VP Product

Purpose & Overall Relevance for the Organization:

Create powerful, compelling and commercially viable products and concepts.

Develop and steer the strategy and marketing direction for the respective BU according to the overarching sub-brand direction.

Key Responsibilities:

  • Lead and steer the BU vision, strategic objectives/actions and financial targets. 
  • Actively sharpen the adidas brand positioning within the respective BU.
  • Steer and lead the creation teams (App, Ftw) across Creation Centers to ensure proper implementation of the Brand & BU strategies.
  • Establish close work relationship with the BU CtC team to deliver holistic and unified concepts.
  • Work closely with the Head of the BU to build short-, mid- and long term business plans.
  • Set targets to achieve overall BU goals and manage the turnovers.
  • Establish a close working relationship with the respective category in the markets.
  • Act as a cross-functional marketing team captain for the respective BU.
  • Identify business opportunities and risks; respond to them by initiating key action steps with relevant BU functions and x-functional partners.
  • Drive and monitor global efficiency & cost effectiveness through synergies across the creation centers and consolidating on key volume.
  • Drive business relevant initiatives to support e-Commerce and own retail in their mid-/long-term goals through close working relationships.
  • Integrate all relevant units in the strategy planning and Concept to Consumer phases (Design, Development, ait, Brand Marketing, Sports Marketing, CtC)
  • Lead employee engagement by example.
  • Staff most suitable persons in direct report positions in alignment with HR.
  • Set personal objectives, guidelines and assess all direct reports.
  • Develop functional and social skills of direct reports on and off the job.
  • Manage all reports as an integrated team by setting objectives, targets and guidelines to ensure smooth cooperation of all direct reports along all interfaces.
  • Identify and prepare talents in the respective Business Unit for career progression within the adidas organization.
  • Act as a role model in compliance with the relevant laws and regulations as well as the adidas Fair Play Code of Conduct and other internal policies

Key Relationships:

  • Business Unit Directors in respective group
  • CtC
  • Design & Operations Team
  • Brand and Sports Marketing
  • BU Directors/Category Managers in Markets

Knowledge, Skills and Abilities:

  • Inspire, coach and lead; set framework for performance and growth
  • Extensive knowledge of  Sport/Style Industry including a vision of future opportunities and challenges
  • Strong communication skills
  • Strategic minded with strong executional abilities
  • Excellent presentation skills
  • Lead change management
  • Excellent English knowledge and fluent in another European language

Requisite Education and Experience / Minimum Qualifications:

  • Graduate level Marketing
  • Min. 11 years of progressive experience in SGI on management/executive level
  • Min. 8 years leadership of diverse & global teams in a matrix organization
  • Proven track record in Marketing

Über Adidas

Die Tochterfirma der Adidas Group, die bestrebt ist weltweit Marktführer in der Sportbranche mit Marken wie Adidas, Reebok, Rockport, Taylor Made und Adidas France, zu sein, bietet eine große Auswahl an sportgebundenen Artikeln. Die Produkte der Firma und dessen Marken sind durch den globalen Wettbewerb beeinflusst, behalten jedoch stets ihre „Lifestyle“ – und „Streetwear“ – optik.

Adidas bringt dem Sport eine große Leidenschaft entgegen und verbindet diese mit einem starken Teamgeist während des kontinuierlichen Prozesses der Markterschliessung. Durch die internationale Ausrichtung der Firmenkonzepte und einer internen Dynamik, profitiert die Entwicklung der Marken deutlich. Über die innovativen Projekte werden sowohl Leidenschaft und auch essentielle Werte eingebettet