Who are we?

VF Corporation outfits consumers around the world with its diverse portfolio of iconic lifestyle brands, including Vans®, The North Face®, Timberland®, and Dickies®. Founded in 1899, VF is one of the world's largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. VF is committed to delivering innovative products to consumers and creating long-term value for its customers and shareholders.

The role

CRM is a top strategic priority for VF to drive sustainable and profitable growth with a customer centric approach.

As the Marketing Cloud Intern you will play a role in leveraging the full capabilities of Salesforce Marketing Cloud for VF brands. You will be responsible for supporting a transition from mass-mailing to 1:1 Journeys enhancing personalized communications that foster customer engagement.

You will be part of the central digital team and you will have the opportunity to work with all lifestyle brands across the VF portfolio.

Key responsibilities include:

  • Build, develop and maintain customer journeys: assist the brands with the Journey Builder operation to create new triggers and edit existing journeys in order to enhance customer engagement and drive eCommerce revenue.

  • Automation Studio Activities: write SQL queries and create data filters to segment the customer database and create customized data extensions.

  • Contact Builder: create and manage data extensions in Marketing Cloud being aligned with the current Data Model.

  • Administrate & maintain the system: manage roles and permissions, create and delete users, provide first level support to marketing teams.

  • Reporting and Analytics Builder: assist the brands in creating standard and customized reports to improve the KPIs shown and increase performance.

What you need to succeed

We are looking for a digital marketing professional with tangible experience gained preferably within the sportswear, fashion, or apparel industries and strong track record of results.


  • Bachelor’s degree in / currently studying Computer Science, or related field.

  • Certification of Salesforce Marketing Cloud Email Specialist a plus.

  • Any other digital marketing certification a plus.

  • Fluent in English with solid writing and oral skills (German, French, Italian a plus).

Personal skills:

  • Demonstrated superior analytical and quantitative skills.

  • Proactive mindset and first-class attention to detail.

  • Demonstrated ability to learn quickly, be a team player, and manage change effectively.

  • Possess an innovative, problem-solving, and solutions-oriented mindset.

Technical skills:

  • Ability to write SQL queries or AMPscript code a plus.

  • Experience with CSS and HTML for email creation a plus.

  • Consulting experience a plus.

  • Working experience with Jira a plus.

At VF, you will be immersed in an exceptional work environment. You will also be surrounded by colleagues who are committed to helping each other.

Please submit your CV in English.

Über VF Corporation

Organized in 1899, VF Corporation is a global leader in the design, manufacture, marketing and distribution of branded lifestyle apparel, footwear and accessories. Our highly diversified portfolio of brands spans multiple geographies, product categories, consumer demographics and sales channels. VF relies on its Powerful Brands, Powerful Platforms, One VF approach to business to support its brands, maintain its competitive edge and drives a winning company culture.