On - Senior Lead – Merchandiser, Footwear - Portland

Team for Career Site

Product Strategy

In short

The Senior Lead – Merchandiser, Footwear will play a critical role in supporting the strategic direction, assortment planning, and product execution for the Footwear category in the Americas. Reporting to the Head of Merchandising, Footwear, this role focuses on delivering customer-centric assortments that align with brand goals, drive growth, and enhance the omnichannel experience across wholesale and DTC channels. This role requires a balance of analytical expertise, creativity, and market knowledge to ensure successful product positioning and performance within the competitive landscape.

Your mission

– Seasonal Assortment Planning: Support the development and execution of seasonal FTW assortments, aligning with merchandising strategy, brand vision, and optimizing segmentation, lifecycle, and sell-through based on data insights.

– Go-to-Market Execution: Partner cross-functionally (sales, demand planning, product, marketing) to ensure timely product launches, go-to-market readiness, and delivery timelines, building channel- and account-specific assortment plans.

– Product & Business Optimization: Monitor product performance to identify improvement opportunities and make data-driven recommendations to drive growth, choice count optimization, and account differentiation.

– Market Insights & Competitive Analysis: Research market trends, consumer behavior, and competitive products to identify consumer-driven opportunities that shape assortment strategies and support revenue targets.

– Cross-Functional Collaboration: Partner closely with merchandising, sales, demand planning, and marketing teams to ensure alignment on forecasts, inventory needs, growth objectives, and seasonal storytelling across channels.

– Financial Management & Reporting: Analyze KPIs like sales, margin, and inventory; support financial planning for seasonal and annual goals; and track category performance to recommend actionable improvements.

Your story

– 7+ years of experience in merchandising or product management, preferably in the footwear, activewear, or sportswear industries

– Proven experience leading seasonal assortment planning that balances brand vision, commercial performance, and market opportunity

– Strong analytical skills with the ability to interpret sales data, identify trends, and make data-driven decisions

– Deep understanding of both wholesale and DTC channels, with experience optimizing assortments in an omnichannel environment

– Demonstrated ability to leverage consumer insights and market trends to shape strategic merchandising decisions

– Strong organizational and communication skills, with a collaborative mindset and ability to drive cross-functional alignment from strategy to execution

Meet the team

You will join the Americas Merchandising team, acting as trusted advisors in setting the vision and direction for product for the region. The team acts as a bridge between our Global Product/Commercial teams and regional business leaders. Our cross-functional interaction is driven by a market-relevant, consumer-focused mindset touching on all departments inside our organization to set a commercial plan and identify profitable growth and act on sales opportunities and actions together. Our Americas team is growing; help us drive that journey.