On - Lead – Brand Experience DTC, APAC - Shanghai

Team for Career Site

Marketing

In short

As a Retail Marketer, you’ll develop and execute global marketing campaigns that drive product awareness, engagement, and sales across retail channels. Partnering with cross-functional teams, you’ll align brand strategy with retail initiatives to deliver impactful campaigns, enhance customer experiences, and support product launches. Key responsibilities include managing the retail brand calendar, leveraging consumer insights, and optimizing campaigns to maximize impact at retail touchpoints—driving both brand growth and revenue.

Your mission

– Shape On’s retail brand experience for APAC DTC by collaborating with APAC HQ (Brand Experience, Marketing, Creative Studio) and local market teams to adapt and implement innovative retail campaigns and evergreen in-store storytelling.
– Lead the planning and alignment of APAC DTC retail campaign calendars with key stakeholders (APAC HQ Marketing, Brand Experience, Local Marketing, Commercial teams).
– Translate and execute On’s global retail strategy across APAC DTC, ensuring localization while maintaining brand consistency.
– Collaborate closely with APAC campaign design, APAC campaign production, and APAC VM teams to adapt and scale latest global/APAC campaign toolkits and brand experience initiatives to empower APAC local markets’ retail marketing and brand activation teams while ensuring consistency and implementation excellence.
– Lead zoning and customer journey key touchpoint planning for all new store openings, ensuring seamless brand experience execution in collaboration with APAC VM, Store Design & Construction, and Local Marketing teams.
– Champion process improvements to enhance the efficiency and impact of APAC retail initiatives.
– Uphold On’s brand identity, ensuring aesthetic consistency and excellence in all regional retail executions.
– Align storytelling across all DTC tiers, harmonizing messaging with broader marketing strategies.

Your story

– 5+ years experience and expertise in retail brand experience/ retail marketing/visual merchandising, with solid brand-side experience, bringing a creative and solution-oriented mindset to strategy and execution.
– A keen eye for design and aesthetics, ensuring all retail initiatives are visually compelling and aligned with On’s brand identity.
– Exceptional communication and stakeholder management skills, with the ability to collaborate effectively across cross-functional teams and external partners.
– Proven success in managing agency partnerships and executing impactful marketing activations across diverse markets.
– Thrives in fast-paced environments, with agility to innovate and adapt.
Ability to lead direct and indirect teams in a highly matrixed, international organization.
– Strategic thinker with creative problem-solving skills and strong business acumen.
– Willingness to travel within APAC (approx. 20%) based on business needs.
– Fluent in English (written and spoken).

Meet the team

Our Brand Experience team is passionate about building a powerful brand presence and deepening customer engagement at every retail touchpoint. We combine strategy, creative campaigns, and consumer insights to craft memorable in-store experiences that resonate with shoppers. Fast-paced and innovative, we thrive on positive energy and a shared commitment to excellence.