 Euro

Join the trek

If you are a strategic marketing enthusiast with a passion for the outdoors, we invite you to join our team and contribute to the success of Hanwag. Apply now, in English, to be a part of a dynamic company at the forefront of outdoor footwear innovation.

Hanwag celebrates diversity and is committed to continually striving to create and grow a diverse and inclusive workplace for all employees. We provide equal employment opportunities without regard to race, colour, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression. We aim to facilitate a safe, fair and kind work environment where all feel welcome and can thrive.