Salomon - Social Media Community & Employee Advocacy Specialist W/M - Annecy

Job Description

Are you an outdoor lover? Would you be interested in living in the heart of the French Alps, where you can explore trails in the summer and ski slopes in the winter? You have experience in social media and LinkedIn’s algorithm has no secrets for you? If the answer to all these questions is “yes”, we’ve got a great opportunity for you!

We are looking for our future Social Media Community & Employee Advocacy Specialist W/M to create and amplify our brand stories on professional social channels to increase Salomon’s awareness and elevate the company’s employer branding.

You will be a part of the Social media team.

The key areas of the role will focus on:

SOCIAL MEDIA STRATEGY, CONTENT & COMMUNITY MANAGEMENT:

• Deliver Salomon’s social media strategy on professional social channels and employer websites (LinkedIn, Glassdoor, Indeed…)
• Following the Brand platform fundamentals and the Employer Value Proposition principles, co-define the brand’s employer branding content strategy in collaboration with key stakeholders across the business (e.g. People & Culture, Corporate Communications, Brand Marketing…)
• Organize the editorial committee and workflow to define and execute the brand’s social calendar on professional platforms.
• Community management: schedule posts, write social copy, moderate incoming messages, and manage the outreach of the brand ‘s professional social channels.
• Create and adapt content that is optimized for professional social platforms and following the brand’s visual guidelines.

EMPLOYEE ADVOCACY:

• Design and implement an employee social advocacy program that aligns with company’s goals and values, leveraging employees’ voices to enhance brand awareness, reputation, and engagement on social media.
• Collaborate with Brand, Social, People & Culture and Internal Communications teams, to develop and execute employee advocacy campaigns and initiatives.
• Provide guidance on campaign messaging, content strategy, and target audience segmentation to maximize impact and reach.
• Develop training materials and resources in collaboration with the Learning & Development team
• Conduct training sessions and workshops to onboard new employees on the program and provide ongoing support and guidance.
• Coach the executive board in the usage of their professional social accounts.

TOOLS & PERFORMANCE REPORTING

• Select and manage employee advocacy platforms to streamline content sharing, track employee social engagement, and measure program effectiveness.
• Monitor owned and earned social performance on professional platforms.

 

Qualifications

Essential Skills & Experience

• Proven experience as a Social Media Specialist or similar role, with a strong portfolio showcasing successful employer branding social media campaigns and content.
• In-depth knowledge of social media platforms (especially LinkedIn), algorithms, best practices, and employee engagement strategies
• Excellent copywriting and verbal communication skills, with the ability to effectively engage and motivate employees at all levels of the organization.

Essential Competencies 

• Strong interpersonal skills and a collaborative team player attitude.
• Analytical mindset with the ability to interpret data and draw actionable insights.

Desired Qualifications

• Education: Master’s Degree with a major in digital communications
• IT: Experience with Social Media Management tools; Proficiency in graphic design and video editing tools.
• Language English native

 

Additional Information

Position based in Annecy, France

Permanent contract, Full-time