On - Lead – Brand PR & Influencer - Shanghai

Team for Career Site

Marketing

In short

As the Public Relations & Influencer Manager for On, you will lead the development and execution of strategic PR initiatives and influencer partnerships. You’ll be the brand’s voice in the public sphere, driving visibility, credibility, and engagement among runners, media, and key stakeholders. Your work will directly impact brand perception and support business growth.

Your mission

– Develop and implement comprehensive PR & Influencer strategies aligned with On’s brand objectives, focusing on amplifying our innovation, athlete stories, and product launches within the running and broader sports communities.
– Cultivate and maintain strong relationships with key media outlets, journalists, editors, and content creators specializing in running, fitness, and sportswear. This includes pitching stories, coordinating interviews, and securing impactful coverage.
– Drive content partnership, exploring and experimenting with new formats through such partnerships, stay ahead of trends in running culture, sportswear media, and influencer marketing, ensuring On remains at the forefront of industry conversations.
– Collaborate with cross-functional teams (marketing, product, events) to align PR and influencer efforts with broader brand initiatives, such as product launches, races, and community events.
– Manage PR crises proactively, developing communication plans to protect brand reputation.
– Track, analyze, and report on the performance of PR campaigns and influencer partnerships, using metrics to refine strategies and demonstrate ROI.

Your story

– Bachelor’s degree or above
– 8+ years of experience in sports marketing, with experience in the running brand sector considered a strong plus
– Deep, hands-on knowledge of running culture, trends, and key stakeholders (e.g., athletes, race organizers, running communities)
– Strong understanding and of media landscapes, including traditional (print, broadcast) and digital (social, online publications), with a strong network of media contacts in sports.
– Sought-after collaborator with established industry relationships in both media networks and influencer networks at the highest levels as well as the newly influential
– Passionate about innovating and creating new opportunities within the sportswear industry and beyond
– Excellent communication and negotiation skills with an entrepreneurial spirit
– Mother tongue in Chinese Mandarin with strong verbal and written English skills

Meet the team

We believe in speed, teamwork and provocation. On’s Brand Comms Team empowers people to connect, to dream, and to challenge the status quo. We’ll encourage you to break the rules, knock things down, rebuild them better, and push the boundaries of what’s possible. It takes a team of people who invest in others’ success, and together we make On the place where we do the best work of our career. We’re a team that is radically honest. We are curious and competitive. We embrace teamwork and adaptability. We’re proud to be unmistakably On.