On - Senior Specialist – Media & Performance Marketing Analyst - Berlin

Team for Career Site

Ecommerce

In short

As a Senior Specialist – Media & Performance Marketing Analyst, you will play a pivotal role in shaping On’s global customer acquisition strategy. Working very closely within the Digital Marketing team, you will be responsible for driving data-informed decision-making about budget allocation, developing robust frameworks for campaign measurement, and deriving audience insights. Your mission: to transform data into actionable strategies that enhance customer onboarding, accelerate growth, and fuel long-term retention.

Working cross-functionally with teams such as Acquisition & Activation, Membership, Content, Brand, Digital Product, and Retail, you’ll bring analytical depth and strategic vision to the heart of our marketing operations. This is a high-impact role where your insights will directly influence how we reach and retain customers globally.

Your mission

– Act as a strategic thought partner to the Digital Marketing team by building marketing analytics frameworks and campaign health measurement models across DTC channels
– Identify gaps and growth opportunities through data-driven analysis, collaborating with cross-functional stakeholders in tech, product, and marketing to improve audience targeting, campaign strategy, and spend efficiency
– Drive customer acquisition strategy by analyzing the performance of marketing channels, developing data-driven audience segmentation in close partnership with Data Science Team, and optimizing campaign lifecycle strategies using actionable insights
– Support test-and-learn initiatives by implementing robust experimentation and measurement frameworks (e.g., A/B testing) and conducting marketing performance analyses (e.g., marketing mix modeling), in close collaboration with the Data Science and Machine Learning team. Use insights to inform investment allocation and strategic planning
– Monitor and report on performance across acquisition, retention, and lifecycle campaigns using KPIs such as CLV, ROAS, CPA, and engagement rates, providing regular updates to business stakeholders
– Leverage customer behavior and transactional data to uncover insights that inform personalization, identify new touchpoints, and enhance customer journeys across channels
– Develop and own the measurement framework for both performance and brand campaigns, continuously refining KPIs and methodologies to track marketing effectiveness and drive business impact
– Effectively communicate findings and strategic recommendations to senior stakeholders through clear storytelling, impactful data visualizations, and executive-ready dashboards and reports

Your story

– You bring 6+ years of experience in a strategic marketing analytics or performance marketing analytics role, ideally within a Media Agency or DTC business
– You have proven success in partnering with Digital Marketing teams to transform customer data into strategic initiatives
– You are adept at navigating ambiguity, using data to diagnose challenges and identify high-impact opportunities
– You have strong expertise in experimentation, audience segmentation, targeting, and marketing data enrichment, with a track record of improving acquisition quality and retention
– You have a solid foundation in statistics, with hands-on experience applying statistical testing methods (e.g., hypothesis testing, confidence intervals, p-values, lift analysis) to ensure robustness and validity in experimentation and marketing performance measurement
– You have experience working with advanced analytics models such as customer lifetime value (CLV), marketing mix modeling (MMM), and propensity scoring
– You have a deep understanding of marketing technology stacks and platforms (e.g., Clarisight, Amplitude etc)
– You are skilled in SQL, Python, or R for data manipulation, and fluent in visualization tools such as Looker, Tableau or Power BI
– You have excellent communication skills—you can simplify complex data into clear, actionable insights for both technical and non-technical audiences
– You thrive in a collaborative, high-growth environment, managing multiple projects while maintaining an eye for detail and strategic vision

Meet the team

As you might expect from a running brand, the Digital team at On is a fast-paced place to be. This team of interdisciplinary all-stars are used to rapid turnaround times and ambitious targets. From engineers to designers, data analysts, and digital marketing specialists, this is the team responsible for creating winning digital products and campaigns that run the length of the purchase funnel. The shared goal? Efficient growth at high speed – what else?