As part of the Global Packs (Eastpak and JanSport) (Global ) leadership team, the VP, Merchandising & Product (Global Packs) provides leadership and vision to drive global merchandising and product strategies for Global Packs which translates into profitable revenue growth.  You identify new opportunities, assesses product performance, and help develop long-term strategic plans for future product lines. You deliver a consumer and data-informed merchandising strategy and plan that delivers Global Packs targets and brand goals while ensuring appropriate and consistent execution across all regions.

You implement best practice product merchandising and innovation approaches. You develop the capability in the team and lead them to deliver market leading product and significant category growth. You provide dynamic, visible and inspirational leadership to positively impact team results, execute initiatives and deliver strong business results.  You bring a track record of managing successful global merchandising and product initiatives and proven experience in strategic and business planning. 

You create Go-To-Market (GTM) alignment to maximize the Global Packs portfolio and expansion – through product categories, marketplace segmentation and territories. You take a broader view, using research and analysis to guide overall product plans. You have a 360° product strategy mindset from business growth opportunity to market implementation through consumer’s target definition. 

Let’s talk about the role!

How You Will Make A Difference

  • Serve as a key and active member of the senior leadership team, building a world class product creation and merchandising organization.  You mentor and direct product creation and merchandising team members to execute strategies.  You lead a highly effective team by hiring, training, motivating and setting leadership direction for all direct reports 

  • Serve as a passionate steward, advocate and gatekeeper for the Brands and set product creation initiatives and merchandising strategies that support the portfolio strategy globally

  • You partner with external consultants and research partners, providing direction and planning advice for all qualitative and quantitative research, in addition to back-end analytical support and business recommendations, based on findings and key consumer insights

Strategic & Financial Planning

  • Partner with President, Global Packs, to integrate brand and regional teams, calendars, processes and functions to support the newly formed Global Packs goals and strategy

  • Create and execute global category merchandising and product goals, strategies and plans that deliver the financial targets (Revenue, GM, Operating Profit) for Global Packs

  • Be accountable for creating and executing the 360° global category product and merchandising vision, mission, goals and strategies for Global Packs from consumer insights through market implementation, in close partnership and collaboration with cross-functional and individual brand leaders in product, marketing, sales, digital, etc.

  • Develop and lead integrated, coordinated, global GTM process for Global Packs to maximize current portfolio and stimulate expansion – through product categories, marketplaces segmentation and territories; Build strategic roadmap with key milestones for brands’ market integration

  • Identify, create and leverage synergies for Global Packs, including cost reductions/FOB reviews/ Materials and operations consolidations/Asia sourcing / timeline and processes improvement, etc.

  • Protect and promote each brands’ creative visions; act as steward for brand values and DNA

  • Support portfolio management of brands by creating tools and processes to establish and communicate key points of differentiation for each brand

  • Enable and strengthen Global Packs segmentation in the marketplace; execute process to protect brand differentiation and segmentation adherence. Ensure customer segment and competitive environment information are frequently refreshed and integrated into the strategic and seasonal planning processes as appropriate

  • Bring an in-depth understanding of dynamic key consumer, category, competitive and marketplace trends to identify unserved needs to inform merchandising and product strategies; including in-line product, category extensions, collaborations, brand communication and marketing tactics

  • Clearly identify and communicate consumer types, usage narratives, age ranges, shopping habits and lifestyles to enable the team to plan and develop consumer-focused and brand-right product

  • Partner with key stakeholders across product, design, development, marketing and omnichannel to develop their detailed plans and monitor their progress on a quarterly, seasonal and annual basis


  • Create and implement first-class, efficient, integrated Product Merchandising strategy & process that builds brand demand, increases share, delivers revenue targets, improves profit margin, expands consumer reach, and broadens distribution opportunities

  • Ensure regional teams and key stakeholders across product, design, marketing, sales, and Omni-channel are appropriately engaged in their part in the delivery of the strategy. Work with these teams and stakeholders to develop their detailed plans and monitor their progress on a seasonal and annual basis.

  • Establish process to ensure strong and regular connection with local and global markets; travel regularly to key local and global markets to stay in touch with trends, consumers, and the execution of the strategy

  • Champion a mindset and practice of continuous innovation and improvement; Identify new category, product and merchandising ideas, analyzing competitor activity and pricing strategies, and identifying assortment opportunities and product trends

Annual and Seasonal Planning

  • Translate the Strategy into an annual and seasonal operating plan that delivers financial goals and budget targets; lead the cross-functional execution of the plan

  • Ensure that the plans are connected to the customer and competitive context (competitor positioning, pricing structures, assortments, distribution channels, etc.) and that cross-functional teams are aligned with this understanding

  • Develop product lifecycles to maximize sell-in and sell-thru of product. Segment product by distribution channel and consumer, applying insights and knowledge to create a balanced product assortment. Guide product phasing and assortment building by delivery based upon historical performance, missed opportunities, and competition to maximize sales throughout the season

  • Throughout GTM process, ensure seasonal forecasts reflect product initiatives, brand strategy, and demand plans

  • Work with cross functional stakeholders to ensure the quantitative and qualitative feedback on product range is accurate and delivered in a timely manner

  • Continuously look for ways to improve existing GTM processes; Recommend and implement new ways to move faster and deliver more

What you need to succeed?

  • BA or BS degree in Merchandising, Business, or related field and 15+ years relevant and progressive experience and 7+ years leading large teams in a senior management role. MBA degree a plus.

  • Demonstrated experience in a leadership role in multiple global markets preferred (EMEA, Americas. APAC)

  • Demonstrated experience creating brand and category strategies for a global audience with multiple distribution channels (retail, wholesale, ecommerce)

  • Demonstrated experience integrating multiple departments in a matrix organization to achieve results.

  • Demonstrated experience implementing and adhering to category KPI and ROI guidelines, including expert understanding of merchandising, financial metrics, marketing ROI, sales, product line data and ability to interpret detailed analysis of global seasonal sell-in and sell-through information, consumer insights, market research, trends analysis, etc.

  • Expert understanding of category competitive landscape and Omnichannel retail environment.

  • Demonstrated presentation skills at the executive level, with experience influencing and motivating senior level audiences (sales meetings, key accounts, internal teams, etc.)

  • Able to champion & develop innovative principles & concepts to affect change

  • Demonstrated experience shaping and developing highly motivated and effective teams

  • Demonstrated ability to work with and inspire a broad range of individuals to work toward a common goal.  Must have a track record in establishing procedures, implementing processes and executing

  • Listens respectively to input and ideas and keeps others informed. Encourages others to express contrary views and similarly, expresses disagreement tactfully

  • Demonstrated experience driving category, category and product innovation, as well as passion for consumer engagement, through emerging methodologies and technology


  • Career ownership, enabling you to build your knowledge and experience across different brands and even different countries;

  • A supportive feedback-based culture where respect and integrity guide us in what we do;

  • Tailored training. From a thorough induction to ongoing online and face-to-face training, we are committed to helping you grow, both professionally and personally;

  • An inclusive environment where people of diverse backgrounds, lifestyles and nationalities love working together.

If you like what you’ve read and want to join our team, we’d love to hear from you!

Sobre de VF Corporation

Organized in 1899, VF Corporation is a global leader in the design, manufacture, marketing and distribution of branded lifestyle apparel, footwear and accessories. Our highly diversified portfolio of brands spans multiple geographies, product categories, consumer demographics and sales channels. VF relies on its Powerful Brands, Powerful Platforms, One VF approach to business to support its brands, maintain its competitive edge and drives a winning company culture.