We are looking for a talented Marketing Specialist (m/f/d) to work as part of a wider Marketing community to establish Helly Hansen positioning as the brand trusted, used, and recommended by professionals.

Mission: In this role, you will drive the support behind the Workwear category in the Continental European region and support the development & execution of the Marketing plans within Germany, Austria and Switzerland, specifically, on both the Sportswear & Workwear part of the business.

Key Responsibilities:

  • Category Responsibilities: Workwear
  • Build understanding behind the Workwear business to support the regional growth strategy
  • Represent the Marketing needs of the Continental European region at large through active collaboration with the Marketing leads & key stakeholders within the markets
  • Lead the development, management, and distribution of Marketing materials for sell-in campaigns & sell-through programs both in-store & digitally
  • Support the organization & execution of regionally relevant trade fairs
  • Manage and adapt assets for use across omni-channels
  • Local Marketing for Germany, Austria & Switzerland
  • Develop the Workwear Marketing plans in alignment with the local sales leads & global strategy
  • Execute all projects within budget guideline
  • Manage key regional brand partnerships & leverage them for asset generation & story-telling through earned media & owned channels, hospitality programs, and others
  • Active participation in the organization & execution of local PR, consumer & trade events
  • Plan & develop KA sell-in & sell-through programs (in-store & digital)
  • Support brand building initiatives and sustainable sell-through results through both the Sportswear and the Workwear side of the business
  • Activate the local PR agency

Experience/Skills Required:

  • Marketing or Business studies graduate
  • +2 years work experience in Marketing (Sportswear/Workwear industry is a plus)
  • Excellent command of the English & German language
  • MS-Office, especially Excel & Power Point
  • Strong presentation skills
  • Demonstratable project management skills
  • Partnership management & content creation experience
  • Working experience in Key Account Marketing management
  • PR experience is desirable
  • Event management experience is desirable
  • Cross-functional communication experience


  • Energetic, enthusiastic, and positive
  • Interpersonal skills in a multicultural environment
  • Self-motivated and well organized. Able to demonstrate flexibility and the ability to work autonomously as well as part of a team.
  • Ability to thrive in a fast paced & hands-on environment
  • Solution-driven approach, with focus on getting the job done
  • Empathy for others’ perspective
  • Passion for sports and the outdoors is a plus, but not a must

What we offer:

  • The opportunity to join a high-performance team within a global brand in exciting phase of growth
  • A young and multi-cultural work environment
  • A culture of inclusion, empowerment, and ownership
  • Discounts on great gear
  • Competitive benefits, and an active environment with passion for sports.
  • Notebook and phone

The role is a full-time position based in Munich, Germany (40 hours/week, hybrid model possibilities).

Starting as soon as possible.


Interested? Apply on the Helly Hansen website with your CV and motivation letter. We are looking forward to receiving your application!

Before you contact us, make sure to learn more about Helly Hansen! For this, check out our website – plenty of info on who we are, what we stand for and what products we offer.

Job Übersicht
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